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RAPE & SEXUAL
ABUSE
What is SEXUAL ASSAULT OR ABUSE?
• Sexual assault is a crime of power and control.
The term sexual assault refers to sexual
contact or behavior that occurs without
explicit consent of the victim
What is RAPE?
• Sexual assault is a crime of power and control.
The term sexual assault refers to sexual
contact or behavior that occurs without
explicit consent of the victim
Who is the VICTIM?
• Sexual assault or rape can happen
to anyone regardless of gender,
age, or sexual orientation.
Types of SEXUAL ABUSE
• RAPE
• FORCE SEX
• ACQUAINTANCE RAPE
• CHILD SEXUAL ABUSE
• DOMESTIC VOILENCE
• DRUG FACILITATED ASSAULT
• MALE SEXUAL ASSAULT
• SADISTIC RAPE
Statistics
PRICE
• The price is the available budget we have for our
expenses to occur. To create awareness in the
market and in the minds of our target audience,
we need to promote our idea and the campaign
through different media and media vehicles.
Advertising is an investment which helps to
communicate the message to the target
audience. Given below, is our media plan.
•
PLACE
• Our target audience is the people all around the
world. We want our message to reach far and
wide. But to begin with, our campaign will target
the audience in the Mumbai Metropolitan
Region. We plan to start with our own city –
Mumbai because it is first of all a populated area
plus there are many organizations which support
such activities and might help this campaign
reach a wider audience . It is India’s financial
capital. The region is where people from most
cultures from across India and the world can be
found.
PROMOTION
• Promotion is one of the most important element of the
marketing mix.Promotion is a tool used to
communicate, educate and inform the audience about
the brand, product or idea. Mass media for promotion
is classified as print media, broadcast or electronic
media. The medium or communication channels for
promotion can be mass medium such as newspaper,
radio or television programme, or even an internet
website.
• The Promotion would take place on different mediums
and the promotion would be as follows:
PUBLIC
• The public is been defined as our target
audience to whom we are conveying the
message. Our target audience includes males
and females from the students’ section,
working class and old adults. They have been
divided into categories according to their age
for ease.
•
COMMON OPINION
YOUR OPINION

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Rape & sexual abuse

  • 2. What is SEXUAL ASSAULT OR ABUSE? • Sexual assault is a crime of power and control. The term sexual assault refers to sexual contact or behavior that occurs without explicit consent of the victim
  • 3. What is RAPE? • Sexual assault is a crime of power and control. The term sexual assault refers to sexual contact or behavior that occurs without explicit consent of the victim
  • 4. Who is the VICTIM? • Sexual assault or rape can happen to anyone regardless of gender, age, or sexual orientation.
  • 5. Types of SEXUAL ABUSE • RAPE • FORCE SEX • ACQUAINTANCE RAPE • CHILD SEXUAL ABUSE • DOMESTIC VOILENCE • DRUG FACILITATED ASSAULT • MALE SEXUAL ASSAULT • SADISTIC RAPE
  • 7. PRICE • The price is the available budget we have for our expenses to occur. To create awareness in the market and in the minds of our target audience, we need to promote our idea and the campaign through different media and media vehicles. Advertising is an investment which helps to communicate the message to the target audience. Given below, is our media plan. •
  • 8. PLACE • Our target audience is the people all around the world. We want our message to reach far and wide. But to begin with, our campaign will target the audience in the Mumbai Metropolitan Region. We plan to start with our own city – Mumbai because it is first of all a populated area plus there are many organizations which support such activities and might help this campaign reach a wider audience . It is India’s financial capital. The region is where people from most cultures from across India and the world can be found.
  • 9. PROMOTION • Promotion is one of the most important element of the marketing mix.Promotion is a tool used to communicate, educate and inform the audience about the brand, product or idea. Mass media for promotion is classified as print media, broadcast or electronic media. The medium or communication channels for promotion can be mass medium such as newspaper, radio or television programme, or even an internet website. • The Promotion would take place on different mediums and the promotion would be as follows:
  • 10.
  • 11. PUBLIC • The public is been defined as our target audience to whom we are conveying the message. Our target audience includes males and females from the students’ section, working class and old adults. They have been divided into categories according to their age for ease. •