Media Literacy Presentation

•Download as PPTX, PDF•

1 like•241 views

The document discusses different forms of media that people use on a daily basis such as television, radio, smartphones, the internet, and magazines. It provides statistics on media usage in America and examines how advertisements in different media target audiences, get attention, and encourage actions. The document also discusses public service announcements and their similarities to television commercials before posing questions about social media usage and advising on creating an effective public service announcement.

Education

Television

Radio

Smart Phone

Internet

Magazines

 Examining messages that inform, entertain, or
advertise
 Creating different forms of media
 Contributing to society through the use of media

 The average American spends at least 10
hours a day using media
 290 million own at least one TV
 234 million own a cell phone
 211 million are online
 116 million surf the mobile web

• The average person will see approximately

150 advertisements in 24 hours
from all media involved [Radio, TV, News
Papers, Billboards]
• Examine Commercials
– Who’s the target audience?
– How does it get the viewer’s attention?
– What do they want the viewer to do?

• Similar to a television commercial
– Define target audience
– Get the viewers attention
– Call to Action

• How much time do you
usually spend on social
media?
• What can you do on
social media?
• What shouldn’t you do
on social media?

• Decide who the target audience is.
• Decide what you want the audience to do in
response to your PSA
• Choose the approach that can best reach your
audience
• Balance words and images

This document discusses electronic media and its role in advertising. It defines electronic media and outlines some traditional types including television, radio, telephone, and the internet. It then describes four main types of advertisements seen in electronic media: commercials, social, political, and covert. For each type, it provides one or two details on how they are used. The document also outlines the general process for creating an advertisement, from deciding on a product to launch through testing and releasing the campaign. It concludes by discussing the role of electronic media in advertising in Pakistan.

WCC COMM 101 CHAPTER #2

profluther

This document discusses several trends in mass media, including media piracy, convergence, and changes in the mass media business model. It notes that while traditional media consumption is down, people are consuming more media than ever through non-traditional channels. It has become easier for people to access commercial media without paying due to technologies that enable piracy. The document also discusses how convergence has changed audience behavior, with audiences now platform-agnostic and engaging with multiple screens simultaneously. There has been increasing concentration of media ownership among just a few large companies.

Advertising media

SuriyaMKumar1

This document defines advertising media and discusses the various types. It begins by explaining that advertising media refers to the channels used to communicate promotional messages to potential customers, such as billboards, magazines, television, radio, and the internet. It then discusses the main types of advertising media in more detail, including broadcast media (radio and television), print media (newspapers and magazines), and outdoor/transit media (billboards and transportation advertising). Within each media type, the document outlines specific examples and provides advantages and disadvantages of each approach.

Unconventional media

Himadri Shekhar

Unconventional media refers to creative, low-cost marketing methods used by small businesses, beyond traditional advertising. It includes tactics like branded clothing at events, free samples, charity partnerships, and unique displays. Social media campaigns using free tools are also considered unconventional media. While unconventional media grabs attention, it can be hard to target or measure audiences. Health communication aims to promote health information to influence personal choices. It seeks to increase awareness and knowledge of issues, influence behaviors and attitudes, demonstrate healthy practices, and advocate for health services and policies. Health communication is especially important in rural areas to spread awareness of welfare programs, technologies, and healthcare techniques.

films and audiences

yoitsarman

Producers target audiences to maximize profits from media texts. As technology fragments audiences across multiple platforms, measuring audience sizes and profiling their demographics and psychographics becomes increasingly important. Producers categorize audiences into mass or niche groups and research audience demographics like age, income, and lifestyles to tailor content and place targeted advertisements that appeal to specific audience types. Understanding audience profiles allows producers to effectively engage their target viewers.

Public service announcements

Laura Kirby-McIntosh

This document discusses public service announcements (PSAs) which are advertisements intended to raise awareness of issues rather than market products. PSAs are usually created by non-profit organizations to educate the public about social issues, medical conditions, or the work of their organization. Effective PSAs target a specific audience, have a clear objective such as creating awareness or promoting behavior change, use creative methods to grab attention, and ask viewers to take a specific action that anyone can do.

Media and Advertising

Dr. Ashutosh Upadhyay

Media has been used for over 30,000 years to communicate information through various forms like cave paintings, alphabets, printed books, newspapers, radio, television, and the internet. Advertising is a form of communication that uses media to persuade potential customers to purchase or consume a particular brand or service. There are many types of advertising including television commercials, print ads, billboards, online ads, and radio ads that target national, local, and consumer audiences. Celebrity endorsements, infomercials, and branded content in shows are also common advertising methods used across various media platforms.

Media ppt

Radhika Goyal

This presentation discusses various channels of communication including social media, print media, television, and new media. It notes that media carry advertising messages between sellers and consumers. Trends in global online products are mentioned, including growth in online sales of various categories. Television is highlighted as India's third largest television market. Advertising growth on television is discussed, with the top sectors being food, banking, and daily materials. New media in the 21st century is defined in relation to internet and technology, and ways new media can communicate with customers through online ads, videos, blogs, and social media on platforms like mobile phones. Benefits to businesses are bypassing high ad costs and communicating in a more emotional way. Mobile advertising in India is

This document defines key terms related to media audiences, including how audiences consume media, demographic and psychographic profiling used to target advertising, different types of audiences like silver surfers and niche audiences, and concepts like cultural competences, participatory culture, and prosumers. It also discusses audience research companies like YouGov and different models for understanding audience behavior.

Commercial break

현승 김

Advertising is a form of communication used to encourage audiences to take actions regarding commercial offerings. Most commonly, the goal is to influence consumer behavior and increase consumption of products or services through branding and repetition of images or names. While advertising can enable economic growth, it is not without social costs and criticism. Critics argue that advertising occupies public spaces, increasingly invades private life, uses psychological pressure, and is difficult to distinguish from information. Spending on advertising in 2010 was estimated at $142.5 billion in the US and $467 billion worldwide.

10Reasons

Anne Flinn Powell

Radio advertising provides several benefits for advertisers including the ability to target niche audiences through diverse programming and local formats. It also offers immediacy as radio reaches over 93% of people weekly and 78% daily, allowing brands to reach consumers when they are ready to buy. Additionally, radio is ubiquitous and can reach listeners wherever they are, building loyalty over time through frequent exposure to advertisements.

Rape & sexual abuse

shrey3junk

This document discusses rape and sexual abuse. It defines sexual assault as any nonconsensual sexual contact or behavior. It notes that anyone can be a victim of sexual assault or rape, regardless of gender, age, or sexual orientation. It lists different types of sexual abuse such as rape, acquaintance rape, child sexual abuse, and domestic violence. The document aims to raise awareness about sexual abuse and its prevalence.

Public Service Announcements

Professor Bauer

Public service announcements (PSAs) are advertisements created to raise awareness about issues or non-profit organizations. PSAs are found in various media and aim to encourage people to act or change their behavior. They began in the US during WWII to promote supporting the war and have since addressed topics like encouraging women to join the workforce, preventing forest fires, discouraging smoking and drug use, and providing resources for those struggling with addiction. Effective PSAs identify a target audience, deliver a clear message, include contact information for relevant organizations, and use memorable taglines.

assignment 3

itzsabzz

Audiences are important because without them, media organizations would not exist and would be unable to make a profit. New technology has fragmented audiences, dividing them into smaller groups across various media outlets. Institutions continue making money through advertisements, whether on apps, TV, or other media. Audience research, both quantitative and qualitative, helps categorize and measure audiences to develop profiles that inform what media companies produce so they can meet audience expectations.

Types of Media

Raja Rathna

Different Types of Media

Pamela Curry

new product promo

KyrriHaroldsen

The advertisement is for the Soundboks portable Bluetooth speaker. It promotes long battery life, portability, extremely loud volume up to 119db, durability to withstand travel, and weather resistance. The tagline is "The world's loudest battery powered speaker, and bring the party anywhere." The advertisement targets millennials who attend music festivals through using millennial actors and promoting the speaker's suitability for outdoor parties like festivals. Soundboks advertises primarily on social media and Google, which were chosen because research shows social media is effective for reaching music festival audiences who are typically heavy Twitter users.

Different Types of Mass Media

highaffection2728

Mass media refers to various communication methods used to interact with large audiences. It includes traditional print media like newspapers, magazines, brochures and books as well as electronic media like television, radio and new technologies like the internet, mobile phones and computers. The document discusses the different types of traditional print media and how electronic and digital media have increasingly replaced print media over time due to advantages like lower costs, interactivity and ability to update information constantly. It outlines key internet technologies that have transformed mass communication like emails, websites, social media and video platforms like YouTube.

Types of media

Raja Rathna

This document discusses different types of media that can be used for advertising purposes, including their advantages and disadvantages. It covers word-of-mouth marketing, newspapers, television, magazines, the internet, internet advertising, types of digital cameras including DSLR, video, and CCD cameras. The key is to understand each media's strengths and weaknesses to create successful advertising campaigns combining different media strategically.

Advertising

thanga priyanka

The document discusses various aspects of advertising such as different types of advertising appeals, common advertising media, advantages and disadvantages of different media, and components of an effective ad. It provides information on advertising budgets, objectives, and the AIDA model of how advertising works to get consumers' Attention, raise their Interest, create a Desire for the product or service, and lead to Action or purchase.

Different types of Mass Media And other Bonus Content

Rishabh Jain

Jim Wildman Content Strategy and Development Expertise

Jim Wildman

This document summarizes Jim Wildman's experience leading large-scale content campaigns and communications strategies for major brands and organizations. It provides examples of campaigns he directed for the NFL, UnitedHealth Group, Pearson, and United Airlines that elevated reputations, raised awareness, launched new platforms, and supported key business priorities. It also outlines his 16+ years of experience overseeing the editorial vision and daily operations of NPR's Morning Edition news program.

Instant strategic social feedback

BuzzHunter

Advertising Media

International Balkan University

This document defines and describes different types of advertising media. It discusses printed media like newspapers and magazines, electronic media such as radio, television and the internet, and outdoor media including billboards, displays, and transit advertising. It also covers alternative media like air advertising and in-store displays in shopping centers. Key factors that influence the selection of advertising media are described, such as company objectives, costs, budget, target audience, product nature, and past experience.

Phan tich bop dh28kt03 nhom xuka

h160194

ESEL Ε.Σ.Ε.Λtroll1911

Tugas politik_transaksional_di_lembaga_legislatif

Danny Ardiyansyah

Free pc games

troll1911

Washington upholstery

cascadeupholstery

Esculae brouchureStephen Selvaraj

What's hot

Media audiences

Commercial break

10Reasons

Rape & sexual abuse

Public Service Announcements

Professor Bauer

assignment 3

itzsabzz

Types of Media

Raja Rathna

Different Types of Media

Pamela Curry

new product promo

KyrriHaroldsen

Different Types of Mass Media

highaffection2728

Types of media

Raja Rathna

Advertising

thanga priyanka

Different types of Mass Media And other Bonus Content

Rishabh Jain

Jim Wildman Content Strategy and Development Expertise

Jim Wildman

Instant strategic social feedback

BuzzHunter

Advertising Media

International Balkan University

What's hot (16)

Media audiences

Commercial break

10Reasons

Rape & sexual abuse

Public Service Announcements

assignment 3

Types of Media

Different Types of Media

new product promo

Different Types of Mass Media

Types of media

Advertising

Different types of Mass Media And other Bonus Content

Jim Wildman Content Strategy and Development Expertise

Instant strategic social feedback

Advertising Media

Viewers also liked

Phan tich bop dh28kt03 nhom xuka

h160194

ESEL Ε.Σ.Ε.Λtroll1911

Tugas politik_transaksional_di_lembaga_legislatif

Danny Ardiyansyah

Free pc games

troll1911

Washington upholstery

cascadeupholstery

Esculae brouchureStephen Selvaraj

Bezpeka_v_internete_Molotovnikov 11a 29.04.2014Glad Molotov

Custom upholstery

cascadeupholstery

DroidConIT Wrap-up - Enchant me

Daniela Mogini

Perpus 1 kuisioner perpustakaan keliling baru-1

Danny Ardiyansyah

Bellevue Upholstery

cascadeupholstery

Cry the beloved marketing

Earl Kopeledi

This document provides a summary of a book titled "Cry the Beloved Marketing" by Earl Kopeledi. The book discusses various topics related to marketing such as how emotions drive decision making more than rational factors, the importance of defining an authentic purpose or "why", and the power of storytelling to connect with audiences on an emotional level. It references research showing people first make choices emotionally and then rationalize them. It also discusses Simon Sinek's "Golden Circle" concept of communicating why an organization exists before what it does. Overall, the document advocates for more authentic, purpose-driven and story-based approaches to marketing.

Cadernodeatividades

Isa ...

Viewers also liked (13)

Phan tich bop dh28kt03 nhom xuka

ESEL Ε.Σ.Ε.Λ

Tugas politik_transaksional_di_lembaga_legislatif

Free pc games

Washington upholstery

Esculae brouchure

Bezpeka_v_internete_Molotovnikov 11a 29.04.2014

Custom upholstery

DroidConIT Wrap-up - Enchant me

Perpus 1 kuisioner perpustakaan keliling baru-1

Bellevue Upholstery

Cry the beloved marketing

Cadernodeatividades

Similar to Media Literacy Presentation

Ch 15 advertising notes

Val Bello

1. The chapter discusses the history and key concepts of advertising, including its functions to help sell products, educate consumers, and display opportunities in a free market society. 2. There are various types of advertising targeting different audiences like consumers, businesses, and geographically. Full-service agencies handle the entire advertising process for clients while media help reach audiences across dimensions of reach, frequency, selectivity, and efficiency. 3. Research and evaluating campaigns is important. New forms of advertising are emerging with digital media and viral videos that can spread messages widely at low cost through sharing online.

Presentation1 media planning

Akhil Manu

Block i unit ii -media selection and measuring its effectiveness

Naga Sivaiah

The document discusses various media selection and measurement topics, including: - Factors to consider when selecting media channels such as target audience habits, product characteristics, message goals, and costs. - Metrics for measuring audience reach and effectiveness across different media like circulation, readership, TRP, and RAM. - Guidelines for allocating advertising expenditures over time based on factors like seasons, purchase cycles, and forgetting rates. This includes strategies like continuity, concentration, pulsing and flighting. - Examples are provided to illustrate media planning concepts for different industries and products.

Music Industry- Audiences Lesson 1

hughes82

The document discusses how technology has impacted music audiences and labels. It defines audience types as mass or niche and how they are fragmented. Mass audiences consume mainstream media while niche audiences have unique interests. Major labels target mass audiences for profit through advertising, while indie labels focus on niche audiences. Technology allows labels to market directly to audiences through various methods like print, viral, and cross-media marketing. It has also changed distribution from physical to digital formats, benefiting indie labels' niche audiences but negatively impacting profits for major labels. Both labels still use traditional distribution methods.

Types of media ppt week 2.pptx

ChristianjayrBalcita1

The four main types of media are: 1. Print media - This includes newspapers, magazines, books, flyers etc. Information is printed on paper. 2. Broadcast media - Also known as electronic media or mass media. It uses electronic equipment to transmit audio and video content to a wide audience like radio, television etc. 3. Digital/Online media - Also known as new media. It delivers content through the internet and digital platforms like websites, blogs, social media, emails etc. 4. Outdoor media - It delivers messages to audiences directly when they are outdoors through billboards, posters at bus stops or metro stations to reach a mass audience.

Role of media in advertising pdpl

promisingdesign

The document discusses the role of media in advertising. It defines advertising and its key objectives of creating awareness, encouraging customers, and improving recall. It then explains that advertising media are the channels used to reach customers. Different types of media are described, along with their advantages and disadvantages. The document provides an example campaign by Amit Enterprises that used various media like outdoor displays, print ads, direct mailers, radio spots, and more to effectively promote their projects. It concludes that no single media is best and companies should experiment to find the most cost-effective way to convey their message to customers.

Media & advertising

nirajmalvi3

Media and advertising first arose in ancient Egypt, Greece, and Rome where messages were communicated through wall posters and papyrus. Modern advertising developed in the 1920s with new techniques introduced by tobacco advertising campaigns. The impact of media and advertising on the world includes social media marketing driving brand recognition and sales. Successful social media requires consistent time investment over money. Aggressive political advertisements sometimes reuse past slogans without desired effects. Globally, advertising spending is distributed across television, digital, newspapers, magazines, outdoor, and radio channels. The top media and advertising companies are WPP Group, Omnicom Group, Publicis Groupe, Interpublic Group, and Dentsu.

IMC UNIT 2 advertisement media prof dr kanchan.pptx

Prof. Kanchan Kumari

This document discusses advertising media and media planning. It defines advertising media as channels used to promote brands to potential customers. Examples of offline media include newspaper, TV, radio, and posters, while online media includes social media, email marketing, and video. Media planning is selecting the best channels and timing to deliver messages to the right audience. Factors like reach, frequency and cost are considered to maximize impact. The document provides examples of media planning and scheduling strategies used by companies.

ADVERTISING MANAGEMENT -UNIT 1 BBA III SEM

Mansi Tyagi

GRADE 6 EXHIBITION INFO (ONLY MY GROUP)

Naufal Rakha

The document discusses different types of advertisements. It provides background on the history of advertising, including the first newspaper, radio, and television advertisements. It then discusses major advertising agencies like Lintas and Omnicom. The rest of the document defines and describes various types of advertisements like retail, classified, non-product, public service, outdoor, covert, brand, broadcast, national, international, local, celebrity, infomercial, online, professional, industrial, indoor, mobile, and radio advertisements. It provides examples and explanations for many of these advertisement types.

Media planning and Stretegy

Prakash Joshi

WCC COMM 101 chapters #1 and #2 powerpoint LUTHER

profluther

This document provides an agenda and content for a class on mass communication and media literacy. It discusses key concepts such as the definition of communication, mass communication, culture and how they are interrelated. It also covers topics like media convergence, media piracy, changes in the mass media business model, and trends in mass communication processes. The focus is on helping students understand the role of media in informing and shaping culture and reality, as well as developing media literacy. Study questions are included to facilitate discussion.

Lesson 4 - Media Audiences

CoombeMedia1

Audiences are important for media organizations to make profits through advertising or subscriptions. New technologies have impacted traditional media by giving audiences more options to access media in different ways. Media institutions make money through subscription fees or advertising targeting mass audiences or niche groups. Audiences can be passive, directly accepting media messages, or active in interpreting messages in personally meaningful ways based on their needs and experiences.

Creating a media plan

Arijit Roy

1. Media planning involves selecting the right media vehicles to direct marketing messages to targeted consumer audiences. This includes choosing between types of media like TV, radio, print, and non-traditional outlets. 2. When developing a media plan, factors to consider include the target market, product distribution channels, advertising budget, competitive strategies, desired messaging attributes, and metrics like reach, frequency and continuity of scheduling. 3. An effective media mix and schedule must account for seasonality, opportunities for synergies with other promotional activities, and cost efficiency considerations.

Liar key media concepts intro updated 3

Graveney School

Media Relations for Public Relations Class

Corinne Weisgerber

This document discusses various media relations strategies for organizations. It covers securing positive publicity through establishing relationships with media, differences between publicity and advertising, and tools for PR like press releases, press conferences, and pitch letters. It also provides examples of how organizations like Dove have used publicity campaigns to enhance their reputation through viral videos and unpaid media coverage.

Media planning

brajeshoct20

The document discusses key aspects of media planning such as defining media planning, objectives, strategies and types of media. It outlines 11 major factors that must be considered in media planning including targeting the right audience, budget, competition, nature of messages, reach vs frequency vs continuity, media mix, seasonality, tie-ins with other promotional activities, flexibility, cost efficiencies. Media planning is about selecting the appropriate media vehicles and schedules to effectively deliver marketing messages to the target audience.

FYBBA Lect-1.pptx

JenJenMota

Advertising is a paid form of communication intended to inform or influence people. It involves messages promoted through various mediums like print, broadcast, outdoor, and digital advertising. The objectives of advertising are to inform, persuade, and remind customers in order to build brands, increase sales, create demand, and expand the customer base. Advertising is important as it provides awareness and convenience to customers while helping businesses build brand image, differentiate products, and boost goodwill. While advertising can help with brand building and launching new products, it also increases business costs and sometimes confuses or misleads customers.

Advertising

Arsalan Ahmed

The document presents information on advertising from Arsalan Ahmed. It discusses the 5 Ms of advertising: mission, money, message, media, and measurement. It defines advertising and explains the major advertising decisions, including setting objectives, budget, strategy, and evaluating campaigns. Objectives can be informative, persuasive, comparative, or reminder. Budget factors include product lifecycle, market share, competition, and differentiation. Developing strategy involves creating messages and selecting media based on reach, frequency, and impact. Media types include newspapers, television, radio, magazines, internet, and mobile. Campaigns are evaluated on message communication and market coverage.

Advertising Lec 17.pptx

SaqibChattha1

Presentations, Documents, Infographics, and more Advertising Lec 17.pptx Optimizing slideshow... Title* Advertising Lec 17.pptx *Required Description* *Required 0/3000 Category* Education *Required Tags Add up to 20 keywords to increase discoverability by 30% Show Advanced Settings Discoverability Score Your score increases as you pick a category, fill out a long description and add more tags. Delete Publish About Support Terms Privacy Copyright Cookie Preferences Do not sell or share my personal information © 2023 SlideShare from Scribd

Recently uploaded

Stack Memory Organization of 8086 Microprocessor

JomonJoseph58

Gender and Mental Health - Counselling and Family Therapy Applications and In...

PsychoTech Services

Pharmaceutics Pharmaceuticals best of brub

danielkiash986

CIS 4200-02 Group 1 Final Project Report (1).pdf

blueshagoo1

BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx

RidwanHassanYusuf

Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx

siemaillard

A Visual Guide to 1 Samuel | A Tale of Two Hearts

Steve Thomason

MDP on air pollution of class 8 year 2024-2025

khuleseema60

Bonku-Babus-Friend by Sathyajith Ray (9)

nitinpv4ai

Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"

National Information Standards Organization (NISO)

Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...

ImMuslim

Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...

EduSkills OECD

REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf

giancarloi8888

Juneteenth Freedom Day 2024 David Douglas School District

David Douglas School District

مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf

سمير بسيوني

Benner "Expanding Pathways to Publishing Careers"

National Information Standards Organization (NISO)

Electric Fetus - Record Store Scavenger Hunt

RamseyBerglund

Chapter wise All Notes of First year Basic Civil Engineering.pptx

Denish Jangid

Chapter wise All Notes of First year Basic Civil Engineering Syllabus Chapter-1 Introduction to objective, scope and outcome the subject Chapter 2 Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country. Chapter 3 Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements. Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station. Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps. Chapter 4 Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation Chapter 5 Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures. Chapter 6 Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems. Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect Text Books: 1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers. 2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers. 3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House. 4. BCP, Surveying volume 1

Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx

EduSkills OECD

How to Predict Vendor Bill Product in Odoo 17

Celine George

Recently uploaded (20)

Stack Memory Organization of 8086 Microprocessor

Gender and Mental Health - Counselling and Family Therapy Applications and In...

Pharmaceutics Pharmaceuticals best of brub

CIS 4200-02 Group 1 Final Project Report (1).pdf

BIOLOGY NATIONAL EXAMINATION COUNCIL (NECO) 2024 PRACTICAL MANUAL.pptx

Présentationvvvvvvvvvvvvvvvvvvvvvvvvvvvv2.pptx

A Visual Guide to 1 Samuel | A Tale of Two Hearts

MDP on air pollution of class 8 year 2024-2025

Bonku-Babus-Friend by Sathyajith Ray (9)

Jemison, MacLaughlin, and Majumder "Broadening Pathways for Editors and Authors"

Geography as a Discipline Chapter 1 __ Class 11 Geography NCERT _ Class Notes...

Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...

REASIGNACION 2024 UGEL CHUPACA 2024 UGEL CHUPACA.pdf

Juneteenth Freedom Day 2024 David Douglas School District

مصحف القراءات العشر أعد أحرف الخلاف سمير بسيوني.pdf

Benner "Expanding Pathways to Publishing Careers"

Electric Fetus - Record Store Scavenger Hunt

Chapter wise All Notes of First year Basic Civil Engineering.pptx

Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptx

How to Predict Vendor Bill Product in Odoo 17

Media Literacy Presentation

2. Television Radio Smart Phone Internet Magazines

3.  Examining messages that inform, entertain, or advertise  Creating different forms of media  Contributing to society through the use of media

7.  The average American spends at least 10 hours a day using media  290 million own at least one TV  234 million own a cell phone  211 million are online  116 million surf the mobile web

8. • The average person will see approximately 150 advertisements in 24 hours from all media involved [Radio, TV, News Papers, Billboards] • Examine Commercials – Who’s the target audience? – How does it get the viewer’s attention? – What do they want the viewer to do?

10.

11.

12.

13.

14. • Similar to a television commercial – Define target audience – Get the viewers attention – Call to Action

15.

16.

17.

18.

19. • How much time do you usually spend on social media? • What can you do on social media? • What shouldn’t you do on social media?

20.

21.

22. • Decide who the target audience is. • Decide what you want the audience to do in response to your PSA • Choose the approach that can best reach your audience • Balance words and images

23.

24. Tragedy

Editor's Notes

Today there’s more than just print media. Messages are now presented in several forms of mass media: television, internet, magazines, and smartphones. Why do you think it’s called a smartphone?
Now for the topic of today, we will be talking about media literacy. What is literacy? What would media literacy be? Here’s what media literacy means…
Why is media literacy important? Media helps us make sense of the world we live in. It tells us what is cool, what to buy, and what information is important. So if you added it up, how many hours do you watch television?
Here are products that influence our lives.. What does this slide sell? How does it make you feel? We live in a commercial world. Everywhere we look there’s a logo. On the street, in media and even on the clothes we wear. So lets look at these logos. What do they sell? How does it make you feel when you look at the logo?
Why do you think you could recognize the logos on the previous page, but not this page? Do you see those logos more on TV? Due to exposure, marketing and big money? Do you know how much it costs to have your commercial air during the superbowl?
So lets examine what makes a commercial successful
Read through the voiceover and look at the images. Okay in looking at the images. Do you think they were appropriate for what he was saying?
Okay guys we’re going to switch gears for a moment. So we already talked about print media and television… What other type of media do we often use? What do you think this number represents? This number represents the amount of websites available on the World Wide Web. That’s a lot of information at your fingertips. Is the information on the web all true?
Who here has a Facebook account? How much time do you usually spend on Facebook? What can you do on Facebook? What shouldn’t you do on Facebook? There’s also a responsibility when posting information, especially on the web.
Now we’re going to look at a PSA called “The Internet is a Good Thing” Let me show you what their storyboard looks like.
Just bring up the music
In addition to commercials, it is also important to understand how stories are presented on the local news. Who watches Hawaii News Now? What kinds of stories do you usually see about your community?
So if you can’t share a message or story on the television news or local newspaper…then where can you go?
Public access television is an important resource because it will air any message that you feel is important. And each an everyone of you can make a difference in your community by sharing a message on access. Who provides public access television on Oahu?

Media Literacy Presentation

Recommended

Recommended

More Related Content

What's hot

What's hot (16)

Viewers also liked

Viewers also liked (13)

Similar to Media Literacy Presentation

Similar to Media Literacy Presentation (20)

Recently uploaded

Recently uploaded (20)

Media Literacy Presentation

Editor's Notes