The document discusses how the creator effectively combined their music video, digipak, and magazine advertisement through consistent themes, fonts, imagery, and colors. Specifically, they used the same bold font from the music video in the magazine ad to represent empowerment and individuality. For the digipak, they chose a handwritten font to create a personal connection. Footage and close-up shots from the music video were also featured in the other products to familiarize audiences and create synergy across the works.

1. How effective is the combination of
your music video with your digipak
and magazine advertisement?
Sanan Barissal

2. • When planning my digipak and magazine
advert I researched many others of the indie/
pop genre in order to find out the most used
codes and conventions.
• I chose to effectively combine my products by
sticking to consistent themes and conventions
throughout the three products such as the
artist’s style, props used and the themes.

3. My Digipak

5. My Magazine Advertisement

6. • I chose to use the same large bold font which
is seen in the opening credits of my music
video when creating my magazine
advertisement as not only is the boldness easy
to read and easily recognisable but it also
signifies female empowerment. In addition, it
insinuates the individuality of the artist in
comparison to other artists of the indie/ pop
genre.

7. • However, when creating my digipak I chose to
use a ‘Blackadder ITC’ font because the
squiggly handwriting has resemblance to that
used in diary entries which creates a sense of
personal interaction between the artist and
the audience. It also insinuates that the
digipak is special which is why the handwriting
style font is not used on the magazine
advertisement where everyone can see it. It
also represents the artist’s girly and feminine
side in contrast to the domineering side
portrayed in the video which represents her
versatility.

8. • I wanted to synergise my products in order to
familiarise the audience with each product
related to the artist. I did this by creating a
consistent theme which was evident by
looking at my digipak and magazine
advertisement and is reflected in my music
video.

9. • I also did this by using footage from my music
video as still image shots in my magazine
advertisement and digipak.
I removed the old age effect when creating my
magazine advertisement in order to improve the
quality of the image and make it look clearer. I also
kept the increased saturation as it promotes the artist
as a star from another era

10. Colour Scheme
• I decided to use dull and boring colours such
as grey and darker colours to represent the
technological theme which is evident by
looking at my digipak.
• I contrasted this by using brighter neutral and
pastel colours such as green and pink to
represent the natural theme and the wide
shots of the fields in the mise- en –scene in
both my magazine advertisement and digipak
show the strong rural themes which are
present in my music video

11. • I used close up images of the artist on my
magazine advertisement and digipak in order
to familiarise the audience with the look and
style of the artist so they recognise her
merchandise or if they saw any of her other
work they would instantly distinguish it.

12. • The front and back panel of my digipak reflect
the start and end of my music video as the
artist is facing the audience at the start of the
audience, however more towards the end she
starts to face the other way as if she is running
back into the past because she doesn’t like the
effects technology has on the present tense.