What to Write on Twitter: Social Media & Science, Part 1CTSI at UCSF
This presentation shares tips on what to write on Twitter to promote science and academia. It includes tweet examples of leading institutions in the field.
Write That Down! Van Wilder's Guide to Social MediaErica OGrady
After spending 7 years in college without a degree, Van Wilder formulates his own life philosophy.
1. “Worrying is like a rocking chair, it gives you something to do, but doesn't get you anywhere.”
2. “If you're always thinking about the future, then you kinda forget about the present. Write that down.”
3. “Are you stalking me?
'Cause that would be super.”
4. “I've learned that you can't treat every situation as a life-and-death matter because you'll die a lot of times. Write that down.”
5. “Sometimes in life you need to realize a poor investment, and just cut your loses. Write That Down.”
6. “They said I did them a Mitzvah. That's Yiddish for ‘good deed.’ Write That Down”
7. “Sometimes you gotta let your heart lead you, even if you know it's someplace you know you're not supposed to be.”
8. “Don't take life too seriously, you'll never get out alive. Write That Down.”
What to Write on Twitter. Social Media & Science, Part 1Katja Reuter, PhD
This presentation shares tips on what to write on Twitter to promote science and academia. It also highlights tweets from leading institutions in the field.
What to Write on Twitter: Social Media & Science, Part 1CTSI at UCSF
This presentation shares tips on what to write on Twitter to promote science and academia. It includes tweet examples of leading institutions in the field.
Write That Down! Van Wilder's Guide to Social MediaErica OGrady
After spending 7 years in college without a degree, Van Wilder formulates his own life philosophy.
1. “Worrying is like a rocking chair, it gives you something to do, but doesn't get you anywhere.”
2. “If you're always thinking about the future, then you kinda forget about the present. Write that down.”
3. “Are you stalking me?
'Cause that would be super.”
4. “I've learned that you can't treat every situation as a life-and-death matter because you'll die a lot of times. Write that down.”
5. “Sometimes in life you need to realize a poor investment, and just cut your loses. Write That Down.”
6. “They said I did them a Mitzvah. That's Yiddish for ‘good deed.’ Write That Down”
7. “Sometimes you gotta let your heart lead you, even if you know it's someplace you know you're not supposed to be.”
8. “Don't take life too seriously, you'll never get out alive. Write That Down.”
What to Write on Twitter. Social Media & Science, Part 1Katja Reuter, PhD
This presentation shares tips on what to write on Twitter to promote science and academia. It also highlights tweets from leading institutions in the field.
Write the Right Words for the Internet - AllWrite InkDeborah Brown
Slides from a presentation at Notre Dame College, Cleveland Ohio April 19, 2014. Offering information on writing content for the Internet by Deborah Chaddock Brown of http://www.allwriteink.com and http://www.thesocialmediaroadmap.com
When participating online, individuals draw on the limited cues they have available to create for themselves an imagined audience (Litt, 2012). Such audiences shape users’ social media practices, and thus the expression of identity online (Marwick & boyd, 2011). In this research we posed the following questions: (1) how do scholars conceptualize their audiences when participating on social media, and (2) how does that conceptualization impact their self-expression online? By answering these questions, we aim to provide a more nuanced picture of scholars’ social media practices and experiences. The audiences imagined by the scholars we interviewed appear to be well defined rather than the nebulous constructions often described in previous studies (e.g. Brake, 2012; Vitak, 2012). While scholar indicated that some audiences were unknown, none noted that their audience was unfamiliar. This study also shows that a misalignment exists between the audiences that scholars imagine encountering online and the audiences that higher education institutions imagine their scholars encountering online.
A Conversation about Twitter is a 5-part educational series that rolls through a dialogue between Twitter Tina (Twitter fan) and Tom (Twitter skeptic) in blurbs of 140 characters or less. The second part "Why should I join?" focuses on the benefits of a personal Twitter account. Feel free to contact us (Fresh Consulting) for your business use at team@freshconsulting.com
Authenticity: The ultimate currency for brands onlineali Bullock
Companies still struggle with authenticity on social media and why and how they should implement this.
From internal people to the CEO, examples are outlined of how to navigate the social media landscape and how important credibility is during a crisis.
Ways to stay connected: Harnessing, managing, and preventing context collapse...Stefanie Duguay
Social media sites, such as Facebook, present the potential for people to organise connections with acquaintances from all walks of life within a single site. This can lead to context collapse, a flattening of the boundaries that generally separate audiences for self-expression. Drawing on literature about young people’s social media use and my research with LGBTQ early adults, I will discuss how context collapse is experienced as an event through which individuals can intentionally redefine themselves across audiences or manage identity expressions received by unintended audiences. Possible strategies for reinstating contexts on social media will also be explored in this presentation.
This presentation is about my MSc research relating to the way that multiple groups of acquaintances on social networking sites, such as Facebook, can create environments ripe for context collapse - untailored identity performances to unintended audiences. More info here: http://stefanieduguay.com/?page_id=595
Business & Branding - Era of Broadcast ReversalHubert Grealish
Key points:
• Business of 'Broadcast Reversal': consumers as shareholders in brands, what corporations and co's alike now NEED to realize. That consumers are holding brands closer than before, with implications for business.
• Consumers (and mobile) in control: Brands can no longer prescribe what folk think. They need to ‘breathe’ more and demonstrate a humility and willingness to engage in new ways. Consumers are already conversing about brands, yet many brands still choose to ignore this opting for ‘campaigning’ instead.
• Small businesses leading the way... SMEs never lost the human touch. What can we learn from them as the build the new media landscape, leaving corporations behind.
• Time to Kill the ‘Message’ once and for all... to open up more to consumers. Even 'Marketing' has become jaded as thinking remains limited to tactics and executions, not on favour and emotional engagement. We need to reinstate purpose and 'meaning' in all comms.
• Word of Mouth is again the new playing field. Enabled by social and mobile, though led by consumers. Winners are creating warmth with consumers as they show they don’t pump ‘messages’, or seek ‘Likes’, instead engage and make sense in new and innovative ways.
Write the Right Words for the Internet - AllWrite InkDeborah Brown
Slides from a presentation at Notre Dame College, Cleveland Ohio April 19, 2014. Offering information on writing content for the Internet by Deborah Chaddock Brown of http://www.allwriteink.com and http://www.thesocialmediaroadmap.com
When participating online, individuals draw on the limited cues they have available to create for themselves an imagined audience (Litt, 2012). Such audiences shape users’ social media practices, and thus the expression of identity online (Marwick & boyd, 2011). In this research we posed the following questions: (1) how do scholars conceptualize their audiences when participating on social media, and (2) how does that conceptualization impact their self-expression online? By answering these questions, we aim to provide a more nuanced picture of scholars’ social media practices and experiences. The audiences imagined by the scholars we interviewed appear to be well defined rather than the nebulous constructions often described in previous studies (e.g. Brake, 2012; Vitak, 2012). While scholar indicated that some audiences were unknown, none noted that their audience was unfamiliar. This study also shows that a misalignment exists between the audiences that scholars imagine encountering online and the audiences that higher education institutions imagine their scholars encountering online.
A Conversation about Twitter is a 5-part educational series that rolls through a dialogue between Twitter Tina (Twitter fan) and Tom (Twitter skeptic) in blurbs of 140 characters or less. The second part "Why should I join?" focuses on the benefits of a personal Twitter account. Feel free to contact us (Fresh Consulting) for your business use at team@freshconsulting.com
Authenticity: The ultimate currency for brands onlineali Bullock
Companies still struggle with authenticity on social media and why and how they should implement this.
From internal people to the CEO, examples are outlined of how to navigate the social media landscape and how important credibility is during a crisis.
Ways to stay connected: Harnessing, managing, and preventing context collapse...Stefanie Duguay
Social media sites, such as Facebook, present the potential for people to organise connections with acquaintances from all walks of life within a single site. This can lead to context collapse, a flattening of the boundaries that generally separate audiences for self-expression. Drawing on literature about young people’s social media use and my research with LGBTQ early adults, I will discuss how context collapse is experienced as an event through which individuals can intentionally redefine themselves across audiences or manage identity expressions received by unintended audiences. Possible strategies for reinstating contexts on social media will also be explored in this presentation.
This presentation is about my MSc research relating to the way that multiple groups of acquaintances on social networking sites, such as Facebook, can create environments ripe for context collapse - untailored identity performances to unintended audiences. More info here: http://stefanieduguay.com/?page_id=595
Business & Branding - Era of Broadcast ReversalHubert Grealish
Key points:
• Business of 'Broadcast Reversal': consumers as shareholders in brands, what corporations and co's alike now NEED to realize. That consumers are holding brands closer than before, with implications for business.
• Consumers (and mobile) in control: Brands can no longer prescribe what folk think. They need to ‘breathe’ more and demonstrate a humility and willingness to engage in new ways. Consumers are already conversing about brands, yet many brands still choose to ignore this opting for ‘campaigning’ instead.
• Small businesses leading the way... SMEs never lost the human touch. What can we learn from them as the build the new media landscape, leaving corporations behind.
• Time to Kill the ‘Message’ once and for all... to open up more to consumers. Even 'Marketing' has become jaded as thinking remains limited to tactics and executions, not on favour and emotional engagement. We need to reinstate purpose and 'meaning' in all comms.
• Word of Mouth is again the new playing field. Enabled by social and mobile, though led by consumers. Winners are creating warmth with consumers as they show they don’t pump ‘messages’, or seek ‘Likes’, instead engage and make sense in new and innovative ways.
How to Develop Your Brand's Social Tone of Voice360i
Via 360i -- A quick guide for how brands should approach their tone of voice across social communities. For more information, visit http://blog.360i.com/.
Why you should deal with text messages differentlyWorkInConfidence
In 2014 the Radicati Group reported that the average number of business-related emails sent and received each day is 121. That number is predicted to rise to at least 140 by 2018. On top of this many organisations are also using business communication tools such as Skype and Slack. These are great for instant access but greatly add to the mass of text messages that need to be processed.
Partner Plus Brand Basics Session 3 Workbook Cisco Partners
This document is to help you put into practice what you have learned in Partner Plus Brand Basics Session 3, this workbook is your tool to help you understand the following:
• Creating a consistent brand identity
• Improving brand communications
• Developing a strong brand culture
Write first, right later...how to write betterVerbal Identity
Sometimes we all need help to erm, you know, write better stuff and that.
Here's how the writers at Verbal Identity help brand owners (and each other) to write better.
Enjoy.
Stop Talking at Me. Nobody is Listening: The New Physics of the ConsumerverseGavin Heaton
Presented at the DiG Festival, NSW, 2013.
Digital is hot right now. But as brands and businesses of all shapes and sizes rush into the digital domain, they bring with them the baggage of old marketing and PR practices. This brave new digital world is a fundamentally different space. Welcome to the "Consumerverse" - an upside-down, inside-out universe where analytics are revealing, on the one hand, the hit and miss randomness of broadcast messaging, and on the other, the growing importance of guided engagement-laden conversation designed to reach the consumer’s “sphere of attraction.”
To succeed in this new Consumerverse, brands need to understand the new physics of attraction and design their business, communications and customer experience accordingly.
The recent Outlook for Australian Social Business 2012 showed there was a perception gap between brands and customers. This goes far beyond "social media" - and becoming a "Social Business" means reaching beyond just Facebook or Twitter. It's about transforming your business, industry and relationships.
How do you consistently engage your audience? How do you tell a compelling story? This presentation shows, through the P-L-A-Y framework, just how you can make your stories move through social networks
InterestingSouth: Cluetrain - Through the Eyes of a ChildGavin Heaton
Presentation for InterestingSouth. To reimagine the world we live in, we often try to "see through the eyes of a child". But what happens when the world of a four year old collides with the new media world of the Cluetrain Manifesto? This THREE minute presentation puts a digital camera in the hands of my daughters.
1. to
write 4 & mirror of intent
how social authority the
media authenticity
In the world of social media, business writing can be the “kiss of death”. Rather than writing in the voice and style of the brand, you need to embrace
the voice of the customer. Here are FIVE reflections to help locate, engage and incorporate the voice of the customer in your social media copywriting.
Reiteration: Focused Consistency: Style and
reiteration of key terms language reinforces
and language trust and personality
Rhythm: Consistent Conversation: Write
sentence length and as if the copy is to be
formal language creates spoken. It promotes
authority engagement
Keywords: Brand, Topics: Copy focuses
product /service terms on the topic at hand not
are fore grounded as on the product or
part of the context solution
Jargon: Industry or Speech: Write like you
company specific terms are making a speech at
are assumed knowledge a high school
Story: Copy uses
Description: Copy
narrative to explain
describes a situation
choices, make
often in the third person
suggestions, prove points
Learn more:
To turn social media into business insight, subscribe to www.servantofchaos.com