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Changes In Media Industry In The Age Of New Media (December, 2008)
“ The media will change as consumers will look for other sources of information…” (Ira Magaziner)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Convergence  -  Once Digitalized, Always Interacting
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Participation  –  Fueling Digital Communities Collective Intelligence Open Platform Rich Media Content Striving Digital Community
Participation  –  Interacting With Traditional Media Commenting, downloading, blogging and spreading content in social networks.
Participation  –  The Key For Newspapers’ Survival? 18  out of  26  of the features are related to participation.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Citizen Journalism  –  Outsourcing News Production
Citizen Journalism  –  Can We Impose Ethics?
Citizen Journalism  –  Immediacy Over Quality
Citizen Journalism  –  Becoming Main Stream Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Working Environment -  Media People On The Move  Culture figures Higher mobility within the sector Short term and freelance contract   employment Working around the clock 24/7/365 Urban resident Mix between working space and private space
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Commercialism –  Survival Of The Fittest Reformed Business Model Free content Catch all ads Pay Per View Paid subscription Contextual and targeted Pay Per Click
Commercialism –  The Long Tail Theory Addressing smaller crowds with niche products.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Media Consumer –  Threat Or Opportunity?
The Media Consumer -  Demand For Bite (or byte) Size News News aggregators for the monitorial citizen.
The Media Consumer –  Active Producer Of Media User Generated Content & social media platforms
The Media Consumer –  Not Passive Anymore If you won’t let them participate they will take it anyway.
The Media Consumer –  Internet Killed The Video Star The  list of priorities had changed.
The Media Consumer –  It Is All About Mobility The content you receive depends on  your position .
The Media Consumer –  The Effect of Crowed Sourcing They are not mass audience, but individuals and communities and their ability to influence greater than we think.
The Media Consumer –  Know The Price Of Free They might hate ads, but not enough to pay to avoid them.
The Media Consumer –  Prime Time, All The Time They decide where, how and when to get their content.
The Media Consumer Is You
Thank You.

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Bowling Alone- Chapter 2

  • 1. Changes In Media Industry In The Age Of New Media (December, 2008)
  • 2. “ The media will change as consumers will look for other sources of information…” (Ira Magaziner)
  • 3.
  • 4.
  • 5. Convergence - Once Digitalized, Always Interacting
  • 6.
  • 7.
  • 8. Participation – Fueling Digital Communities Collective Intelligence Open Platform Rich Media Content Striving Digital Community
  • 9. Participation – Interacting With Traditional Media Commenting, downloading, blogging and spreading content in social networks.
  • 10. Participation – The Key For Newspapers’ Survival? 18 out of 26 of the features are related to participation.
  • 11.
  • 12.
  • 13. Citizen Journalism – Outsourcing News Production
  • 14. Citizen Journalism – Can We Impose Ethics?
  • 15. Citizen Journalism – Immediacy Over Quality
  • 16. Citizen Journalism – Becoming Main Stream Media
  • 17.
  • 18.
  • 19. Working Environment - Media People On The Move Culture figures Higher mobility within the sector Short term and freelance contract employment Working around the clock 24/7/365 Urban resident Mix between working space and private space
  • 20.
  • 21.
  • 22. Commercialism – Survival Of The Fittest Reformed Business Model Free content Catch all ads Pay Per View Paid subscription Contextual and targeted Pay Per Click
  • 23. Commercialism – The Long Tail Theory Addressing smaller crowds with niche products.
  • 24.
  • 25.
  • 26. The Media Consumer – Threat Or Opportunity?
  • 27. The Media Consumer - Demand For Bite (or byte) Size News News aggregators for the monitorial citizen.
  • 28. The Media Consumer – Active Producer Of Media User Generated Content & social media platforms
  • 29. The Media Consumer – Not Passive Anymore If you won’t let them participate they will take it anyway.
  • 30. The Media Consumer – Internet Killed The Video Star The list of priorities had changed.
  • 31. The Media Consumer – It Is All About Mobility The content you receive depends on your position .
  • 32. The Media Consumer – The Effect of Crowed Sourcing They are not mass audience, but individuals and communities and their ability to influence greater than we think.
  • 33. The Media Consumer – Know The Price Of Free They might hate ads, but not enough to pay to avoid them.
  • 34. The Media Consumer – Prime Time, All The Time They decide where, how and when to get their content.