Advertising media (1)
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This document is a PowerPoint presentation about advertising media prepared by Aswathy Murali for her Commerce semester II course. It discusses the different types of advertising media including indoor media like newspapers and magazines, outdoor media like billboards and posters, radio, television, internet, and window displays. For each media type, it provides brief details about their key characteristics and advantages for advertisers. The presentation was certified as Aswathy Murali's independent work and was presented in Mararikulam in 2013-2014.
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The document provides an overview of various advertising and promotion techniques used by companies to communicate with customers. It discusses different media channels like electronic media (radio, television), print media (newspapers, magazines), outdoor advertising and sales promotion activities. It also explains the concepts of advertising, publicity, personal selling and public relations. The document concludes by discussing methods to measure the effectiveness of advertising such as assessing communication effects, sales effects and using progress tests.
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𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
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Advertising media (1)
- 2. PREPARATION AND UPLOADING OF POWERPOINT PRESENTAION SLIDES TEMPLATE SEMESTER II COMMERCE Prepared and Presented by: Name : ASWATHY MURALI Candidate Code : 13381001 SOBHA COLLEGE OF TEACHER EDUCATION MARARIKULAM 2013 - 2014
- 3. CERTIFICATE This is to certify that this preparation and uploading of PowerPoint Slides is a bonafide work of independent work done by Aswathy Murali, optional subject Commerce, candidate code 13381001 for the year 2013-2014. Assistant Professor Countersigned by External Examiner Principal Place : Mararikulam
- 4. Advertising media is the device through which the advertising message is conveyed to the customers.
- 5. There are 6 types of Advertising Media 1. Indoor Advertising 2. Outdoor Advertising 3. Radio Advertising 4. Television Advertising 5. Internet Advertising 6. Window Display
- 6. Indoor Advertising Its mainly classified into two. Press Media:- News paper is one of the oldest and most widely used media of advertising. It offers certain advantages like wide coverage, economy, flexibility & selectivity. Magazines:- It reached a focused target group. Repeated exposure is another advantage
- 7. Outdoor Advertising It passes the message to those people who are moving audience The top users of outdoor media are soft drink companies Example: Poster Display Bill Board Display Electrical Display Vehicular Display
- 8. Radio Advertising Radio Advertising has been very popular because of its massive reach & lower cost. Through radio advertising message could reach the remotest places. At lower cost high frequency could be maintained.
- 9. Television Advertising It is the latest medium of mass communication. It is an audio visual device and it combines sounds, motions & sights. Television enjoys high reach and better impact on prospects.
- 10. Window Display Window display is the medium used to attract the public by creating an interest in the,
- 11. Internet Internet is the recent advertising media that has come into existence. Internet advertisements can reach highly selected audience.
- 12. THANK YOU. . .