Advertising Media
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The document discusses advertising media and the factors that affect selecting different types of media. It outlines the main types of advertising media including television, radio, newspapers/magazines, internet, posters/banners, direct mail, cinema, and window display. Television and radio are effective for reaching wide audiences, while print media like newspapers cater to regional audiences. The internet provides opportunities for online advertising. Selection of the appropriate media depends on the nature of the product, company budget, cost of advertising, target audience, media coverage, and level of competition.
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The document discusses different types of advertising media including print media like newspapers, magazines, direct mail, and outdoor advertising. It also covers broadcast media like television and radio as well as online and specialty media. When selecting promotional media, advertisers should consider the ability of the medium to present products, target customers, and obtain desired response rates while balancing costs.
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This document provides an overview of advertising and its role in marketing. It defines advertising and discusses its main purposes, which are to help sell products and create/strengthen consumer impressions of brands. The document also categorizes different types of advertising based on target audience, geographic coverage, media used, and aims. Additionally, it explains how advertising fits into the marketing mix as a key promotion technique used to communicate with customers.
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Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
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McKinsey’s Digital Transformation Framework
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二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
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留信网认证的作用:
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3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Advertising Media
- 1. Advertising Media Submitted To- Ms.Garima Submitted By- Anubha Saxena
- 2. Overview Introduction to Advertising Media Factors affecting selection of Advertising Media Types of Advertising Media Conclusion
- 3. Advertising media refers to the various media channels through which advertising is done. Basically they are channels through which companies can advertise their products and services to reach to customers. Advertising Media
- 4. Factors affecting the selection of Advertising Media : Nature of the product Budget of the company Cost of advertising Class of audience Media Coverage Level of competition
- 5. Types of Advertising Media Television Radio Newspaper/ Magazines Internet Poster & Banners Direct Mail Cinema Window Display
- 6. Televisions have become a very important tool to advertise for companies. Companies can targets serials, reality shows, sports events, live events etc. which are showcased on TV's and understand the demographics of the people watching the TV. Radio is the most cost effective tool which a customer can have. Since radios have are high penetration and are easy for customers to buy, they are a good tool for advertising. Radios enable companies to reach out to a wide range of customers. Television Radio
- 7. Newspapers, magazines and other print publications come under print media. With the massive reach of print media, it became a popular tool for advertising. Print media caters to a regional audience and is published in different languages. With the consistent growth in internet penetration, companies have started using online media for promotion through advertising. This gives an opportunity to companies to use this advertising media and cater to customers using online advertising. Newspapers/Magazine s Internet
- 8. Direct Mail Outdoor Advertising is basically useful in capturing those customers who are travelling from one place to another. This gives an opportunity to companies to use outdoor advertising media to create brand awareness by putting large posters and banners. Posters & Banners This is one of the oldest types of advertising media. Under this method, message is sent to the prospective buyers by post, or direct mail. A mailing list is prepared for this purpose. In direct mail, an appeal is made to the buyers separately.
- 9. Window Display Cinema Advertising provides sight and hearing facilities like television. Short advertisement films prepared by big business houses which are sent to different cinema houses to be shown to the audience before the regular shows or during the intermission. Window Display is a common method which is usually undertaken by retailers who display their products in the shop windows in order to attract the customers. Window display has direct appeal to the onlookers. Cinema
- 10. Conclusion As we have discussed various types of Advertising Media, it is clear that companies have wider choice to advertise their product. Different types of advertising medias are available to them. They can make use of any media accordingly. They should carefully select the advertising media which is suitable for their product.