Advertising Media
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This document defines and describes different types of advertising media. It discusses printed media like newspapers and magazines, electronic media such as radio, television and the internet, and outdoor media including billboards, displays, and transit advertising. It also covers alternative media like air advertising and in-store displays in shopping centers. Key factors that influence the selection of advertising media are described, such as company objectives, costs, budget, target audience, product nature, and past experience.
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ASCI: Advertising Standard Council of India
The Advertising Standards Council of India (ASCI), established in 1985, is committed to the cause of Self-Regulation in Advertising, ensuring the protection of the interests of consumers. ASCI was formed with the support of all four sectors connected with Advertising- Advertisers, Advertising Agencies, Media (including Broadcasters and the Press) and others like PR Agencies and Market Research Companies.
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The document discusses different types of advertising appeals that are used to influence consumer purchasing decisions. It identifies 18 different appeals including emotional appeals like fear and humor appeals, rational appeals that focus on product features, and social appeals that play on desires for status or acceptance. The appeals are designed to create a positive image of products and make consumers feel purchasing them will fulfill psychological or social needs. Examples of how different appeals could be implemented in advertisements are provided.
Advertising media
Advertising media refers to the various channels through which advertising messages can be communicated, such as television, radio, newspapers, magazines, outdoor displays, and the internet. The document discusses the definition of advertising media and provides examples of different types of media like broadcast media, print media, and outdoor/transit media. It also covers topics like advantages and disadvantages of different media types like radio, television, newspapers, and magazines.
Advertising ppt
1) The document discusses various methods for measuring the effectiveness of advertising, including pre-testing ads through techniques like order of merit tests and post-testing through awareness measurements.
2) It notes that measuring effectiveness is important to justify budgets, determine if campaigns should continue, and identify areas for modification, but challenges include the costs of measurement and disagreements over appropriate tests.
3) Tips for effective advertising include using more color, running longer campaigns at higher frequencies, prominently displaying brands, and setting specific, measurable objectives.
Advertising agency, role and types
An advertising agency is a service business that creates, plans, and handles advertising campaigns for clients. Its roles include conducting research on products, target consumers, and companies; creating appealing ads; planning media placement; gathering feedback; and managing billing. Large full-service agencies handle all aspects of advertising, while smaller specialized agencies focus only on creative functions like copywriting. In-house agencies work solely for one advertiser.
Recommended
ASCI: Advertising Standard Council of India
The Advertising Standards Council of India (ASCI), established in 1985, is committed to the cause of Self-Regulation in Advertising, ensuring the protection of the interests of consumers. ASCI was formed with the support of all four sectors connected with Advertising- Advertisers, Advertising Agencies, Media (including Broadcasters and the Press) and others like PR Agencies and Market Research Companies.
Promotional Mix
The document discusses promotional strategies for sports marketing. It defines different types of promotion, including product promotion to sell specific products and institutional promotion to improve a company's image. It explains that the goal of sports promotion is to generate sales and attract targeted audiences. An effective promotional mix balances different elements like advertising, personal selling, public relations, and direct marketing based on factors like a company's budget, distribution channels, competition, and available salesforce. The case study then provides examples of how Richmond International Raceway uses various promotional tactics in their marketing mix like television, radio, print, digital, and direct mail to targeted demographics in their region.
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Advertising appeals
The document discusses different types of advertising appeals that are used to influence consumer purchasing decisions. It identifies 18 different appeals including emotional appeals like fear and humor appeals, rational appeals that focus on product features, and social appeals that play on desires for status or acceptance. The appeals are designed to create a positive image of products and make consumers feel purchasing them will fulfill psychological or social needs. Examples of how different appeals could be implemented in advertisements are provided.
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Advertising media refers to the various channels through which advertising messages can be communicated, such as television, radio, newspapers, magazines, outdoor displays, and the internet. The document discusses the definition of advertising media and provides examples of different types of media like broadcast media, print media, and outdoor/transit media. It also covers topics like advantages and disadvantages of different media types like radio, television, newspapers, and magazines.
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1) The document discusses various methods for measuring the effectiveness of advertising, including pre-testing ads through techniques like order of merit tests and post-testing through awareness measurements.
2) It notes that measuring effectiveness is important to justify budgets, determine if campaigns should continue, and identify areas for modification, but challenges include the costs of measurement and disagreements over appropriate tests.
3) Tips for effective advertising include using more color, running longer campaigns at higher frequencies, prominently displaying brands, and setting specific, measurable objectives.
Advertising agency, role and types
An advertising agency is a service business that creates, plans, and handles advertising campaigns for clients. Its roles include conducting research on products, target consumers, and companies; creating appealing ads; planning media placement; gathering feedback; and managing billing. Large full-service agencies handle all aspects of advertising, while smaller specialized agencies focus only on creative functions like copywriting. In-house agencies work solely for one advertiser.
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This document provides an overview of promotion mix strategies. It defines promotion as communicating with customers to inform them about a product and persuade them to purchase it. The document then discusses various promotion techniques including advertising, sales promotion, personal selling, publicity, direct marketing, and public relations. It provides details on each technique, such as the objectives and examples. The factors that influence a company's promotion mix are also reviewed.
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The document discusses various advertising media used by businesses to communicate with customers. It identifies the main types of media as newspapers, magazines, direct mail, radio, television, outdoor media, and the internet. Each media has its own advantages - newspapers provide timely local coverage at low cost per reader, while television allows visual and audio advertising but is more expensive. The conclusion states that no single media is best for all companies or products, as the effectiveness depends on the type of business and product being advertised.
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This document discusses different types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, product, classified, and corporate advertising. It also discusses the objectives of advertising like increasing sales and brand awareness. Additionally, it covers advertising techniques and models like the AIDA model. The document concludes by emphasizing the importance of creativity in advertising.
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1) The traditional commission system pays agencies 15% of media spending but is becoming less common.
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3) Cost-plus agreements base fees on costs plus an agreed profit margin, used when media spending is low but agency work is high such as for new products.
4) Incentive-based models tie compensation to predetermined goals like sales targets or creative work quality.
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Social Functions,Psychological Functions,Economic Functions.INFORMING
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ADDING VALUE
Distinguish from the competitors
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Encourage loyalty
Reduce cost
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Previewing New Trends Previews, Create Demand,PRICING
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This document discusses different types of advertising appeals that are used to influence consumer purchasing decisions. It describes rational appeals that focus on a product's practical benefits. Emotional appeals evoke feelings like fear, humor, pride and joy. Moral appeals reference social causes. Other appeals mentioned include reminder, teaser, musical, transformational, comparison, direct, indirect, social, bandwagon, and statistics appeals. The document provides examples for most appeal types.
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An advertising agency is a business that creates, plans and handles advertising campaigns for clients. There are three main types of agencies: in-house agencies located within companies; full-service agencies that offer a range of marketing services; and specialized agencies focused on specific services like creative work, media buying, or interactive marketing. Well-known Indian ad agencies include Ogilvy & Mather, JWT, Mudra Communication, FCB Ulka, and Grey Worldwide.
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This document provides an introduction to advertising. It defines advertising as paid communication through mass media to connect an identified sponsor with a target audience. The five basic components of advertising are that it is paid, identifies a sponsor, tries to persuade, reaches a large audience, and is conveyed through mass media. Advertising has the functions of informing, persuading, and reminding audiences while building brand awareness, creating images, and providing incentives. The document traces the history of advertising from ancient times to modern radio and television and outlines key concepts like strategy, creative ideas, execution, and use of media channels. It also discusses the roles of advertising in marketing, communication, the economy, and society.
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The document discusses various aspects of advertising and sales promotion strategies, including:
- The different types of marketing communications and their pros and cons, such as advertising, personal selling, publicity, and sales promotions.
- Key considerations in developing an advertising strategy such as identifying the target market, setting objectives, determining budget, selecting media, creating messages, and evaluating effectiveness.
- Factors to consider when implementing a sales promotion strategy, including incentives aimed at consumers versus retailers and the trade channel.
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Advertising is a paid form of non-personal promotion to introduce or promote a product, service or idea. The purpose is to convince potential customers to purchase or use what is being advertised. Advertising decisions involve setting objectives, budgets, messages and evaluating effectiveness. Objectives can be informative, persuasive, for reminder or reinforcement. Budgets are set through top-down or bottom-up approaches. Messages are created and media is selected to reach the target audience. Effectiveness is measured through communication effects and sales effects.
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This document outlines an examination for a course on advertising and sales promotion. It includes 4 sections with multiple choice and essay questions. Section A asks students to define key advertising concepts in short answer questions. Section B requires longer answers on advertising objectives, factors in effective media selection, and the functions of advertising agencies. Section C involves analyzing challenges for setting an advertising budget and different sales promotion methods. Section D is a compulsory question asking students to recommend principal and supplementary advertising media for refrigerators, TVs, and soap with reasons.
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The document provides a history of advertising in India from pre-independence to modern times. It discusses key developments such as the establishment of early advertising agencies in the 1920s-1940s, the growth of the industry in the post-independence era under Nehru, and the expansion of advertising through new media like television and the internet in recent decades. It also outlines the basic components, key players, types, and functions of advertising, as well as what makes an advertisement effective.
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The document discusses different types of media used for advertising and marketing communications. It categorizes media as mass media, niche media, addressable media, and interactive media. It then provides descriptions and examples of various print media like newspapers and magazines. It also discusses broadcast media like television and radio, as well as out-of-home media, internet advertising, and direct mail. It covers pros and cons of different media types and concludes with consumer attitudes and expectations regarding media and packaging.
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This document discusses different types of advertising media. It defines advertising media as messages communicated through various channels like online banners, radio spots, billboards or print ads. It then categorizes media types as broadcast (radio, TV), print (newspapers, magazines), outdoor/transit (billboards, buses) and specialty/direct mail. For each media type, examples are given of common formats and how advertisements are delivered through that particular channel to reach audiences. Advantages and disadvantages of advertising are also summarized.
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This document provides an overview of promotion mix strategies. It defines promotion as communicating with customers to inform them about a product and persuade them to purchase it. The document then discusses various promotion techniques including advertising, sales promotion, personal selling, publicity, direct marketing, and public relations. It provides details on each technique, such as the objectives and examples. The factors that influence a company's promotion mix are also reviewed.
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The document discusses various advertising media used by businesses to communicate with customers. It identifies the main types of media as newspapers, magazines, direct mail, radio, television, outdoor media, and the internet. Each media has its own advantages - newspapers provide timely local coverage at low cost per reader, while television allows visual and audio advertising but is more expensive. The conclusion states that no single media is best for all companies or products, as the effectiveness depends on the type of business and product being advertised.
Advertising as a Means of Communication
This document discusses different types of advertising such as print, outdoor, broadcast, covert, surrogate, public service, product, classified, and corporate advertising. It also discusses the objectives of advertising like increasing sales and brand awareness. Additionally, it covers advertising techniques and models like the AIDA model. The document concludes by emphasizing the importance of creativity in advertising.
Ad agencies - Method of compensation
Advertising agencies can be compensated in several ways:
1) The traditional commission system pays agencies 15% of media spending but is becoming less common.
2) Fee arrangements involve agencies and clients negotiating a flat fee for all work.
3) Cost-plus agreements base fees on costs plus an agreed profit margin, used when media spending is low but agency work is high such as for new products.
4) Incentive-based models tie compensation to predetermined goals like sales targets or creative work quality.
Advertising: Nature, Scope & Types
Understanding the purpose of Advertising and it's various types is crucial for getting an insight into the Ad-World !
ethical and legal aspects of advertising
This document discusses the ethical and legal aspects of advertising. It begins by defining advertising and listing the various media used for advertising. It then outlines the key players in the advertising process - advertisers, agencies, media, suppliers, and consumers. It identifies three main ethical principles of advertising: truthfulness, dignity of the human person, and social responsibility. Under each principle, it provides more details on how advertisers should aim to operate ethically. The document also covers some common ethical issues in advertising like puffery, stereotyping, stealth advertising, advertising to children, gratuitous content, and negative content. It concludes by noting some key legal issues for advertisers around following government rules and not misleading consumers.
Marketing communications
This document provides an overview of key concepts in marketing communications (MarCom). It defines MarCom and discusses the basic instruments. It introduces communication theory and the elements of the communication process. It also explains integrated marketing communications (IMC) theory and highlights the importance of segmentation, targeting, and positioning. Principles of effective MarCom such as identifying the target audience, choosing communication channels, designing the message, and measuring results are also summarized. The document discusses how the MarCom mix links to the marketing mix and can be influenced by factors such as the product, life cycle stage, and competitors.
Functions of advertising and Objectives of advertising
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
Advertising appeal
This document discusses different types of advertising appeals that are used to influence consumer purchasing decisions. It describes rational appeals that focus on a product's practical benefits. Emotional appeals evoke feelings like fear, humor, pride and joy. Moral appeals reference social causes. Other appeals mentioned include reminder, teaser, musical, transformational, comparison, direct, indirect, social, bandwagon, and statistics appeals. The document provides examples for most appeal types.
Advertising budget
This document discusses advertising budgets, including how they are set and the factors that influence them. An advertising budget shows the total amount to be spent on advertising and how it will be allocated. It helps meet advertising objectives and is prepared for a specific future time period. Budgets can be set using the affordable method, percentage of sales method, competitive parity method, or objective and task method. The objective and task method is considered the most logical as it focuses on the advertising tasks needed to achieve objectives based on market research. The advertising budgeting process involves setting objectives, determining tasks, preparing the budget, approval, allocation, and monitoring. Factors influencing budgets include advertising tasks, product lifecycle stage, market share, competition, frequency,
Types of advertising agency
An advertising agency is a business that creates, plans and handles advertising campaigns for clients. There are three main types of agencies: in-house agencies located within companies; full-service agencies that offer a range of marketing services; and specialized agencies focused on specific services like creative work, media buying, or interactive marketing. Well-known Indian ad agencies include Ogilvy & Mather, JWT, Mudra Communication, FCB Ulka, and Grey Worldwide.
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The document discusses the key aspects of the media planning process. It begins by defining media planning as a series of decisions to deliver promotional messages to prospective customers through various media options. It then outlines the basic components of a media plan, including objectives, strategies, media choices, and scheduling. The document also describes the steps in media planning such as collecting market information, setting objectives, developing strategies, selecting media classes and vehicles, and evaluating outcomes. Additionally, it covers factors that influence planning like budgets, markets, and competition, as well as terminology used in media planning.
Corporate Advertising
Corporate advertising focuses on promoting an organization's name, image, and reputation rather than specific products. The goals are to create awareness of the company, give it a recognizable identity, and project a positive image to both internal and external audiences. There are different types of corporate ads, including those that encourage trust in the company like a product ad would, establish the company's reputation through social causes, convey information while promoting the organization, and build favorable customer attitudes toward the company to gain patronage.
Introduction to advertising
This document provides an introduction to advertising. It defines advertising as paid communication through mass media to connect an identified sponsor with a target audience. The five basic components of advertising are that it is paid, identifies a sponsor, tries to persuade, reaches a large audience, and is conveyed through mass media. Advertising has the functions of informing, persuading, and reminding audiences while building brand awareness, creating images, and providing incentives. The document traces the history of advertising from ancient times to modern radio and television and outlines key concepts like strategy, creative ideas, execution, and use of media channels. It also discusses the roles of advertising in marketing, communication, the economy, and society.
Advertising And Promotion
The document discusses various aspects of advertising and sales promotion strategies, including:
- The different types of marketing communications and their pros and cons, such as advertising, personal selling, publicity, and sales promotions.
- Key considerations in developing an advertising strategy such as identifying the target market, setting objectives, determining budget, selecting media, creating messages, and evaluating effectiveness.
- Factors to consider when implementing a sales promotion strategy, including incentives aimed at consumers versus retailers and the trade channel.
Advertising ppt
Advertising is a paid form of non-personal promotion to introduce or promote a product, service or idea. The purpose is to convince potential customers to purchase or use what is being advertised. Advertising decisions involve setting objectives, budgets, messages and evaluating effectiveness. Objectives can be informative, persuasive, for reminder or reinforcement. Budgets are set through top-down or bottom-up approaches. Messages are created and media is selected to reach the target audience. Effectiveness is measured through communication effects and sales effects.
Advertising and sales promotion question paper
This document outlines an examination for a course on advertising and sales promotion. It includes 4 sections with multiple choice and essay questions. Section A asks students to define key advertising concepts in short answer questions. Section B requires longer answers on advertising objectives, factors in effective media selection, and the functions of advertising agencies. Section C involves analyzing challenges for setting an advertising budget and different sales promotion methods. Section D is a compulsory question asking students to recommend principal and supplementary advertising media for refrigerators, TVs, and soap with reasons.
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The document discusses advertising creativity and the creative process in advertising. It defines advertising creativity as the ability to generate unique ideas that solve communication problems. Some determinants of creativity are originality, flexibility, elaboration, synthesis, and artistic value. The creative process generally involves gathering information, incubation of ideas, insight or solution, and refinement. Two models of the creative process are outlined involving research, wrestling with ideas, subconscious incubation, idea birth, and shaping ideas. An effective advertising campaign is coordinated across different media around a central theme over time. The creative brief guides the campaign with objectives, target audience, selling ideas, and strategy. Developing a unique selling proposition or brand image are important in the search for a major selling idea
Advertisement
The document provides a history of advertising in India from pre-independence to modern times. It discusses key developments such as the establishment of early advertising agencies in the 1920s-1940s, the growth of the industry in the post-independence era under Nehru, and the expansion of advertising through new media like television and the internet in recent decades. It also outlines the basic components, key players, types, and functions of advertising, as well as what makes an advertisement effective.
Advertising agency
An advertising agency is an independent business that creates and handles advertising campaigns for clients. It provides services like research, planning, creative work, media selection, and more. Key departments include account services, creative teams, media planners, production, and researchers. Account services manage client relationships while creative teams develop concepts and ads. Media planners choose appropriate media placements and negotiate deals. Production oversees ad creation. Researchers assess markets and test ideas. Agencies can be full-service and provide all advertising functions, creative boutiques focusing on design, specialized in specific areas, or in-house serving one company.
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This document provides an overview of advertising. It discusses how advertising is a form of marketing communication used to promote products, services, or ideas. Advertisers pay to deliver sponsored messages through various media channels including newspapers, magazines, television, radio, websites, and more. The document then gives a brief history of advertising in media like radio and television and how advertising has evolved with new technologies and targeting capabilities. It also categorizes and classifies different types of advertising.
Redbellmedias.pptx
Outdoor advertising involves promoting goods, services, or messages to a large audience in various outdoor locations. It employs a wide variety of physical and digital mediums like billboards, transit ads, street furniture ads, airport ads, digital screens, and shopping mall ads. The advantages of outdoor advertising include high visibility in busy areas, enhancing brand awareness, allowing local targeting of demographics and regions, and providing 24/7 exposure. Outdoor advertising agencies help businesses leverage these benefits as part of a comprehensive marketing strategy.
PROMOTION
This document provides an overview of promotion as the fourth element of the marketing mix. It defines advertising and discusses common advertising objectives like building awareness, informing, and persuading consumers. It also covers brand awareness and the steps involved in advertising campaigns. The rest of the document details traditional media like radio, print, television, and alternative media for advertising like cinema, billboards, websites, and social media. It concludes by discussing other promotional techniques like promotions, personal selling, publicity, and public relations.
Advertisement marketing project grade 12
This document discusses different types of advertising appeals and media used for advertising. It describes various internal media like television, radio, newspaper, magazine and internet advertising. It also discusses external media such as billboard, mobile, poster and window display advertising. Finally, it outlines different types of advertising appeals including romance appeal, fear appeal, humour appeal, statistics appeal, celebrity appeal, music appeal, bandwagon appeal and rational appeal.
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Emerging trends in outdoor advertising in lagos state
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Indoor advertising concept NAMO - Arunesh Chand Mankotia
Indoor advertising concept NAMO - Arunesh Chand Mankotia
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New Marketing Strategies
This document discusses new marketing strategies and lessons learned from previous strategies. It covers topics like marketing versus promotion, product lessons, promotion lessons, and new strategies. For products, it emphasizes short memorable names, eco-design, attention to colors, and respecting cultural differences. Promotion lessons include understanding local culture, living standards, using humor carefully, attracting attention, focusing on togetherness after COVID, and listening to consumers. New strategies involve virtual shopping, creative video content, interactive content like games and puzzles, influencer marketing, and promoting positive messages. The conclusion is that the reader is now prepared for 2021 marketing strategies after reviewing these lessons.
Lecture 6 Exchange rate
1. The document discusses currency exchange and foreign exchange markets. It notes there are over 180 currencies globally and different countries use different currencies.
2. For international trade and investment, there is a need for currency exchange since payments often need to be made in the home currency of the transacting parties. This gives rise to foreign exchange markets.
3. The largest foreign exchange markets involve the US dollar, euro, Japanese yen, and British pound. Demand for currencies comes from importers/exporters, tourists, foreign investors, while supply comes from the counterparties conducting these same activities but in reverse.
Lecture 9 Promotion of products and services
Here are some creative Sales promotion and Direct marketing ideas for the upcoming New Year holidays from Tinex:
Sales promotion tools:
- Coupon mailers for 20% off any purchase
- "Buy 2 gifts, get 1 free" promotion
- Gift wrapping station in stores with complimentary gift bags and ribbons
- Online contest to win a premium gift basket
Direct marketing tools:
- Targeted email campaign with personalized gift recommendations
- Interactive website banner ads with clickable gift guides
- SMS gift alerts for subscribers with time-sensitive deals
- Pop-up gift shop kiosks in high foot traffic areas
- Gift catalog mailers with order form and shipping details
Lecture 6 Scales and Measurements
The document discusses the process of marketing research and various measurement scales. It begins by outlining the 8 steps in the process of marketing research: 1) problem definition, 2) planning the research, 3) collection of data sources, 4) collection of data methods, 5) collection of data forms, 6) samples, 7) data analysis, and 8) report preparation. It then discusses different measurement scales including nominal, ordinal, interval, and ratio scales. Examples are provided to illustrate when each scale would be used. The document also covers comparative scales like paired comparison and rank order, as well as non-comparative scales like Likert and semantic differential.
Lecture 7 New Product Development and Product Life Cycle strategies
The document discusses new product development and product life cycle strategies. It outlines the 8 steps of the new product development process: idea generation, idea screening, concept development and testing, marketing strategy development, business analysis, commercialization, test marketing, and product development. It also describes the 4 phases of the product life cycle: introduction, growth, maturity, and decline. For each phase it provides an overview of key factors like sales, costs, profits, competition levels, and marketing approaches.
Lecture 5 Marketing research -Questionnaire
Here is a draft questionnaire about chocolates:
Open questions:
1. What is your favorite type of chocolate (e.g. milk, dark, white) and why?
Closed questions:
2. How often do you eat chocolate?
a) Daily
b) Weekly
c) Monthly
d) Rarely
3. When do you typically eat chocolate?
a) As a snack
b) After meals
c) Holidays/special occasions
d) Other
"Do not use" questions:
4. Do you like chocolate or not? (Two questions in one)
5. On a scale of 1 to 10, how embarrassed would you feel being
Lecture 6 Product, Product lines and Product mix
This document discusses different types of marketer decisions including individual product, product line, and product mix decisions. It defines these terms and provides examples. Individual product decisions include defining product attributes like quality, features, style, branding, packaging, labeling, and support services. A product line is a group of related products sold through similar channels. Product mix refers to all product lines and items a company offers and has dimensions of width, length, depth, and consistency. The document provides exercises for readers to calculate these dimensions for example product mixes.
Lecture 4 Marketing research -cont
The document outlines the process of marketing research and focuses on the collection of data sources and methods. It discusses secondary and primary data sources, and qualitative and quantitative data collection methods like surveys, observation, interviews, and focus groups. Specifically, it provides details on different types of surveys, advantages and disadvantages of various data collection techniques, and examples of collecting both qualitative and quantitative data.
Lecture 5 Transnational corporations
1. Transnational corporations (TNCs) are large companies that operate in multiple countries and exert significant economic and political influence globally. They expand operations abroad through subsidiaries or acquisitions.
2. TNCs have both advantages like creating jobs and investments in other countries, and disadvantages such as exploiting natural resources, creating income inequality, and manipulating laws to cut costs and transfer profits out of host countries.
3. One method TNCs use to keep developing countries subordinate is transfer pricing, where they underprice exports and overprice imports to illegally repatriate profits to home countries. They also shape local consumer needs to their interests and sell technology with restrictions.
Lecture 5 Product as the first element of the Marketing mix
This document defines and classifies different types of products. It discusses that a product can be anything offered to satisfy a want or need, including physical goods, services, organizations, persons, places, and ideas. Products exist on a continuum from purely tangible goods to purely intangible services. Effective products provide a core benefit along with actual product features and augmented services. Consumer products are classified based on how and when they are purchased, while industrial products are defined by their end use. Organizations, persons, places, and ideas can also be considered products through marketing activities.
Lecture 4 Trade blocs
This document discusses trade blocs, including their definition, objectives, advantages, disadvantages, and types. It provides examples of major trade blocs such as NAFTA, the EU, ASEAN, SAARC, MERCOSUR, CACM, and ALADI. NAFTA has been replaced by USMCA, and the EU continues expanding to new member countries while also dealing with Brexit. Trade blocs aim to reduce trade barriers between members and impose barriers on non-members to encourage regional economic integration and development.
Lecture 4 Segmentation, Targeting and Positioning
Here are two examples for each type of market targeting:
Undifferentiated Marketing:
1. A large automaker that produces vehicles aimed at the entire market without customizing for specific segments.
2. A major food brand like Coca-Cola that sells its products universally across different demographic and geographic segments.
Differentiated Marketing:
1. A clothing retailer like Gap that offers different styles targeted at specific age groups and genders like kids, men, women.
2. A telecom company that provides customized plans for consumers, businesses and seniors with different features and prices.
Concentrated Marketing:
1. A luxury automaker like BMW that focuses exclusively on the high-income segment.
Lecture 3 Defining marketing and Marketing process 3
The marketing process involves 5 phases: 1) Understanding customer needs, 2) Designing a customer-driven strategy, 3) Creating an integrated marketing program, 4) Building profitable customer relationships, and 5) Capturing value from customers through sales, profits, and long-term relationships. The last phase focuses on increasing customer loyalty, retention, market share, and customer lifetime value to build customer equity. Companies classify customers into groups like "butterflies," "strangers," "true friends," and "barnacles" based on their profitability and loyalty to determine the appropriate relationship and marketing strategy for each group.
Lecture 3 Trade liberalization
The document discusses trade liberalization efforts from the Great Depression era to the present. It describes how the Smoot-Hawley Tariff Act exacerbated the Great Depression by sparking a trade war. In response, the Reciprocal Trade Agreement Act of 1934 started negotiating bilateral trade deals. After World War 2, the General Agreement on Tariffs and Trade was signed in 1947 to liberalize global trade, resulting in several negotiation rounds cutting tariffs. The World Trade Organization was established in 1995 as a permanent institution to oversee international trade, including dispute settlement. Criticisms of the WTO include undermining sovereignty and environmental/inequality concerns.
Lecture 3 Marketing research process -Research Design
Here are two examples of each type of research design:
Exploratory research:
1) A clothing company wants to launch a new line of athletic wear for seniors. They conduct informal interviews with seniors to explore their needs and preferences for this type of clothing.
2) A restaurant is considering opening a new location in a suburban area. They do some exploratory research by talking to residents of that community to learn more about their dining preferences and gather ideas about what type of restaurant might attract customers.
Descriptive research:
1) A hotel surveys its guests to describe their demographic characteristics, how often they stay at the hotel, what amenities are important to them, and their satisfaction levels.
2) A grocery store
Lecture 2 Restrictions on International Trade
This document provides an introduction to protectionism and trade barriers. It discusses reasons why governments impose restrictions on international trade, such as protecting domestic jobs and industries. It also outlines different types of trade barriers, including tariffs, quotas, voluntary export restraints, and non-tariff barriers. Tariffs are taxes on imported goods, while quotas directly restrict the quantity of imports. The document presents diagrams to illustrate the effects of tariffs and quotas on various groups. It provides examples of calculating tariff revenue and defines key terms related to protectionism and restricting trade.
Lecture 1 International Economics defined
This document discusses the importance of international economics. It provides three indicators that demonstrate the growth of international trade over the past 50 years: 1) exponential growth in world exports from 1948-2008; 2) the increasing share of world exports as a percentage of global GDP from 1970-2008; and 3) the growth of foreign direct investment (FDI) as a percentage of world GDP from 1980-2007. The document then outlines some key concepts in international economics like international trade, comparative advantage, and factors that drive international trade such as differences in technology, resources, demand, and economies of scale. It also lists some advantages and disadvantages of international trade.
Lecture 2 Defining Marketing and Marketing process 2
The document discusses the marketing process and various marketing concepts. It describes a 5-phase marketing process: 1) understand customer needs, 2) design a customer-driven strategy, 3) construct an integrated marketing program, 4) build profitable customer relationships, and 5) capture value from customers. It also explains key concepts like the marketing mix, customer relationship marketing, partner relationship marketing, different orientations like production, product, selling, and societal marketing concepts.
For societal marketing, an example would be a company that considers social and environmental impacts of its products in addition to profits and customer satisfaction. For frenemies, an example is when competitors cooperate on standardization or research
Lecture 1 Defining Marketing and the Marketing Process
Here are two products for each level of Maslow's hierarchy of needs:
Physiological:
Food, water
Shelter, clothing
Safety:
Home security system, insurance
Health insurance, car insurance
Love/Belonging:
Social media, dating apps
Family activities, friends
Esteem:
Luxury brands, status symbols
Education, achievements
Self-Actualization:
Travel, hobbies
Self-help, personal growth
Lecture 2 Process of Marketing research with notes - First step
The document outlines the 8 steps in the process of marketing research: 1) problem definition, 2) planning the research, 3) collection of data sources, 4) collection of data methods, 5) collection of data forms, 6) samples, 7) data analysis, and 8) report preparation. It focuses on step 1 of problem definition, explaining that properly defining the problem is key to finding the right solution. It discusses determining the problem by talking to managers, experts, reviewing secondary data, and consumers. The roles of managers and market researchers in problem identification are also contrasted.
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一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
TMU毕业证假文凭【微信95270640】（多伦多都会大学毕业证成绩单本科学历）Q微信95270640(补办TMU学位文凭证书)多伦多都会大学留信网学历认证怎么办理多伦多都会大学毕业证成绩单精仿本科学位证书硕士文凭证书认证Seneca College diplomaoffer,Transcript办理硕士学位证书造假多伦多都会大学假文凭学位证书制作TMU本科毕业证书硕士学位证书精仿多伦多都会大学学历认证成绩单修改制作，办理真实认证、留信认证、使馆公证、购买成绩单，购买假文凭，购买假学位证，制造假国外大学文凭、毕业公证、毕业证明书、录取通知书、Offer、在读证明、雅思托福成绩单、假文凭、假毕业证、请假条、国际驾照、网上存档可查！
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可办理以下真实多伦多都会大学存档留学生信息存档认证：
1多伦多都会大学真实留信网认证（网上可查永久存档无风险百分百成功入库）；
2真实教育部认证（留服）等一切高仿或者真实可查认证服务（暂时不可办理）；
3购买英美真实学籍（不用正常就读直接出学历）；
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留学本科/硕士毕业证书成绩单制作流程：
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3多伦多都会大学毕业证成绩单电子版做好以后发送给您确认；
4多伦多都会大学毕业证成绩单电子版您确认信息无误之后安排制作成品；
5多伦多都会大学成品做好拍照或者视频给您确认；
6快递给客户（国内顺丰国外DHLUPS等快读邮寄）
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一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
原版办【微信号:95270640】【哥伦比亚大学毕业证(Columbia毕业证书)】【微信号:95270640】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
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二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号95270640】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
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本公司拥有海外各大学样板无数，能完美还原。
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如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
一比一原版澳洲纽卡斯尔大学毕业证（UoN学位证）如何办理
原件一模一样【微信：WP101A】【澳洲纽卡斯尔大学毕业证（UoN学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Lyrics Video Document for artist Kevin Aguirre
A document explaining the elements that will be used for Kevin's lyrics video
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
一比一原版英国南安普顿大学毕业证（Soton学位证）如何办理
原件一模一样【微信：WP101A】【英国南安普顿大学毕业证（Soton学位证）学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
DTA Promotion - Marketing Specialist Assignment
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
3 Best “Add to Calendar” Link Generator Tools (2024)
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
What is Digital Marketing: A Comprehensive Guide
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
We nemen je mee in de grote veranderingen in search met de komst van AI, hoe je je website hier op inricht en je data AI ready maakt.
Viapulsa - Content Strategist Assignment
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Advertising and Promotion of whisper by Sakthi Sundar
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
Social Samosa's #30Under30 Guidebook.pdf
With nominations for Social Samosa's #30Under30 now open, here's a guidebook to help you discover every detail of our flagship initiative.
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Title: Making Money the Easy Way: A Quick Guide to Generating Income
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Advertising Media
- 2. 1. DEFINITION AND MEANING OF ADVERTISING MEDIA
- 3. What is advertising media? Intermediary or a communication tool that connects the producer with its consumers!
- 4. What is advertising media? Various means (advertising vehicles) such as billboards, magazines, newspapers, radio, television, and Internet by which promotional messages are communicated to the public using words, speech, and pictures.
- 5. Types of advertising media Printed media (newspapers, magazines) Electronic media А) Traditional (radio, TV) Б) Modern (Internet, web, е-mail, social media, banners, mobile- phones) Outdoor media А) Traditional (billboards, displays, transit , guerrilla) Б) Alternative (air-media, in store media)
- 7. А) Newspapers Advantages Disadvantages Relatively low costs Short time for placing ads High coverage Geographic selectivity Poor reproduction quailty Low attention Clutter Short life Flexibility Most significant, most widespread and relatively inexpensive media!
- 8. B) Magazines Advantages Disadvantages Longevity Quality reproduction Segmentation potential Long time for reproduction High costs Periodicals that are published at regular intervals! Specializing in specific areas! High information content Lack of flexibility
- 9. B) Magazines Type of the magazine Space size Type of the paper Main topics of the magazine Publishing frequency Promotion part (text and illustration) depends on: Targeted audience Number of published magazines
- 11. А) Radio Advantages Disadvantages Reach and frequency Cost-efficiency Poor audience attentiveness Chaotic buying procedure Clutter Segmented audiences Creative flexibility, immediacy A traditional, flexibile media that broadcasts messages! Local relevance
- 12. B) Television Advantages Disadvantages Low cost/ contact High reach, high frequency High costs per ad Short ads (15-30 sec) High production costs Creative opportunities The most popular medium that broadcast messages with text, sound and image! Segmentation possibilities High intrusion value Clutter
- 13. C) Internet Advantages Disadvantages User attention and involvement Interactive relationship Flexibile message platform Limited reach Web snarl (crowded access) Technology limitations An effective way to promotie through companies’ websites! Direct selling potential
- 14. C) Internet Traditional Advanced Company website E-mail Social media Pop-up Pay per click, Pay per call Banners An effective way to promotie through companies’ websites!
- 15. D) Mobile phones Promotion of products through mobile – smart phones!
- 16. 3. OUTDOOR MEDIA
- 17. А) Billboards Types Traditional Mechanical – multiple messages Digital – rotating animations Moveable – buses, trucks, planes Large space for outdoor advertising – noticeable for pedestrians and drivers!
- 18. B) Sales displays Promotion of a new product Special product / event Seasonal sales Display windows, posters, banners for increasing sales! Holiday discounts
- 19. C) Street furniture displays Bus shelters Street advertising equipment – promotion on sqaures and streets! Kiosks Wall posters Vehicular displaysBanners
- 20. D) Transit advertising Economical media Reaches a wide captive audience Terminal posters Advertising through transportation vehicles-buses, trains, metro! Transit shelters Defined market
- 21. E) Guerrilla advertising A lot of investment, creativity Draws attention, eye catching Unusual marketing activities Allows increased interaction Promoting products by unconventional means!
- 22. E) Guerrilla advertising Promoting products by unconventional means!
- 24. А) Air advertising Strategic effects Relatively low costs Outdoor advertising by planes, helicopters and balloons! Attractive Original, unique advertising Sports events, beaches, parties, concerts, big fairs!
- 25. B) Advertising media in shopping centers Kiosks Posters Digital displaysLCD plates
- 26. 5. FACTORS INFLUENCING THE MEDIA SELECTION
- 27. Choice of advertising media Company objectives Media costs Company’s budget Targeted customers The nature of product Experts opinion Past experience
- 28. Questions Printed media Choice of media Outdoor mediaElectronic media