Our artist, Isabel Beau, is a female pop artist from London who writes songs about heartbreak and bullying. Her music and image are designed to appeal to her target 12-25 year old audience. The concept for her new music video, "Battlefield", is to tell the story of a young girl who escapes her parents' constant arguing through dancing, and hopes to bring them together through her talent. The video aims to connect with fans who may experience family issues.

1. Artist
• The concept for our female Pop artist, Isabel Beau is based around the genre conventions
of a Pop artist and is stereotypical to the genre
• She is similar to fellow female Pop artist such as : Pixie Lott,Ellie Goulding and Taylor Swift.
• Isabel was born and raised in London, she is proud of this
• She is fashionable and keeps up with modern fashion trends but also likes to stand out
from the crowd sometimes jumping ahead which her fans will be inspired by and relate to
• Her songs are about two main subjects, her heartbreak from her long term boyfriend who
cheated on her and about her being bullied at school. Also these subjects in Pop songs are
typical and this is why we have decided to include this

2. Music Video
The concept for our music video is:
•To have the narrative of the young girl who is stuck
in the middle of an on going battle between her mum
and dad who constantly argue
•She dances to get express her emotions and its her
escape from her home life. It also is to try and make
her parents proud of her and bring them together
•Her dancing finally then is seen by her parents and
they are proud of her and feel guilty that's he has
been stuck between them with no one to turn to
The narrative of the music video is try and connect to
the target audience of Isabel, who are more likely to
go through family break ups and they can connect to
the lyrics and visuals of the song. It also her closer
with her fans showing that she has been through
similar experiences and she has fought against it to
make it to where she is now

3. • Our Pop artist, Isabel Beau has a target audience of 12-25 year olds and
the whole concept of who she is, the music video, the digital and the poster
all relates to the genre conventions of the Pop industry
• This can be seen from the mise en scene for an exmaple:included in the
digipak photos we took which show she is young and fashionable which at
this age of her target audience are more focused on their fashion sense and
finding out who they are
• To make her target audience relate with her more she keeps the young,
fun and emotional feel also through other song included on the album,
‘Uncovered’ that are more up beat. For an example: they can dance around
them room to or listen to with their friends at a party

4. Isabel Beau fits into the music industry in general at a good standard, however she is the
perfect female Pop artist from her look and personality to her lyrics and performance
Typical genre conventions in Pop are=
• Looking good
• Stylish
• A Performer
• Using social networking sites
• Writing emotional songs & dance influenced tracks
• Having an appeal to the male audience
As a group we believe that our artist abides by the genre conventions of Pop and this is
also shown through the style of the music video that we are producing for the song,
'Battlefield’
• The music video shows a relationship between the lyrics and the visuals throughout
the video which we believe is crucial to the emotions and story we are trying to telling
to connect her target audience
• The style of video can be seen in other female Pop artists videos such as : Christina
Aguilera’s , ‘Beautiful’ music video,Beyonce’s ‘If I were a Boy’ and Rihanna’s,
‘Unfaithful’
• These music videos tell a story which relates to the lyrics but also the artist sings in
the video which what our music video is going to be based around. In addition
Beyonce’s music video is also in black and white which supports our choice for doing
this for our music video