The document discusses a PESTLE analysis of the media and entertainment industry in India. It analyzes how political, economic, social, technological, legal, and environmental factors impact the industry. Politically, the media influences public opinion and debates with leaders. Economically, the industry is growing 11.8% annually with foreign investment allowed. Socially, the media can manipulate behavior. Technologically, advances like AI are transforming content creation and experience. Legally, intellectual property laws must be followed. Environmentally, productions aim to reduce their carbon footprint.

1. MEDIA AND
ENTERTAINMENT
INDUSTRY
P.E.S.T.L.E
ANALYSIS
ON

2. MEDIA AND ENTERTAINMENT INDUSTRY
• Media & entertainment industry consists of movies, radio,
music, shows, news papers, magazines etc.,
• The Indian media and entertainment (M&E) industry is
estimated to grow 11.8% this year
• The persisting strength of the movie business and the fast
expanding new media segment offsetting the effects of a
slowing economy.

3. PESTLE ANALYSIS ON MEDIA &
ENTERTAINMENT INDUSTRY
A tool used to analyze and monitor the macro-environmental factors
that may have a profound impact on an organization's performance.
PESTLE Acronym define 6 areas,
• POLITICAL
• ECONOMICAL
• SOCIAL
• TECHNOLOGICAL
• LEGAL
• ENVIRONMENTAL

4. POLITICAL
• The media manipulates the public opinion by
making the public aware of certain facts in
regard to government choices and information.
• MEDIA (NEWS CHANNELS) Often makes
discussions/debates with political leaders and
representatives.
• Everyday the press releases exclusive
information about the government to the
public which influences public opinion.

5. ECONOMICAL
• The Indian media and entertainment (M&E)
industry is estimated to grow 11.8% this year.
• FDI in Teleports, direct-to-home (DTH), cable
networks, mobile TV, Headend-in-the-Sky
Broadcasting Services are allowed.
• up to 74% with FDI,
• up to 49% under the Automatic route.

6. SOCIAL
• The media influences so many people’s behavior
nowadays.
• media can manipulate, influence, persuade and
pressurize society, along with even controlling
the world at times in both positive and negative
ways; mentally, physically and emotionally.

7. TECHNOLOGICAL
Technology Trends Affecting the M&E industry.
• Advanced electronic devices which make life easy
• Artificial intelligence (AI) promises to transform the media and
• Entertainment business – impacting everything from content creation
to the consumer experience.

8. LEGAL
• Entertainment law, also referred to as media law is legal services provided
to the entertainment industry.
• These services in entertainment law overlap with intellectual property law.
• Intellectual property has many moving parts that include trademarks,
copyright, and the "Right of Publicity".
• Pirating such information may lead to criminal offence and even to be
behind bars!

9. ENVIRONMENTAL
• The film and television production industry generates carbon and
greenhouse gases from travel, transportation, production material
deliveries,
• onsite generators and even pyrotechnical scenes. To account for the carbon
footprint that results from these activities,
• Many productions will hire third party contractors who specialize in carbon
and life cycle analysis accounting to track the overall impact from the
production.