How to Identify Successful Content Strategiesfcrehan
A short presentation on how Forrester can help define a successful digital content strategy. Whether you are a Brand or Media, Telco or Retail company, the Forrester Content Strategy could be for you.
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How to Identify Successful Content Strategiesfcrehan
A short presentation on how Forrester can help define a successful digital content strategy. Whether you are a Brand or Media, Telco or Retail company, the Forrester Content Strategy could be for you.
For more details, visit LGE Prints & Travel at Purok 4 Montelibano Street Brgy. Granada, Bacolod City.
or visit our website: http://lgetravels.xyz/
Email us at lgetour@gmail.com
We also have Domestic, International Flights Booking, Hotel Reservations, Ferry Bookings, Bus Trips, BILLS PAYMENT, HOME CREDIT Payment, SSS, Philhealth, GLOBELINES, PLDT, G-CASH Remit, Gamecards, Insurance, Telecom, Broadband, Creditcard Payment, BayadCenter and Travel Packages.
Give us a ring via Landline: (034) 709-1403
or in Mobile: 09260472354 | 09327243788
Missed targets, cost cutting and job losses. Why is journalism on life support? Who's fault is it? What can we do about it?
Some icons made by Freepik from www.flaticon.com licensed by CC 3.0 BY
Standards Battles and Design DominanceFadli Luthfi
2014, there were 6.6 billion mobile phone subscriptions in the world, and of those, 2.3 billion had active mobile broadband subscriptions that would enable users to access the mobile web.a Mobile payment systems offered the potential of enabling all of these users to perform financial transactions on their phones
Competition, bargaining power and pricing in two sided marketsKimmo Soramaki
We develop a usage model of two-sided markets with perfect multi-homing. Bargaining plays a role when market sides prefer different platforms.
We are interested in the profit-maximising usage fees set by homogeneous duopolistic platforms.
We find that for sufficiently low cost level, in Nash-equilibrium all costs are borne by the side without bargaining power. The equilibrium price allows excess profits for both platforms.
We argue that skewed pricing found empirically in many two sided markets, can perhaps be explained by which side chooses the platform when both sides are willing to transact on multiple platforms.
Missed targets, cost cutting and job losses. Why is journalism on life support? Who's fault is it? What can we do about it?
Some icons made by Freepik from www.flaticon.com licensed by CC 3.0 BY
Standards Battles and Design DominanceFadli Luthfi
2014, there were 6.6 billion mobile phone subscriptions in the world, and of those, 2.3 billion had active mobile broadband subscriptions that would enable users to access the mobile web.a Mobile payment systems offered the potential of enabling all of these users to perform financial transactions on their phones
Competition, bargaining power and pricing in two sided marketsKimmo Soramaki
We develop a usage model of two-sided markets with perfect multi-homing. Bargaining plays a role when market sides prefer different platforms.
We are interested in the profit-maximising usage fees set by homogeneous duopolistic platforms.
We find that for sufficiently low cost level, in Nash-equilibrium all costs are borne by the side without bargaining power. The equilibrium price allows excess profits for both platforms.
We argue that skewed pricing found empirically in many two sided markets, can perhaps be explained by which side chooses the platform when both sides are willing to transact on multiple platforms.
At Metro we believe creativity involves making media solutions that grab attention and lead to action. The Best of Metro gathers the best advertising cases from around the world over the past 12 months. The objective is to inspire you to “think outside the box” and come up with new ideas for how you can advertise your brand towards Metropolitans in a new and creative way.
Mediate is an annual publication published by SABCO Press, Publishing & Advertising LLC in Oman. Mediate is a SABCO Media product. TOP was part of 2014 edition, sharing our knowledge and insights about the Omani market.
the presentation shows how the world is consuming media. This report compares all categories of media advertising including audio, digital, mobile and OOH . The report also shows region wise media consumtion
Study skills develop throughout the course of study, often unnoticed. Writing, reading comprehension and information retrieval skills are the most important study skills, and you should develop them right from the beginning of studies. Conversation and presentation skills also develop naturally as study experiences accumulate. As a university student, you should also assess your own learning and study skills and think about what your strengths as a learner a
We kicked off a new programming season with a Luncheon Thursday, September 19th at Fogo de Chao, downtown. The room was filled with 40+ marketers all eager to learn how Vladimir Jones and The Broadmoor use new media to put heads in beds. The presentation was packed with useful facts and real life examples. Check it out!
Advertising media selection is the process of choosing the most efficient media for an advertising campaign. To evaluate media efficiency, planners consider ...
New Zealand: GfK for the Radio Broadcasters .
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In het voorjaar van 2016 worden 5 parken in evenveel Vlaamse steden omgetoverd tot een ware Flair Jungle voor de allereerste editie van de Flair Games. Een gloednieuw belevingsconcept voor vrouwen van 18-35 jaar, waarbij telkens 500 enthousiastelingen het in teams tegen elkaar opnemen in actieve en ludieke battles. Een leuke après-battle bar sluit de dag af in feeststemming.
The Print Campaign Analysis by Millward Brown DigitalSanoma Belgium
The Print Campaign Analysis, a “meta-analysis “ conducted by Millward Brown, an authority in the assessment
of advertising impact, examined nearly 100 ad effectiveness studies that the advertisers themselves had
originally commissioned. Millward Brown’s report finds that print advertising results in the greatest increases
in persuasion metrics—brand favorability and purchase intent—compared to other platforms. These
advertiser-generated data also reveal that when advertisers used print magazine in combination with other
platforms, they were most successful in raising outcome metrics, leading to the conclusion that digital
platforms work best when they are connected to powerful traditional media, such as print.
What do women expect from their bank? Is there a difference between women and men in a relationship? Sanoma Pulse Banking answers these questions for Belgian Women.
Creative formulas in a magazine are ads that diverge from standard ad pages.
They can come in all forms. From a folder or glued sample to a cover ribbon or chalk paper.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
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A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
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Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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Ulbe Jelluma - Is trust the differentiator?
1. Is Trust the Differentiator?
Sanoma Brussels, May 2013
2. 2
what is print power?
• We promote the use of print media among media decision makers
by
•Promoting the effectiveness of print (Print Power)
•Demonstrating the environmental friendliness of print (Two
Sides)
3. 3
what is print power?
What makes Print Power initiative unique?
Promoting benefits and taking away barriers
B2B audience and B2C
Covers various print media channels (advertising in newspapers and
magazines, direct mail, customer magazines, door drops and catalogues)
Lean central organisation - country organisations in 13 countries
Entire value chain involved
Production Distribution Printing Content Delivery
Paper manufacturers Paper merchants Printers Publishers Postal operators
15. 15
Time used to consume media and media investments
Martin Sorrell: media investments should be inline with the time consumers
spent reading or watching media
16. 16
Time used to consume media and media investments
However where does this leave us with
How to correct for differences in cost/GRP
How to correct for attention for ads
How to correct for situational factors
How to correct for objectives of advertisements
Does simultaneous media use has the same value as single focus
How to correct for trust level of media brand
17. 17
Cost per 100 GRPs in five major countries
Cost per GRP comparison - magazines
Source: WARC 2012
€ 000
18. 18
UK - cost per 100GRPs
Cost per GRP - UK
Source: WARC 2012
€ 000
21. 21
Multitasking - Simultaneous media use
What is the effectiveness of a TV commercial when you’re at the same
time checking your email?
22. 22
Multitasking - Simultaneous media use
Simultaneous media consumption requires bite-size information
Watchers and readers can only scan the surface
Capacity for deep reading and deep thinking will reduce
23. 23
Consumers and their preference for Paper
Research in Belgium: preference for paper version of newspapers 62% and
magazines 83% (Source:ivox 2013)
Research among 4,500 consumers in Europe
Results Digital Natives (18-24):
Source: IPSOS 2012
Reading from paper is nicer than off screen
Print is more pleasant to handle and to touch
Prefer to keep important documents on paper
24. 24
Trust dimensions
Trust essential in human relations
Also in media and brand relations
Of increasing importance with online conversations
TrusTrus
tt
People
Media
Institutions
Brands
Advertising in
media
25. Aim of Survey
Evaluating the role of printed media in
consumers’ everyday life as well as their
attitudes towards advertising in
different channels
Magazine
Newspaper
TV
Radio
Internet
DM addressed
DM non-addressed
Catalogue
Social Media
Media covered
26. Slow BonsVivants
- Older people than other segments
- Printed media most important channel
- Advertising in print media is judged as useful
- Advertising in print media is used to support purchasing
decisions
27. - Largest consumer segment
- Larger family size and more children (<18y)
- Wealthy segment
- Very attached to print media
- Digital media is part of their everyday life
- Advertising in various channels is judged useful, with print
media on top
- Magazines and Internet first sources of information supporting
purchasing decisions
Busy Mix-and-Matchers
28. - Younger people, less money to spend
- Appreciate to choose from a variety of media
- More positive attitude towards digital media
- Advertising in variety of media useful, with magazines and
newspapers on top
- Although advertising on Internet first source of information
for purchase decisions, print media remain important
Tolerant Surfers
29. - Younger people, mostly from the cities
- Internet is dominant channel
- Advertising on Internet judged as most useful, magazines,
newspapers and catalogues more useful than social media
- Print media most trustworthy advertising channel
Youthful Digilovers
