This document provides information and tips for copywriting. It defines copywriting as strategically using words to get people to take action. A copywriter's roles include writing from scratch, editing, proofreading, fact-checking, and layout. Good copywriting techniques include understanding the audience, crafting the premise or story, making promises beyond just the offer, using pictures and proof to evoke emotions, and using a call to action. Tips for effective copywriting include being unpredictable, simple, and credible while keeping research and challenges.

1. Copywriting:
An Art of Communication

2. Copywriting or Copy Writing?
“Words for advertisement”
Who is a Copywriter?
NOT someone who copies and writes!

3. Roles & Responsibilities of a Copywriter:
● Writing from scratch
● Editing
● Proof reading
● Fact-checking
● Layout
● Text design

4. COPYWRITING
The art and science of strategically delivering words (whether
written or spoken) that get people to take some form of
action.

5. How to write copies that
crushes it?

6. 1. Always be okay.
A copywriter always has to be okay, regardless of where they
are physically located or what their emotional state is.

7. 2. What makes the difference?
Understand the audience’s perspective and desires - Meet
them, and exceed them

8. 3. It’s all about the premise!
Everything that ties your product starting from the first
communication message to the CTA.
Premise is not the same as USP. But it comes down to telling
a different story.
*Schiltz Beer Reference*

9. Techniques for Premise:
1. Be unpredictable
2. Be simple
3. Be real
4. Be credible

10. 4. Research
Research doesn’t sound sexy but it’s the foundation of any
smart marketing plan, be it online or offline.

11. 5 Ps of Copywriting:
1. Premise - Craft your story
2. Promise - Not the service or offer. Show the bigger
picture, broader story
3. Picture - Instil emotions
4. Proof - Back emotions up with numbers
5. Push - Not a negative connotation. Get consumers to take
an action
Make copywriting meaningful!
Source: CopyBlogger

12. Tricks from Archive:
1. Alliterations stick:
- Crafting Copies
- Tasty Tangerine
- Black Belt
- Table Tennis
.. See the pattern?

13. Tricks from Archive:
2. It doesn’t have to rhyme to be a poem:
I would have said it when we were finally alone together on your couch, neither one of
us with anything left to say.
Still now, I send letters into space.
Hoping that some mailman somewhere will track you down and recognize you from
the descriptions in my poems.
That he will place the stack of them in your hands and tell you
“There is a girl who still writes you. She doesn’t know how not to.”
- Postcards, Sarah Kay

14. Tricks from Archive:
3. Give yourself small challenges
on your own.
- Keep it short
- Four word stories
- Use 5 new words, at least, etc

15. Tricks from Archive:
4. Embrace the block: Read before you write.

16. Craft. Great. Copies.
By Monoshita Ayruani