this is a training slides in the event management if you need the material, training any inquiry .you can contact me via linkedin just search for" ahmed samir tolba" its afull guide to manage effective event that stands out

1. Event Management

2. Hello!
I am Ahmed S. Tolba
I am here because our events
deserve to be better.
You can find me at:
/ahmedsamirtolba

3. Content:
 What is the event and event management?
 Event analysis
 Event planning
 Event marketing
 Event implementation
 Event evaluation
 Quick overview

4. Event management?
Event ?

5. An event can be described as a public assembly for the
purpose of celebration, education, marketing or reunion.

6. ➜Event Management is the process of
1. analyzing.
2. Planning.
3. Marketing.
4. Producing.
5. Evaluating.
Event Management:

7. Analysis!

8. Event Analysis:
• Market Research
• Market Analysis
• Competitors' Analysis
• PEST analysis … PESTEL
• SWOT analysis …. matrix
• Product/service report

9. Analysis Report !
➜ Analysis report which
contain details of all the
research work done by
you.
➜ Documentation of your
research work is
important, later for event
evaluation. Your analysis
report will also help you in
getting sponsorship for
your event.

10. Event Planning
Why ? What ? When ? Where ? Who ?

11. Setup advertising objectives
Marketing plan
Decide your promotional
Activities
Your profile and event proposal
for partners and sponsors
Setting marketing budget
&KPIs
choose your marketing
channels

12. Implementation phase!
Make the hierarchy and hire needed positions and organizers
Make a list of pre event, at event &post event activities.
WBS ……. GANTT chart
Checklist & people management

13. Evaluation!
Over 70% Over 50% Below 50%
Event
&marketing
objectives
Audience
satisfaction
Overall
ratings

14. LET’S SUMMARIZE
Event analysis Event planning Marketing plan
Implementation phase EVALUATION

15. Thanks!
Any questions?
You can find me at:
/ahmedsamirtolba
/Tooooolba
+20 – 11 2397 3974
ahmed.samir.tolba@gmail.com