This media studies presentation describes the audience theory ,along with the dependency theory. The cultivation theory has also been explained

1. Module 7.

2. Introduction
 Audience is a group of people who participate in a
show or encounter a work of art, literature, theatre,
music, video games or academics in any medium .
 Audience members participate in different ways.
 It gives us an insight into audiences in general.
 Biggest form of art is mass media.

3.  Audience members participate in different
ways.
 It gives us an insight into audiences in general.
 Biggest form of art is mass media.

4. Types of Audiences.
 Particular (real) audiences: In rhetoric, particular
audiences depend on circumstance and situation, and
are characterized by the individuals that make up the
audience.
 Particular audiences are subject to persuasion and
engage with the ideas of the speaker. Ranging in size
and composition, particular audiences can come
together to form a "composite" audience of multiple
particular groups.

5.  Immediate audiences :  Mediated audiences :

6. THEORETICAL AUDIENCE
Theoretical audiences are audiences that are imagined for the purpose of helping the
speaker compose or practice, or a critic to understand, a rhetorical text or speech.
• SELF AS AUDIENCE
• UNIVERSAL AUDIENCE
• IMPLIED AUDIENCE
• IDEAL AUDIENCE

7. 1. What media does for people

8. Uses and gratification
 Q 2. How people use the media or how people deal
with media ?
 MEDIA IS WHAT WE CONSUME

13. Thank you
 Tanya Chawla-8
 Gaurang Kaura
 Himani Vaid-54
 Shlomoh Divekar-11
 Christina Bharwani-6
 Heena Khan
 Anuradha Jilla-16
 Rhea Kotadia