What advertising media will you select for each of the following and why? (a) Child Relief and You (b) Payment app (e) Cellular Network (d) Mutual Funds

1. ADVERTISING
MEDIA
SELECTION
RINTU ROSE THOMAS
S2 MBA (2021-23)
Mar Athanasios College for Advanced Studies Tiruvalla
(MACFAST)
Kerala, India
www.macfast.org

2. What Advertising
Media Will You Select
For Each Of The
Following And Why?
(A) Child Relief And
You
(B) Payment App
(E) Cellular Network
(D) Mutual Funds

3. ADVERTISING
Advertising is any paid form of non-personal presentation and promotion
of ideas, goods, or services by an identified sponsor.
FUNCTIONS
To distinguish products from their competitors
To communicate the product information
To create the urge of product use
To expand product distribution

4. TYPES OF MEDIA
TYPES OF
MEDIA
PRINT
OUTDOOR
BROADCA
ST
INTERNET
OTHERS
TELEMAR
KETING

5. FACTORS AFFECTING
ADVERTISING MEDIA
SELECTION
Company objective
Cost of media
Media reach
Type of customer
Nature of product
Company’s advertising policy
Past experience of company
Expert service charges

7. CHILD RELIEF AND YOU
Child Relief and You (CRY) is an Indian organization set
up in 1979, to restore basic rights to underprivileged Indian
children. CRY focuses on the four basic rights of children;
rights of survival, protection, development and
participation. It acts as a link between resource providers
and local communities to help support child development.

8. ADVERTISING MEDIA FOR CHILD
RELIEF AND YOU
Television Advertising
Television is the fast growing medium of advertisement because of
huge expansion of electronic media and cable network. It makes its
appeal through both the eye and the ear. Products can be demonstrated
as well as explained as in film advertisement. Advertising may take
the form of short commercials and sponsored programmes.

9. SOCIAL MEDIA
social media can be used as a tool to enable people to engage with
the organization's cause. It is a window for people to peep in and see
the talents of the children that are a part of the various initiatives
taken up by CRY.

10. PAYMENT APP

11. PAYMENT APP
A payment app is a tool to pay for goods and services and send
money to vendors, friends, and family. People tend not to carry as
much cash nowadays, so a payment app can be a quick way to
reimburse a friend for a concert ticket, help a family member out with
a bill, or even pay for something at a store without having your wallet
with you. It's like having a digital wallet with you on your phone.

12. ADVERTISING MEDIA FOR
PAYMENT APP : INTERNET
ADVERTISING
Internet Advertising It is the most recent advertising medium, which is
an interactive medium and can deliver message more effectively.
• It is not very expensive.
• Dramatization of message is possible.
• It is an interactive media where two-way communication is
possible.

14. CELLULAR NETWORKS

15. CELLULAR NETWORK
A cellular network is a communication network where the last link is wireless. The
network is distributed over land areas called cells, each served by at least one
fixed- location transceiver, but more normally three cell sites or base transceiver
stations. These base stations provide the cell with the network coverage which can
be used for transmission of voice, data, and other types of content. A cell typically
uses a different set of frequencies from neighbouring cells, to avoid interference
and provide guaranteed service quality within each cell.

16. ADVERTISING MEDIA FOR
CELLULAR NETWORK :
OUTDOOR ADVERTISING
OUTDOOR ADVERTISING : Outdoor advertising has
gained wide popularity these days. Its purpose is to attract
the attention of the people at busy roads and markets. It
includes the use of poster displays, bill board displays and
electric displays.

17. POSTER DISPLAYS
Posters are fixed on walls of
buildings, bridges, and other
public places. It is also quite
common to write slogans and
other message about the products
in bold letters on the walls to
attract the attention of the people
even from a long distance. That
is why, it is also known as
‘Mural Advertising’. Mural
advertising is frequently used to
advertise fans, fertilizers, tonics,
beauty aids and other consumer
items.
BILL BOARD DISPLAYS
Painted or bill board displays
involve the advertisements
directly painted on the boards
meant for this purpose. They are
quite big in size and are fixed at
outstanding locations like busy
markets and crossings. They are
also erected on tops of bridges
and important buildings.

18. ELECTRICAL
DISPLAYS
Electrical display involves the
use of electric lights or neon
tubes to attract the attention of
people, particularly during night.
Generally, a short message is
illuminated in tubes of different
colors so that it is conspicuous
and attractive. Electrical-
displays are fixed at heavy traffic
centers.
VEHICULAR DISPLAYS
It has become a fashion these
days to use modes of public
transport for advertising. The
space outside and inside the
buses, railway carriages and
other vans may be hired by
the businessmen to spread
their messages. Vehicles give
mobility to the message.

21. MUTUAL FUNDS
A mutual fund is a professionally managed investment fund that
pools money from many investors to purchase securities. These
investors may be retail or institutional in nature. Mutual funds have
advantages and disadvantages compared to direct investing in
individual securities. The primary advantages of mutual funds are that
they provide economies of scale, a higher level of diversification,
they provide liquidity, and they are managed by professional
investors. On the negative side, investors in a mutual fund must pay
various fees and expenses

22. NEWSPAPER
ADVERTISING
Newspaper reading is a common
habit among the educated people.
Besides daily newspapers, there are
bi-weekly and weekly newspapers
also. Newspapers reach almost
every place and are read by all kinds
of people. Therefore, newspaper can
be used as a medium of
advertisement with great advantage.
HOARDINGS / POSTERS
Essential for the investors to read
the offer documents and risk factors
before investing in mutual funds
schemes to take well informed
investment decisions. Considering
that the investors get very little time
to read the advertisements through
hoardings / posters, etc. While
passing by, it is clarified that such
advertisements may carry only the
following statement apart from copy
of advertisement: “mutual fund
investments are subject to market
risks, read the offer document
carefully before investing”.

24. AUDIO-VISUAL MEDIA
Advertisements through audio-
visual media like television, a
statement “Mutual Fund
investments are subject to
market risks, read the offer
document carefully before
investing” shall be displayed on
the screen for at least 2 seconds,
in a clearly legible font-size
Advertisements through audio
media like radio, cassettes, CDs
etc. shall also read the above
statement in a way that is easily
understandable to the listeners.
SALES LITERATURE
It includes fund fact
sheets, research reports,
newsletters, performance
reports or summaries,
telemarketing scripts,
seminar texts, press
releases and reprints or
excerpts of any other
advertisements or
published article, etc.

25. THANKYOU