Media of adverts
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This document discusses various mediums of advertisement. It outlines different types of print media like newspaper and magazine advertising. It also describes different outdoor advertising methods such as poster displays, billboard displays, electric displays, and vehicular displays. Additionally, it mentions other mediums like film, radio, television and direct mail advertising. It provides details on each method and explains how they can be effectively used to advertise products and services.
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Mga uri ng mass media by: Lito Garin
For more details, visit LGE Prints & Travel at Purok 4 Montelibano Street Brgy. Granada, Bacolod City.
or visit our website: http://lgetravels.xyz/
Email us at lgetour@gmail.com
We also have Domestic, International Flights Booking, Hotel Reservations, Ferry Bookings, Bus Trips, BILLS PAYMENT, HOME CREDIT Payment, SSS, Philhealth, GLOBELINES, PLDT, G-CASH Remit, Gamecards, Insurance, Telecom, Broadband, Creditcard Payment, BayadCenter and Travel Packages.
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Media of adverts
- 1. POWER POINT PRESENTATION Submitted By, Hazeena Abu .E Optional : Commerce Reg No. 13981004
- 3. Advertisement is the paid form of non-personal presentation of an Idea or Product or Services of an identified sponsor
- 4. MEDIAS OF ADVERTISEMENT Press Advertising / Print Media 1. Newspaper 2. Magazine Outdoor Advertising 1. Poster Display 2. Billboard Display 3. Electric Display 4. Vehicular Display
- 5. Film Advertising Radio Advertising Television Advertising Direct Mailing Advertising Window Display Speciality Advertising
- 6. PRESS ADVERTISING / PRINT MEDIA Advertising through newspapers, magazines, journals etc is called Press advertising / Print media. Press advertising again classified in to Newspaper advertising and Magazine advertising.
- 7. NEWSPAPER ADVERTISING Newspapers can be used as a medium of advertisement with great advantage
- 8. MAGAZINE ADVERTISING Magazines and periodicals are an excellent medium of advertisement . It can be directed towards particular class of people.
- 9. OUTDOOR ADVERTISING Outdoor advertising refers to the display of advertisement in open places such as Railway station, Bus stand etc. It Includes Poster Display Bill board Display, Electric Display and Vehicular Display
- 10. POSTER DISPLAY Posters are fixed on walls of building, bridges and other places. It is also known as Mural Advertising
- 11. BILL BOARD DISPLAY Bill board Display refers to the painted bulletins and wall paintings fixed at outstanding locations. They are quite big in size and can be seen from a distance.
- 12. ELECTRIC DISPLAY It involve the use of electric Light and Neon tubes to advertise the message
- 13. VEHICULAR DISPLAY It involves the use of public transport to advertise the message. It is a low cost medium and is also Known as TRANSIST ADVERTISING
- 14. FILM ADVERTISING It refers to the use of films and cinemas to advertise the message. Its effectiveness depends on the selection of a proper theme and the efficient use of audio – visual technique
- 15. RADIO ADVERTISING Under this method, the messages are sent from transmitting stations and picked up by the receiving sets owned by the public. Radio Advertisements are normally broadcast along with popular programmes.
- 16. TELEVISION ADVERTISING Television is the latest medium of mass communication and is now extensively used for advertisement. It uses audio – visual appeals to contact consumers of general utility products.
- 17. DIRECT MAIL ADVERTISING It is used to send message directly to the customer.
- 18. WINDOW DISPLAY Under this, products are displayed artistically laid out windows infront of shops.
- 19. SPECIALITY ADVERTISING Under this method, Speciality articles such as diaries, Pen-holders, Key chains, Purses, Paper weights etc are offered to present and prospective customers. The name and address of the advertiser is printed on the speciality items.