19. Working Environment - Media People On The Move Culture figures Higher mobility within the sector Short term and freelance contract employment Working around the clock 24/7/365 Urban resident Mix between working space and private space
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22. Commercialism – Survival Of The Fittest Reformed Business Model Free content Catch all ads Pay Per View Paid subscription Contextual and targeted Pay Per Click
23. Commercialism – The Long Tail Theory Addressing smaller crowds with niche products.
27. The Media Consumer - Demand For Bite (or byte) Size News News aggregators for the monitorial citizen.
28. The Media Consumer – Active Producer Of Media User Generated Content & social media platforms
29. The Media Consumer – Not Passive Anymore If you won’t let them participate they will take it anyway.
30. The Media Consumer – Internet Killed The Video Star The list of priorities had changed.
31. The Media Consumer – It Is All About Mobility The content you receive depends on your position .
32. The Media Consumer – The Effect of Crowed Sourcing They are not mass audience, but individuals and communities and their ability to influence greater than we think.
33. The Media Consumer – Know The Price Of Free They might hate ads, but not enough to pay to avoid them.
34. The Media Consumer – Prime Time, All The Time They decide where, how and when to get their content.