The document summarizes how a magazine addressed and attracted its intended audience. It used design elements like a graffiti font on the cover that appealed to hip hop fans. Photos of rappers in different outfits allowed readers to feel connected. Pull quotes and celebrity interviews and photos helped readers relate and aspire. The color scheme, fonts, and visuals created a prestigious style while representing hip hop culture. Overall the magazine supported underground artists, addressed readers through slang, and provided social interaction and inspiration to attract its target audience.

1. Evaluation Question 5
How did you attract/ address your
audience?

2. Front Cover
The masthead is written in a graffiti
style font. This iconic Hip-Hop hobby
would appeal to potential readers, if
they are also interested in graffiti. It
also demonstrates how my
production is true to the origins of the
genre, whilst acknowledging that the
sophisticated audience is being please
through the quantity of text on the
double page spread.
The boarder going along the top
and the right hand side, is supposed
to resemble paint running down a
wall, which doesn’t only give the
magazine a more visual and artistic
effect. It is also iconic for the genre,
which why audience will use for
identification, especially when the
magazine is one the shelf, hence
the top cornering position.
The tag line ‘at the heart of rap and
hip-hop’ links creativity to the
genre, showing that it is actually
more sophisticated, than it is
stereotypically seen to be. This
appeals to the more sophisticated
target audience.
The very iconic out fit of the
model will attract readers, as they
simply by looking at the picture
can tell what kind of magazine it
is. Showing of things like the cap
and accessories like the cap
appeal to readers, as talking
about the clothes with friends,
gives them the gratification of
social interaction.
The colour scheme of black white and gold, I
believe gives the magazine a very prestigious
style. This will attract readers, as it
particularly targets the new and wider
spread rap audience. As the genre is
constantly changing, it changed from being a
sort of unsophisticated genre, to becoming
more classy, and more sophisticated.
The medium close up connotes the
rappers confidence. This power is
appealing to the rappers fans, as it is
iconic and inspirational for the readers in
the lower part of the income bracket.

3. Content Page
The title ‘What’s up?’ appeals
to the reader in the lower
income bracket of my
audience, as it addresses them
through slang, which the
target audience would use. So
the reader automatically feels
more relaxed when reading
this, as he knows, that he will
be able to relate to the text.
Due to my target audience
being aspirers, the
expensive clothes and
jewellery will attract the
readers in the lower income
bracket of my audience, as
it supports the rags’ to
riches’ attitude’.
The ‘rapper’ being a good
representation of the African
target audience, will allow the
audience to feel connected to the
artist, as well as the magazine he
is portrayed in, and also gives the
audience social interaction
through them being able to
associate themselves to the actor.
The font is designed, to
represent, a typical 1920
style. That time notorious for
crime, it suits the rap and
hip- hop genre well, which is
stereotypically associated
with gangs and crime. This
suitable font, allows the
reader to enjoy the whole
design of the magazine more.
The graffiti in the background
is not only iconic for hip- hop,
but the text on the mans T-
shirt in the picture says ‘stop
wars’ which is a great way
connote the genres new
image of innocence, hidden in
a hip- hop icon.
The longshot connotes that the rappers is alone, but the low angle portrays
this loneliness as being positive, and showing that the rapper is
independent and dominate, and doesn’t rely on anyone. This allows the
audience to relate with the actor, giving them Maslow’s sense of self
esteem.

4. Double Page Spread
The pull quote attracts the
reader, as receiving such
brief information, gets the
reader interested, and makes
him want to read more about
it.
It also places the reader on
the same sort of level with
the artist, in the way that
they are both inspiring to
something, in Zeedo’s case
the ‘big break’.
Seeing celebrities in
expensive clothes, doesn’t
only gratifies the reader in
terms of entertainment,
but it allows the reader, to
aspirer to something,
especially as my target
audience are aspirers.
In all the photos, the rapper is dressed in very different costumes, the first being smart
casual, the second very smart, and the third being very casual. Seeing a famous celebrity in
such different ways, allows the reader to feel more connected to the rapper, especially if
that is supported by a written interview from him.
Having an effect on
the picture, shows
how the magazine
adapted to the
modern culture, and
supports the fact that
the magazine is very
active and
progressive, which
naturally is very
appealing to readers
in the C-B income
bracket.
Having one page with a
black background and
the other with a white
one, highlights again
the great emphasis the
magazine has on the
design, which includes
the colour scheme.

5. Conclusion
In my four pages, are many things which attract the readers attention, and makes
the magazine appealing to the audience, such as giving the reader gratification
through my magazine supporting underground rappers, showing that it is worth
aspiring to thrive. Several layers of Maslow’s hierarchy are going to be pleased
with the magazine, for example the social layer is pleased through he magazine
supporting social interaction, and being generally very active towards the
audience. There are also several things which would have made the magazine
even more attractive for my target audience.
Seeing as most of the target audience for my magazine is male, including
something, which gratifies the theory of the ‘make gaze’, would have made the
magazine more effective for sale. Also including some more iconic things, which
represent hip- hop, would have made the ,magazine more appealing.
Overall I am happy with the result, there were several things, which were pleasing
to the reader, for example the general design of the magazine, including the fonts.
Also, I think the front cover was especially effective. In my audience feedback I
was also told that they liked the mix of casual writing and use of slang, with the
sophisticated design and relevant topics mentioned.