Turkcell is the leading mobile operator in Turkey with 56% market share and 16.3 million subscribers. It aims to provide the newest mobile technologies to subscribers. Current strategies include growing its core business, international subsidiaries, and fixed broadband. It plans to increase customers and literacy while pursuing growth. Turkcell faces threats like taxes and inflation but has strengths like brand, infrastructure, and skilled employees. It was recommended that Turkcell pursue 3G technology and acquisitions to remain innovative while planning capital requirements and a 6-month implementation. Today, Turkcell has 35 million subscribers and provides 3G service to new internet users.

1. Presented by:Chester CompanyYvonne EvansEtta LuceroBecky StachelTURKCELLStrategic Audit

2. IntroductionBegan Operations in February 1994

3. Based in Istanbul, Turkey

4. The leading mobile phone operator in Turkey with 56% of the market share.Have 16.3 million subscribers

5. First GSM company

6. First to obtain 25-year GSM license to operate in TurkeyMISSION STATEMENTTURKCELL has aimed to build on its foundations by keeping abreast of the newest technology in the mobile communication sector and providing it to their subscribers as it continues to develop, enabling subscribers to have more relaxing lives by saving them time and helping them reach information quickly.

7. Turkcell VALUESWe believe that customers come firstWe are an agile teamWe promote open communicationWe are passionate for making a differenceWe value people

8. Current strategic postureOne of the largest operators in Europe in terms of the number of users.Provides coverage of an area that includes 100% of the population living in cities of 5,000 or more people, 97.21% of the total population, and 80.44% of Turkey’s land area.Overall, Turkcell operates in eight different countries, reaching 160 million people.

9. Current strategies“Have developed the premier mobile brand in Turkey by differentiating ourselves from our competition based on quality of service”

10. “We have introduced a wide range of mobile services intended to attract and retain customers with various service needs.”

11. Remain at the forefront of technological innovation

12. To maintain our market and technological leadership while retaining our competitive advantage.Current strategiesBuilding on our strength in brand, people, infrastructure & scale we have six strategic priorities in mind to pursue growth:

13. To grow in our core mobile communication business through increased use of voice and data.

14. To grow in our existing international subsidiaries with a focus on profitability in the long term.

15. To grow in the fixed broadband business by creating a synergy among Turkcell Group companies with our fiber optic infrastructure.

16. To grow in the area of mobility, internet and convergence through new business opportunities.

17. To grow in domestic and international markets through communications, technology and new business opportunities.

18. To develop new service platforms, which will enrich our relationship with our customers through our technical capabilities.ObjectivesIncrease its customer base and retain its current customers through both marketing and its visibility as a responsible company

19. Increase call minutes per customer

20. Increase literacy throughout the country, especially in women

21. Orientation - GrowthPOLICIESMarketing – Snabbit character is well known throughout the country and strengthens branding. Financial – Control operating and capital expenditures closely with economic downturn using flexibility and sensitivityAnnual profits – a 5% statutory reserve fund.

22. The dividend amount will be determined by a ratio determined by the Capital Market Board Human Resources – Pay above industry average

23. Board of directorsTurkcell’s Board is composed of 7 members elected by the Annual General Meeting for maximum terms of three years.MehmetEminKaramehmet(Chairman of the Board) - Çukurova Holding A.Ş. – age 65, served since 1993MehmetBulentErgin– Age 60, served since 2005AimoEloholma– Age 59, served since 2007Oleg Malis– Age 34, served since 2006

24. Board of directorsAlexeyKhudyakov – Age 38, served since 2006Colin J. Williams – Age 67, served since 2006TeroErkkiKivisaari– Age 36, served since 2007 Of the 7 board members, 4 are age 59 and over, 3 are in their 30’s and all board members are non executive.

25. Top ManagementThe (1st) CEO was the “visionary leadership” of CuneytTurktan. Received a Bachelor’s and Master’s (MBA) degrees from Bosphorus University (Turkey).

26. Worked as an accountant in New York at Price Waterhouse 1980– 1985. Then he worked for Interbank as Head of Corporate Finance until taking on the Area Finance Director of PepsiCo International in 1992.

27. In 1994, he led the organizational team that created Turkcell.Top ManagementMuzafferAkpinarwas appointed (2nd) CEO in 2002.- continuing the organizational philosophy. He was born in 1962 and has been in the telcom sector since 1993. He speaks 3 languages, Turkish, English, and French. Akpinar is a graduate of Bosphorus University.

28. SureyyaCilivis the current CEO of Turkcell since Jan 2007. Ciliv is 50 years old. Before joining Turkcell, he held executive positions in Microsoft Corporation. In 1997, Ciliv was appointed as the Country Manager for Microsoft Turkey and in 2000 he was promoted to the Microsoft headquarters in Redmond, WA, USA. He held executive positions in the Microsoft Worldwide Sales, Marketing and Services Group from 2000 till 2007. Ciliv was the head of Field Readiness Strategy and Systems Division of Microsoft, before he joined Turkcell.

29. Top managementSerkanOkandan - Chief Financial Officer since 2006. Age 39.

30. İlterTerzioğlu - Chief Network Operations Officer since 2006. Age 42.

31. CenkBayrakdar - Chief Product and Service Management Officer

32. İlkerKuruöz - Chief Information and Comm.Technologies Officer

33. SelenKocabas- Chief Business Support Officer since 2003. Age 40

34. LaleSaralDevelioğlu- Chief Marketing Officer since 2006. Age 40

35. EmreSayın- Chief Corporate Business Officer since 2008. Age 41

36. EkremYener- Chief Corporate Business Officer since 2007. Age 47

37. TayfunÇataltepe- Chief Corporate Strategy & Regulations Officer since 2007. Age 47KorayÖztürkler- Chief Corporate Affairs Officer since 2008. Age 45

38. HulusiAcar- Chief Consumer Sales OfficerCurrently there are 10 members of Senior Management, only two of whom are female.

39. Corporate cultureVibrant, full-of-life, and energetic firm