The document summarizes audience feedback received on a soap opera trailer. Viewers enjoyed how the trailer related to the target demographic of 16-24 year olds and fit the brand of E4. Some feedback included making the editing sharper when title cards match the music, using an instrumental version of the song to avoid interfering with dialogue, and ensuring all title cards match the drum beats. Positive feedback noted the variety of shot types, how conventions were followed well, and that the title cards matched the brand identity of E4. This feedback was used to improve the trailer.

1. Q3. What have you learnt
from audience feedback?

2. Using similar storylines Q3
Girls fighting in the street is occurring allot in TV soaps and in everyday life. This is why i
brought this storyline into my soap so it will link into the theme of hollyoaks. This will relate to
both genre as everyone has arguments
One of the main storylines in my trailer is teenage pregnancy which my
target audience can relate to of how the characters must be feeling. The
same issue is shown on Hollyoaks, this helps me know that my some has
similar conventions to Hollyoaks.

3. Target Audience
In order to appeal to my target
age group of 16-24, i will make
sure my characters are dressed
how normal everyday
teenagers dress and make sure
fashionable as it is a posh
location. If teenagers are more
mainstream they will shop on
the high street at e.g
Topshop, Topman, urban
outfitters and Hollister
The mainstream teenagers are more than likely to listen to
music from the charts. This is why i chose Florence and the
Machine “Shake it out” as it was ranked number 4 in the top UK
40 for a few weeks.

4. Finding the target audience for our soap-
The soap should be shown on
popular channels such as E4 as our
target audience can relate to this Our soap is similar to
brand and this channel represents Hollyoaks and Skins as
our target audience very well. there target audiences are
both teenagers/young
adults
Who is are target
audience?
Teenagers and young adults The storylines should be
should be interested in our relatable for the target
soap and will be audience.
entertained by the
characters and storylines.

5. Finding the target audience for our soap
Before receiving my audience feedback, i started to decide what type of audience
i wanted our soap to be seen by. I created an audience demographic to show
which type of audience i want to relate to my soap and who is more likely to
watch it
- Our soap would appeal to both male and females as our soap involves both
genders and therefore the audience will be able to relate to the storyline.
- Our will appeal to all different races and ethnicity backgrounds.
- Our soap is aimed at a target audience of teenagers/young adults- 16 to 24 year
olds, who are still in fulltime or part time education at university or college- this
means that they can relate more to the storylines while E4 already represents this
to the there target audience.
- We chose the age 16-24 as being teenagers ourselves we knew that our soap
would relate to that age range and we knew the storylines would be relatable and
entertaining the audience

6. Who would watch our soap then?
We decided within my group that we wanted are soap to be shown on E4 as a
“Hollyoaks” type of programme as we thought are soap can relate to the same
target audience as Hollyoaks because they are the same type of soap. We chose
this because it would appeal to are target group of teenagers 16+. Therefore we
used 17-18 year olds as the characters in out trailer so our target audience can
relate to our characters and the storylines.
Target Audiences
Even though E4 has the same target audience as we want to do for our trailer, by
doing some research we found out that E4 expands to an even larger audience than
we thought, of 15-35!
Therefore we than had to make sure that our soap just like E4 will be able to relate to
the older audiences so they will enjoy it. This is why we chose to have a different age
range in our soap as all the characters were 17 to 18 we then had an older character
of 34 appearing in our soap. This shows we can draw in the larger target audience.
“I'm not your mother”

7. Audience feedback
Everyone seemed to enjoy my trailer and thought it related to the correct target audience and it fitted in the my
chosen brand institution. I turned to my peers to help me make my soap trailer even better, these are some of the
things they said what could be improved-
-Title cards match some of the drum beats but need to make editing sharper so all
title cars do that.
-Music worked apart from the jolt as the text is received to the phone
-Florence’s voice is so distinctive it sometimes effects the dialogue throughout
-Instead if using the song with lyrics use the instrumental instead so it
doesn’t interfere with dialogue
We took the audience feedback as positive criticism and we then edited our trailer to see
what worked and what didn't even changing the backing track to an instrumental version of
the song, we also made the title cards match all drum beats.
But there was also positive feedback
Yes there is a variety of shot types, followed conventions well. Allot of range of
shot types
Good variety of shot types and angles which draws the audience in
-The Title cards match the brand identity for E4 as there are purple and have the
same font.
The audience can tell exactly what is happening throughout the trailer
-distinctive

8. This is the table i made and i wrote in the audience feedback column after
they had watched my trailer and i wrote everything the said down