The target audience for the program is 14-18 year olds, primarily female. They enjoy staying connected with friends via phones and wearing trendy clothes. They listen to popular radio stations and read newspapers like the Daily Mail and Metro. The program will appeal to this audience by addressing topics like school uniforms and student behavior that they will find interesting. It will feature a bright, trendy style with popular music. Interviews will be conducted with students and teachers about uniforms. The presentation will be casual with a correspondent on location conducting vox pops.