The target audience for the media product is 15-25 year olds who enjoy mainstream/pop music. The audience is gender neutral but may appeal more to females. To attract this audience, the creator formed a focus group on social media of people fitting the target criteria. Every idea and change to the product was discussed with the focus group and polls helped decide aspects. The focus group provided helpful feedback to design a magazine that would appeal to the intended target audience of young music fans.

1. EVALUATION – QUESTION 4
AND 5
Who would be the audience for your media product?
&
How did you attract/address your audience?

2. QUESTION 4 - TARGET AUDIENCE
My target audience:
• 15 – 25 years old (gives a variety of teenagers and young adults)
• Mainstream/pop music
• Gender neutral but leaning more towards females in some aspects

3. QUESTION 5 – FOCUS GROUP
• Throughout my planning and production I referred to a focus group of
people who fitted the criteria of my target audience through a chat
group on social media, every idea and adaption to my product has
been discussed and shaped by their opinions and the use of polls has
helped with decision making for aspects of my product. I found my
focus group to be helpful with deciding certain aspects for my
magazine and also being able to take on their opinions and cater a
product that would appeal to my specific target audience.