SlideShare a Scribd company logo
to
    write 4                                                                                                   & mirror of intent
how                                    social                                  authority                              the
                                       media                                 authenticity
In the world of social media, business writing can be the “kiss of death”. Rather than writing in the voice and style of the brand, you need to embrace
the voice of the customer. Here are FIVE reflections to help locate, engage and incorporate the voice of the customer in your social media copywriting.



                      Reiteration: Focused                                                                       Consistency: Style and
                      reiteration of key terms                                                                   language reinforces
                      and language                                                                               trust and personality


                                      Rhythm: Consistent                                          Conversation: Write
                                      sentence length and                                         as if the copy is to be
                                      formal language creates                                     spoken. It promotes
                                      authority                                                   engagement


                                                  Keywords: Brand,                     Topics: Copy focuses
                                                  product /service terms               on the topic at hand not
                                                  are fore grounded as                 on the product or
                                                  part of the context                  solution


                                      Jargon: Industry or                                          Speech: Write like you
                                      company specific terms                                       are making a speech at
                                      are assumed knowledge                                        a high school

                                                                                                                                   Story: Copy uses
         Description: Copy
                                                                                                                                   narrative to explain
         describes a situation
                                                                                                                                   choices, make
         often in the third person
                                                                                                                                   suggestions, prove points


                                                 Learn more:
                                                 To turn social media into business insight, subscribe to www.servantofchaos.com

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How to Write for Social Media

  • 1. to write 4 & mirror of intent how social authority the media authenticity In the world of social media, business writing can be the “kiss of death”. Rather than writing in the voice and style of the brand, you need to embrace the voice of the customer. Here are FIVE reflections to help locate, engage and incorporate the voice of the customer in your social media copywriting. Reiteration: Focused Consistency: Style and reiteration of key terms language reinforces and language trust and personality Rhythm: Consistent Conversation: Write sentence length and as if the copy is to be formal language creates spoken. It promotes authority engagement Keywords: Brand, Topics: Copy focuses product /service terms on the topic at hand not are fore grounded as on the product or part of the context solution Jargon: Industry or Speech: Write like you company specific terms are making a speech at are assumed knowledge a high school Story: Copy uses Description: Copy narrative to explain describes a situation choices, make often in the third person suggestions, prove points Learn more: To turn social media into business insight, subscribe to www.servantofchaos.com