Mass communication
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Communication allows humans to connect in various ways, from speaking to writing. Modern communication relies heavily on social media. Public relations involves organizations communicating with the public and media to create and maintain a positive image. Outdoor advertising is one of the oldest forms of advertising and includes billboards, signs, and other displays. It is an effective promotional method due to its low cost, wide reach, potential to target customers, and ability to continuously and creatively expose the public to a brand.
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The document discusses various aspects of mass communication including traditional and folk media, advertising, public relations, and outdoor media. It defines mass communication as the large scale imparting or exchanging of information to many people through various media such as newspapers, magazines, radio, television, and the internet. It describes traditional and folk media as cultural performances like folk dances, rural dramas, and musical varieties that originate from people's need for self-expression. Advertising is defined as paid, impersonal messaging used to promote products, services, or ideas through mass media channels. Public relations involves identifying and maintaining mutually beneficial relationships between organizations and their various publics. Outdoor media refers to advertising done through posters, billboards, and other sign
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Advertising media refers to the channels used to promote products and services to customers, such as television, radio, print, online, outdoor, and mobile. These media play an important role in business by helping companies reach more customers than they could otherwise. Companies must select the right mix of advertising media based on their budget, target customers, and goals. Effectiveness can be measured by metrics like website clicks, calls, or sales. While advertising can increase sales and lower costs through mass production, it also has disadvantages like deferred costs, potential for misrepresentation, and barriers to market entry for new companies.
Advertisement
This document discusses various marketing communication tools used in integrated marketing communication (IMC), including advertising, sales promotion, publicity, personal selling, public relations, packaging, displays, and direct marketing. It provides details on each tool, such as definitions, examples, and how they are used to encourage sales. The key aspects of IMC are consistency across communication tools and understanding the target audience to influence their behaviors. Public relations are also discussed as building good relations through favorable publicity and managing reputations.
Advertising & its concept,Types of Advertising.
Advertising & its concept,AIDA,OBJECTIVE of Advertising,Steps of effective advertising,Roles, Players & Types of Advertising,Types of media.
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Advertisement Appeals Project Class 12 Marketing ( 783 )
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Grey India
Grey India is an advertising agency based in Mumbai with additional offices throughout India. It is a subsidiary of the global advertising firm Grey Worldwide, founded in 1917 with over 2,400 employees operating out of 432 offices in 96 countries. Grey India provides a full range of advertising and marketing services including advertising, digital, activation, and retail services. It works closely with clients to determine their needs and provides integrated solutions across disciplines.
impact of newspaper advertising on all age group
advertising is imp in different on the age groups or not .. if yes then wht is the impact of it on them
Editing
Editing is the process of selecting and preparing written, visual, audible, and film media to convey information in a coherent manner. It involves coordination between different elements to create a perfect, polished work. Editing gives a final look and is just as important as writing. It is necessary in writing, films, journalism, and other media to ensure everything is conveyed correctly through grammar, vocabulary, dialogue and other elements. Editing provides the finishing touch and conclusion to a process or work.
Nestle
This document provides information about Nestle, its products and distribution system in India. It discusses:
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- It employs 250,000 people globally and has operations in almost every country.
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views of translation
The document discusses views of the translation process from internal and external perspectives. It defines reliability as how closely the translated text matches the original text. There are two types of reliability - textual (focused on the words) and translator (focused on the translator's process). Externally, translation is viewed in terms of cost, timeline and tradeoffs between speed and accuracy. A reliable translator carefully follows instructions, checks their work, retains meaning, meets deadlines and uses up-to-date technology.
religions in India
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views of translation
This document discusses views of translation reliability and types of reliability. It defines reliability as the similarity between the original text and translated text, except for language. Types of reliability include literalism, foreignism, fluency, summary, commentary, and adaptation. A reliable translator follows instructions, checks their work for mistakes, retains meaning of words, and meets deadlines. External views include timeliness, cost, and trade-offs between speed and accuracy.
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This document compares and contrasts joint and nuclear family systems. It notes that a joint family includes extended family members like aunts, uncles and grandparents living together, while a nuclear family only includes parents and children. Some advantages of joint families are more support during crises and affection between members. Nuclear families advantages include more privacy and responsibility. The document lists specific advantages and disadvantages of each system and concludes that both have benefits depending on personal choice and circumstances.
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This document defines key concepts in CorelDRAW including that it is a vector-based drawing program used to create professional graphics. Vector images store graphical elements as mathematical points and lines, allowing objects to be scaled and manipulated independently without quality loss. Bitmap images store pixels in a grid, so enlarging reduces resolution. The document contrasts vector and bitmap images, and defines resolution and pixels. It then describes the CorelDRAW interface including tools, properties bar, drawing page, and other panels.
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The Jasmine Revolution in Tunisia began in December 2010 when a street vendor named Mohamed Bouazizi set himself on fire in protest of police corruption and the confiscation of his unlicensed vegetable cart in Sidi Bouzid. Nonviolent protests erupted in Sidi Bouzid and spread across Tunisia with the help of social media, despite heavy censorship. The protests were organized in part by the local branch of the Tunisian General Labour Union and individual opposition activists. Growing unrest led to the ousting of Tunisia's longtime president Zine El Abidine Ben Ali in January 2011, sparking similar uprisings across the Arab world.
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一比一原版(McGill毕业证书)麦吉尔大学毕业证如何办理
学校原件一模一样【微信：6496090 】【(McGill毕业证书)麦吉尔大学毕业证成绩单】【微信：6496090 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
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留信网认证的作用:
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校名:学校英文全称
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办理(McGill毕业证书)麦吉尔大学毕业证【微信：6496090 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
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Mass communication
- 3. Communication is a process from which humans connect with each other. There are various way to communicate such as speaking, gestures, actions, writing, etc. These ways are modified at an advance level known as modern communication. In this communication social media plays an important role in this communication.
- 4. It is a way to broadcast or introduce a product or brand in market through which people get the knowledge Continuously telecasting it on a television in different channel so that it fits in consumer’s mind
- 5. Radio Internet Newspaper Magazines Phone Leaflet Billboard Celebrity Branding
- 6. Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience. Examples include press releases, newsletters, public appearances, etc. as well as utilisation of the world wide web.
- 8. Outdoor advertising is one of the oldest from of advertising .it includes posters ,billboards , hoarding ,bus bench ,etc Even a small sign board at the roadside becomes part of the outdoor media . Billboards or hoarding are highly effective in outdoor media
- 10. 1. Cost effectiveness; outdoor media is one of the most cost effective way to promote a bard . The ad once put in the holding can be kept as long as the weather deteriorated or till you don’t have a new holding ,since it is not a recurring investment like television 2. Better reach ; outdoor ads provide better reach to target audience as compared to other advertising vehicles . Becoz the outdoor ads can not be switched off like television. One can avoid a television ad by changing the channel but one cannot avoid an outdoor ad by staying inside home and not going out
- 12. 3. Potential to reach intended customers; any advertising whether home base or outdoor is successful if it reaches out to the target audience .out of home as brand promotion is visible sites such as airports advertising ,mall advertising ect. 4. Scope for creativity and constant exposure; advertising is a customer-centric affair and attracting old/new pool of customers is equally important for an advertiser to promote his brand or service. Outdoor ads whether bus or train station provide constant exposure about the brand to the general public