SlideShare a Scribd company logo

471_Creating A PR Plan

•Download as PPT, PDF•
•
O
Ohio University
BusinessTechnology
1 of 18
Public relations 471 Creating a pr plan
Our overview for today ,[object Object],[object Object],[object Object]
The request for proposal ,[object Object],[object Object],[object Object],[object Object],[object Object]
The proposal ,[object Object],[object Object]
Project budgeting breaks down three ways ,[object Object],[object Object],[object Object]
Project management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Project management ,[object Object],[object Object],[object Object]
Project development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Project development ,[object Object],[object Object],[object Object],[object Object]
Collateral costs ,[object Object],[object Object],[object Object]
Writing the proposal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Writing the proposal: once you have the job ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Random transition to e-newsletter
E-newsletter 101 ,[object Object],[object Object],[object Object]
E-newsletter 101 ,[object Object],[object Object],[object Object],[object Object]
E-newsletter 101: 7 steps to success ,[object Object],[object Object],[object Object]
E-newsletter 101: 7 steps for success ,[object Object],[object Object],[object Object],[object Object]
E-newsletter platforms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

Upstream's Core Values
Upstream's Core ValuesUpstream's Core Values
Upstream's Core Values
Upstream
 
Website
WebsiteWebsite
Website
mtgna
 
Contact Solutions 2009
Contact Solutions 2009Contact Solutions 2009
Contact Solutions 2009
jfrantz
 
Net Promoter Score Benchmarks For Business Cases
Net Promoter Score Benchmarks For Business CasesNet Promoter Score Benchmarks For Business Cases
Net Promoter Score Benchmarks For Business Cases
Genroe
 
References Process - Proposal
References Process - ProposalReferences Process - Proposal
References Process - Proposal
Michal Zozulak
 
Storytelling, Events, Experiences (Designing Emotions)
Storytelling, Events, Experiences (Designing Emotions)Storytelling, Events, Experiences (Designing Emotions)
Storytelling, Events, Experiences (Designing Emotions)
Montecarlo -
 
Digital PR Academy - Transmedia Storytelling for PR + Brand Communication
Digital PR Academy - Transmedia Storytelling for PR + Brand CommunicationDigital PR Academy - Transmedia Storytelling for PR + Brand Communication
Digital PR Academy - Transmedia Storytelling for PR + Brand Communication
Montecarlo -
 
When I Grow Up I Want to Be a Horse - On Storytelling and Games
When I Grow Up I Want to Be a Horse - On Storytelling and GamesWhen I Grow Up I Want to Be a Horse - On Storytelling and Games
When I Grow Up I Want to Be a Horse - On Storytelling and Games
Montecarlo -
 

Recommended

Upstream's Core Values
Upstream's Core ValuesUpstream's Core Values
Upstream's Core Values
Upstream
 
Website
WebsiteWebsite
Website
mtgna
 
Contact Solutions 2009
Contact Solutions 2009Contact Solutions 2009
Contact Solutions 2009
jfrantz
 
Net Promoter Score Benchmarks For Business Cases
Net Promoter Score Benchmarks For Business CasesNet Promoter Score Benchmarks For Business Cases
Net Promoter Score Benchmarks For Business Cases
Genroe
 
References Process - Proposal
References Process - ProposalReferences Process - Proposal
References Process - Proposal
Michal Zozulak
 
Storytelling, Events, Experiences (Designing Emotions)
Storytelling, Events, Experiences (Designing Emotions)Storytelling, Events, Experiences (Designing Emotions)
Storytelling, Events, Experiences (Designing Emotions)
Montecarlo -
 
Digital PR Academy - Transmedia Storytelling for PR + Brand Communication
Digital PR Academy - Transmedia Storytelling for PR + Brand CommunicationDigital PR Academy - Transmedia Storytelling for PR + Brand Communication
Digital PR Academy - Transmedia Storytelling for PR + Brand Communication
Montecarlo -
 
When I Grow Up I Want to Be a Horse - On Storytelling and Games
When I Grow Up I Want to Be a Horse - On Storytelling and GamesWhen I Grow Up I Want to Be a Horse - On Storytelling and Games
When I Grow Up I Want to Be a Horse - On Storytelling and Games
Montecarlo -
 
Integrated communications dashboards june 2018
Integrated communications dashboards june 2018 Integrated communications dashboards june 2018
Integrated communications dashboards june 2018
Paine Publishing
 
Creating Connected Customer Experiences
Creating Connected Customer Experiences Creating Connected Customer Experiences
Creating Connected Customer Experiences
Connect Labs
 
Why it takes 7 13 touches dmanc 011514-presentation_slides
Why it takes 7 13 touches dmanc 011514-presentation_slidesWhy it takes 7 13 touches dmanc 011514-presentation_slides
Why it takes 7 13 touches dmanc 011514-presentation_slides
Direct Marketing Partners
 
CCH Breakfast Briefing presentation: Marketing and CRM for accountants
CCH Breakfast Briefing presentation: Marketing and CRM for accountantsCCH Breakfast Briefing presentation: Marketing and CRM for accountants
CCH Breakfast Briefing presentation: Marketing and CRM for accountants
CCH UK, a Wolters Kluwer business
 
Why It Takes 7-13+ Touches to Generate a Qualified B2B Sales Lead Today
Why It Takes 7-13+ Touches to Generate a Qualified B2B Sales Lead TodayWhy It Takes 7-13+ Touches to Generate a Qualified B2B Sales Lead Today
Why It Takes 7-13+ Touches to Generate a Qualified B2B Sales Lead Today
Vivastream
 
oGIP Tier 2 - Converting the right people
oGIP Tier 2 - Converting the right peopleoGIP Tier 2 - Converting the right people
oGIP Tier 2 - Converting the right people
AIESEC
 
oGIP Tier 1 - Converting the right people
oGIP Tier 1 - Converting the right peopleoGIP Tier 1 - Converting the right people
oGIP Tier 1 - Converting the right people
AIESEC
 
Qualified B2B Sales Lead
Qualified B2B Sales LeadQualified B2B Sales Lead
Qualified B2B Sales Lead
Vivastream
 
Sf sales ceedership report final
Sf sales ceedership report finalSf sales ceedership report final
Sf sales ceedership report final
Matthew Feng
 
Digital Marketing Roundtable July 2017
Digital Marketing Roundtable July 2017Digital Marketing Roundtable July 2017
Digital Marketing Roundtable July 2017
Martha Herdendorf
 
Look for the right solution
Look for the right solutionLook for the right solution
Look for the right solution
Ben Davies
 
Masterclass: Exceed Your Demand Generation Goals [Chicago]
Masterclass: Exceed Your Demand Generation Goals [Chicago]Masterclass: Exceed Your Demand Generation Goals [Chicago]
Masterclass: Exceed Your Demand Generation Goals [Chicago]
LinkedIn
 
Grow Referral Affiliates
Grow Referral Affiliates Grow Referral Affiliates
Grow Referral Affiliates
Ariana Almodovar
 
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketing
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven MarketingDon’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketing
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketing
ten24 Digital Solutions
 
Tackle your Employee Communication Measurement Fears
Tackle your Employee Communication Measurement FearsTackle your Employee Communication Measurement Fears
Tackle your Employee Communication Measurement Fears
Kate Smith
 
The Next-Generation Sales Development Team
The Next-Generation Sales Development TeamThe Next-Generation Sales Development Team
The Next-Generation Sales Development Team
Televerde
 
Asmi San Diego
Asmi San DiegoAsmi San Diego
Asmi San Diego
donhendricks
 
Your Sales Leads, Inc Powerpoint
Your Sales Leads, Inc PowerpointYour Sales Leads, Inc Powerpoint
Your Sales Leads, Inc Powerpoint
Rob6034in
 
Developing Superstar Project Managers
Developing Superstar Project ManagersDeveloping Superstar Project Managers
Developing Superstar Project Managers
EDR
 
Higher Ed Site Redesign Done Right
Higher Ed Site Redesign Done RightHigher Ed Site Redesign Done Right
Higher Ed Site Redesign Done Right
mStoner, Inc.
 
5 up 5 down: Keys For Successful Social Storytelling
5 up 5 down: Keys For Successful Social Storytelling5 up 5 down: Keys For Successful Social Storytelling
5 up 5 down: Keys For Successful Social Storytelling
Ohio University
 
Susi2014
Susi2014Susi2014
Susi2014
Ohio University
 

More Related Content

Similar to 471_Creating A PR Plan

Why It Takes 7-13+ Touches to Generate a Qualified B2B Sales Lead Today
Why It Takes 7-13+ Touches to Generate a Qualified B2B Sales Lead TodayWhy It Takes 7-13+ Touches to Generate a Qualified B2B Sales Lead Today
Why It Takes 7-13+ Touches to Generate a Qualified B2B Sales Lead Today
Vivastream
 
oGIP Tier 2 - Converting the right people
oGIP Tier 2 - Converting the right peopleoGIP Tier 2 - Converting the right people
oGIP Tier 2 - Converting the right people
AIESEC
 
oGIP Tier 1 - Converting the right people
oGIP Tier 1 - Converting the right peopleoGIP Tier 1 - Converting the right people
oGIP Tier 1 - Converting the right people
AIESEC
 
Qualified B2B Sales Lead
Qualified B2B Sales LeadQualified B2B Sales Lead
Qualified B2B Sales Lead
Vivastream
 
Grow Referral Affiliates
Grow Referral Affiliates Grow Referral Affiliates
Grow Referral Affiliates
Ariana Almodovar
 
Developing Superstar Project Managers
Developing Superstar Project ManagersDeveloping Superstar Project Managers
Developing Superstar Project Managers
EDR
 
Higher Ed Site Redesign Done Right
Higher Ed Site Redesign Done RightHigher Ed Site Redesign Done Right
Higher Ed Site Redesign Done Right
mStoner, Inc.
 

Similar to 471_Creating A PR Plan (20)

Integrated communications dashboards june 2018
Integrated communications dashboards june 2018 Integrated communications dashboards june 2018
Integrated communications dashboards june 2018
 
Creating Connected Customer Experiences
Creating Connected Customer Experiences Creating Connected Customer Experiences
Creating Connected Customer Experiences
 
Why it takes 7 13 touches dmanc 011514-presentation_slides
Why it takes 7 13 touches dmanc 011514-presentation_slidesWhy it takes 7 13 touches dmanc 011514-presentation_slides
Why it takes 7 13 touches dmanc 011514-presentation_slides
 
CCH Breakfast Briefing presentation: Marketing and CRM for accountants
CCH Breakfast Briefing presentation: Marketing and CRM for accountantsCCH Breakfast Briefing presentation: Marketing and CRM for accountants
CCH Breakfast Briefing presentation: Marketing and CRM for accountants
 
Why It Takes 7-13+ Touches to Generate a Qualified B2B Sales Lead Today
Why It Takes 7-13+ Touches to Generate a Qualified B2B Sales Lead TodayWhy It Takes 7-13+ Touches to Generate a Qualified B2B Sales Lead Today
Why It Takes 7-13+ Touches to Generate a Qualified B2B Sales Lead Today
 
oGIP Tier 2 - Converting the right people
oGIP Tier 2 - Converting the right peopleoGIP Tier 2 - Converting the right people
oGIP Tier 2 - Converting the right people
 
oGIP Tier 1 - Converting the right people
oGIP Tier 1 - Converting the right peopleoGIP Tier 1 - Converting the right people
oGIP Tier 1 - Converting the right people
 
Qualified B2B Sales Lead
Qualified B2B Sales LeadQualified B2B Sales Lead
Qualified B2B Sales Lead
 
Sf sales ceedership report final
Sf sales ceedership report finalSf sales ceedership report final
Sf sales ceedership report final
 
Digital Marketing Roundtable July 2017
Digital Marketing Roundtable July 2017Digital Marketing Roundtable July 2017
Digital Marketing Roundtable July 2017
 
Look for the right solution
Look for the right solutionLook for the right solution
Look for the right solution
 
Masterclass: Exceed Your Demand Generation Goals [Chicago]
Masterclass: Exceed Your Demand Generation Goals [Chicago]Masterclass: Exceed Your Demand Generation Goals [Chicago]
Masterclass: Exceed Your Demand Generation Goals [Chicago]
 
Grow Referral Affiliates
Grow Referral Affiliates Grow Referral Affiliates
Grow Referral Affiliates
 
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketing
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven MarketingDon’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketing
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketing
 
Tackle your Employee Communication Measurement Fears
Tackle your Employee Communication Measurement FearsTackle your Employee Communication Measurement Fears
Tackle your Employee Communication Measurement Fears
 
The Next-Generation Sales Development Team
The Next-Generation Sales Development TeamThe Next-Generation Sales Development Team
The Next-Generation Sales Development Team
 
Asmi San Diego
Asmi San DiegoAsmi San Diego
Asmi San Diego
 
Your Sales Leads, Inc Powerpoint
Your Sales Leads, Inc PowerpointYour Sales Leads, Inc Powerpoint
Your Sales Leads, Inc Powerpoint
 
Developing Superstar Project Managers
Developing Superstar Project ManagersDeveloping Superstar Project Managers
Developing Superstar Project Managers
 
Higher Ed Site Redesign Done Right
Higher Ed Site Redesign Done RightHigher Ed Site Redesign Done Right
Higher Ed Site Redesign Done Right
 

More from Ohio University

Spring 14 4860 Project Grading Overview
Spring 14 4860 Project Grading OverviewSpring 14 4860 Project Grading Overview
Spring 14 4860 Project Grading Overview
Ohio University
 
Consumer Relations International
Consumer Relations InternationalConsumer Relations International
Consumer Relations International
Ohio University
 
471 Public Affairs and Crisis Comm
471 Public Affairs and Crisis Comm471 Public Affairs and Crisis Comm
471 Public Affairs and Crisis Comm
Ohio University
 
Winter 370 Media Blogger Relations
Winter 370 Media Blogger RelationsWinter 370 Media Blogger Relations
Winter 370 Media Blogger Relations
Ohio University
 
Wintere 370 Feature Op Ed
Wintere 370 Feature Op EdWintere 370 Feature Op Ed
Wintere 370 Feature Op Ed
Ohio University
 
Social media summit slides
Social media summit slidesSocial media summit slides
Social media summit slides
Ohio University
 
370_News Release_Fact Sheet
370_News Release_Fact Sheet 370_News Release_Fact Sheet
370_News Release_Fact Sheet
Ohio University
 
370 Pitch Letter_Presentations
370 Pitch Letter_Presentations370 Pitch Letter_Presentations
370 Pitch Letter_Presentations
Ohio University
 

More from Ohio University (20)

5 up 5 down: Keys For Successful Social Storytelling
5 up 5 down: Keys For Successful Social Storytelling5 up 5 down: Keys For Successful Social Storytelling
5 up 5 down: Keys For Successful Social Storytelling
 
Susi2014
Susi2014Susi2014
Susi2014
 
Ohio Alumni Conference
Ohio Alumni ConferenceOhio Alumni Conference
Ohio Alumni Conference
 
Spring 14 4860 Project Grading Overview
Spring 14 4860 Project Grading OverviewSpring 14 4860 Project Grading Overview
Spring 14 4860 Project Grading Overview
 
Ohio Alumni Conference
Ohio Alumni ConferenceOhio Alumni Conference
Ohio Alumni Conference
 
Journalism 472 april 18
Journalism 472 april 18Journalism 472 april 18
Journalism 472 april 18
 
Winter 370 media
Winter 370 mediaWinter 370 media
Winter 370 media
 
Consumer Relations International
Consumer Relations InternationalConsumer Relations International
Consumer Relations International
 
471 IMC
471 IMC471 IMC
471 IMC
 
471 Investor Relations
471 Investor Relations471 Investor Relations
471 Investor Relations
 
370 libel op_ed
370 libel op_ed370 libel op_ed
370 libel op_ed
 
471 Public Affairs and Crisis Comm
471 Public Affairs and Crisis Comm471 Public Affairs and Crisis Comm
471 Public Affairs and Crisis Comm
 
370 TV
370 TV370 TV
370 TV
 
471 Midterm Review
471 Midterm Review471 Midterm Review
471 Midterm Review
 
Winter 370 Media Blogger Relations
Winter 370 Media Blogger RelationsWinter 370 Media Blogger Relations
Winter 370 Media Blogger Relations
 
Wintere 370 Feature Op Ed
Wintere 370 Feature Op EdWintere 370 Feature Op Ed
Wintere 370 Feature Op Ed
 
Social media summit slides
Social media summit slidesSocial media summit slides
Social media summit slides
 
370_News Release_Fact Sheet
370_News Release_Fact Sheet 370_News Release_Fact Sheet
370_News Release_Fact Sheet
 
370 Pitch Letter_Presentations
370 Pitch Letter_Presentations370 Pitch Letter_Presentations
370 Pitch Letter_Presentations
 
471 Employee Relations
471 Employee Relations471 Employee Relations
471 Employee Relations
 

Recently uploaded

FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 
Communicative rationality and the evolution of business ethics: corporate soc...
Communicative rationality and the evolution of business ethics: corporate soc...Communicative rationality and the evolution of business ethics: corporate soc...
Communicative rationality and the evolution of business ethics: corporate soc...
BOHR International Journal of Business Ethics and Corporate Governance
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
SOFTTECHHUB
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
Workforce Group
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
 

Recently uploaded (20)

Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 
IPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best ServiceIPTV Subscription UK: Your Guide to Choosing the Best Service
IPTV Subscription UK: Your Guide to Choosing the Best Service
 
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
 
Hyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings releaseHyundai capital 2024 1quarter Earnings release
Hyundai capital 2024 1quarter Earnings release
 
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxTaurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
 
Strategy Analysis and Selecting ( Space Matrix)
Strategy Analysis and Selecting ( Space Matrix)Strategy Analysis and Selecting ( Space Matrix)
Strategy Analysis and Selecting ( Space Matrix)
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Communicative rationality and the evolution of business ethics: corporate soc...
Communicative rationality and the evolution of business ethics: corporate soc...Communicative rationality and the evolution of business ethics: corporate soc...
Communicative rationality and the evolution of business ethics: corporate soc...
 
Using Generative AI for Content Marketing
Using Generative AI for Content MarketingUsing Generative AI for Content Marketing
Using Generative AI for Content Marketing
 
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
 
Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024 .pdfBeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024 .pdf
 
Filing Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed GuideFiling Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed Guide
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
 
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdf
 
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
 

471_Creating A PR Plan