The document discusses changes in the media industry due to new media technologies and changing consumer behaviors. It covers topics like convergence across different media platforms, increased participation and citizen journalism from consumers, more mobile and flexible work environments for media professionals, the need for new commercial models like pay-per-view as consumers demand free content, and how consumers now actively create and share content through social media rather than just passively consuming traditional media. The media industry is being disrupted and will need to adapt to empowered consumers who are in control of how, when and where they access information.

1. Media Industry In The Age Of New Media December, 2008

2. “ The media will change as consumers will look for other sources of information…” (Ira Magaziner)

5. Convergence - Once Digitalized, Always Interacting

8. Participation – Fueling Digital Communities Collective Intelligence Open Platform Rich Media Content Striving Digital Community

9. Participation – Interacting With Traditional Media Commenting, blogging and spreading content in social networks.

10. Participation – The Key For Newspapers’ Survival? 18 out of 26 of the features are related to participation.

13. Citizen Journalism – Outsourcing News Production

14. Citizen Journalism – Elite or Common People?

15. Citizen Journalism – Can We Impose Ethics?

16. Citizen Journalism – Immediacy Over Quality

17. Citizen Journalism – Becoming Main Stream Media

20. Working Environment - Media People On The Move Culture figures Higher mobility within the sector Short term and freelance contract employment Working around the clock 24/7/365 Urban resident Mix between working space and private space

23. Commercialism – Survival Of The Fittest Reformed Business Model Free content Catch all ads Pay Per View Paid subscription Contextual and targeted Pay Per Click

24. Commercialism – The Long Tail Theory Addressing smaller crowds with niche products.

27. The Media Consumer – Threat Or Opportunity?

28. The Media Consumer - Demand For Bite (or byte) Size News News aggregators for the monitorial citizen.

29. The Media Consumer – Active Producer Of Media User Generated Content & social media platforms

30. The Media Consumer – Not Passive Anymore If you won’t let them participate they will take it anyway.

31. The Media Consumer – Internet Killed The Video Star The list of priorities had changed.

32. The Media Consumer – It Is All About Mobility The content you receive depends on your position .

33. The Media Consumer – The Effect of Crowed Sourcing They are not mass audience, but individuals and communities and their ability to influence greater than we think.

34. The Media Consumer – Know The Price Of Free They might hate ads, but not enough to pay to avoid them.

35. The Media Consumer – Prime Time, All The Time They decide where, how and when to get their content.

36. The Media Consumer Is You

37. Thank You.

38. Connection Info: Omer Rosenbaum, Sundsvall, Sweden Email: [email_address] Mobil: (+46) 076.566.1028