This document discusses the future of journalism and emerging trends in technology and business models. It notes that credible sources of information are important for social, economic, and political well-being. New digital technologies are changing how information is consumed and how media organizations operate. Artificial intelligence will transform journalism by automating tasks, analyzing large amounts of data, and understanding trends. The future of journalism is predicted to be more participatory and collaborative, with individuals working independently or in partnerships rather than traditional employment models.

1. Emerging Trends,
Technology and Business Models
20 February 2019
Amir Jahangir
Islamabad
The Future of Journalism

2. Why Do We Need Credible Sources of Information in Journalism:
 Information is the basic element for human socialization. According to cognitive and social learning theories
of mass communication information gained by different sources of mass media is processed by the
individuals of the society which stimulated social wealth economic well being, political wisdom and
ultimately intellectual asset of the society.
Sources of
Information
Credible
Social
Wealth
Economic
Well-being
Prosperous
Society
-
TRUSTPolitical
Wisdom
Un-Credible
Information
dilemma
Uncertainty
Media Credibility Index - Impact of Information on a society - Amir Jahangir 2013

3. Intellectual Asset Model :
Social Economic Political
Individual Social Wealth Ownership Wealth Activism
Private Sector Corporate Social
Responsibility
Capital Wealth Lobbying
Public Sector Welfare Growth, Development Governance
 Intellectual asset is defined as the knowledge, experience and skills that individuals have, which a society can
use for its benefits. Intellectual asset is used by individuals, private and public sectors for their social, economic
and political objectives to save social order, economic prospect and political securities which affects the
behavior of the individuals and attitude of the societies.
Intellectual Asset Model
Intellectual Asset Building Model – Amir Jahangir © 2013

4. Digital
Media
Evolution
in Pakistan
LIVESTREAMING OF
TRADITIONAL TV
CHANNELS ON THEIR
WEBPAGES.
VIEWER ENGAGEMENT
AND INTERACTIVITY
TOOK FOREFRONT WITH
IVR, SMS AND LIVE CALL-
INS.
MOST OF THE WEB
PAGES OF NEWS
CHANNELS ARE STILL IN
THE FORM OF BLOGS
THOUGH THEY DO
STREAM LIVE CONTENT.
THE CONVENTIONAL TV
CHANNELS ARE STILL
NOT CATERING TO THE
VIEWING HABITS OF THE
INTERNET USER.
IN PAKISTAN THE
VIEWER IS STILL KEPT IN
A PASSIVE ROLE WITH
ALL THE INFORMATION
BEING “PUSHED”
RATHER THAN “PULLED”.
THIS IS THE RIGHT TIME
TO LAUNCH INTERNET
BASED MULTIMEDIA IN
PAKISTAN

5. 33.3% 21.5% 35.7% 4.3% 8.6%
Aging Profile
of the
Pakistani
Population
Across all
Mediums
54.8%. 90.5%

6. User Analysis of Media Ecosystem in Pakistan
Traditional
Media
TelecomSocial Media
154 Million
80 Million
37 Million
The current 80 million traditional
media consumers have a potential of
more than 154 million people to be
engaged through the convergence of
traditional media with new telecom
technologies
The current 37 million social
media outreach has a potential of
reaching to more than 154 million
The maximum reach to engage
social media is 37 million
whereas it can be raised to 80
million
Sources:
Pakistan Telecom Authority
Global Digital Report
Mishal Pakistan
Potential: 190 million
Potential: 116 million

7. Technological
Shift

8. The evolution of
messaging shows how
media has changed
overtime from
analogue to digital and
from monologue to
multilogue
conversation.
As the number of
audience grows, the
message needs to be
more targeted and
precise.

9. New Trends

10. Social Media is the Mass Communication Media
10
SOCIAL MEDIA IS THE “NEW
POWER” MEDIUM FOR NEWS
ENGAGEMENT, GENERATION,
DISSEMINATION, AND
CONSUMPTION.
SOCIAL MEDIA ISN’T SLOWING
DOWN, WHAT’S TRENDING
RIGHT NOW WILL BE
YESTERDAY’S NEWS BEFORE
YOU KNOW IT.
TRADITIONAL NEWS MEDIA IS
LAGGING BEHIND SOCIAL
MEDIA BY HALF A DAY.
EVERY INDIVIDUAL ON THE
INTERNET IS ENGAGING IN THE
NEWS MAKING PROCESS.

11. Social Media
Engagement
Viewer is more interested in Content generation through
photos and videos and socializing through sharing, liking
and commenting.
Viewers like to pick and choose content for themselves.
Every person connected on social media is the author of
their lives, getting spotlight akin to being a Superstar.
Personal validation and Social Equity is built through social
media content i.e. photo, posts and video sharing.
Social Media trends can be followed, and their behaviors
can be measured.
It is the most Transparent Medium
Can counter Fake News

12. Changing Industry
Dynamics

13. Trends- Industrial Revolution
PRINT Radio TELEVISION MIXED REALITYINTERNET

14. Workflow Disruptions
• Reporters will spend less time on
repetitive tasks and grunt work.
• Streamlining workflows, automating
mundane tasks, crunching more data,
digging out insights and generating
additional outputs
• With AI powered news collection,
journalists will serve as editorial
gatekeepers.
• AI enabled newsrooms will allow
reporters to engage in more complex
and qualitative work.
• Creativity will become the
Currency of respect

16. Change Caused by Digital Transformation - Society 5.0

17. Changing
Trends
Cameraman, DSNGs Operators,
Technical Resource Person, Reporters,
Anchors - Extinct
A New Breed of Journalists
Freelancers - Citizen Journalists -
Training and Implication
Entrepreneurs - “Mediapreneurs”
by 2020 10,000 people from across
Pakistan will be creating content.
The conventional media and the
regulator are stuck in 2nd Industrial
Revolution

18. Innovation
on the
Horizon
–
Impacts of
AI on News
18
AI technologies are opening-up new territories and
transforming journalism.
New solutions to the challenges of the digital revolution.
Imperative to save time and money in an era of shifting
economics.
Find ways to keep pace with the growing scale and scope
of the news itself.
With social networks expanding the news ecosystem,
news organizations need to keep constant track of what’s
trending among news consumers in real time.
The BIG Change: Media becomes the listening tool on
How you Feel on What is happening around When it
happens NOW!

19. Artificial Intelligence in Newsrooms
19
ANALYZE DATA IDENTIFY PATTERNS
AND TRENDS
ACTIONABLE INSIGHTS
FROM MULTIPLE
SOURCES
SEE THINGS THAT THE
HUMAN EYE CAN’T SEE
UNDERSTAND
SENTIMENT

20. The Big Idea
AI to learn the social media and internet trends of a broad spectrum of audience.

22. The Future of
Journalism
is….
Participatory
and
Collaborative
Based on
Entrepreneurial
Model
Individuals to
work not as
employees but
in partnership
with media
organizations
Leading to a
Trust-based
People Centric
Economy

23. “The future of journalism is bright,
the question is, are you a part of it?”
Amir Jahangir
Chief Executive Officer
Mishal Pakistan | DBTV.live
aj@mishal.com.pk aj@dbtv.live
t: @amirjahangir