The document discusses the planning and production process for a music video. It summarizes that the author researched different genres of music videos to understand how to approach their own video for a band. They used various media technologies for editing, recording, and social media outreach. Final Cut Pro was used for editing due to its ease of use and effects. Social media like Twitter and YouTube helped reach the target audience and find inspiration from other similar productions. Both digital and non-digital technologies were used to create unique ancillary materials to promote the band.

2.  I began research and planning by looking at different
music videos, and looking at how each individual artist
would approach their video, and what was genre specific.
For example, rock bands, such as Bring Me The Horizon
had more shots that were purely to show performance, and
then alternate shots to show other aspects. However, rap
videos would incorporate the two, so as to show the artist
lip-syncing with the music whilst not actually being in a
performance-specific shot, and acting at the same time. As
we had a band, we had to show a clear contrast between the
performance and the story-line shots.

3.  In our A2 Media Coursework production, we used a wide
variety of different media technologies, for all different
stages of the production, ranging from editing software, to
recording devices, to social networks.
 For the editing and main producing of the video, we used
Final Cut Pro, which we felt was the best for what we
wanted to do, as it was easy to use, and it had all the
different effects that we wanted to use, such as the colour-
filtering and the different lense views we could put onto
different shots within the video.

4.  This contrasted with other editing formats that we have
tried to use before, such as Windows Movie Maker, which
was a lot more complicated for what it was, and the end
result was not as good as it might have been had we used
Final Cut.
 This was also beneficial as it helped us to get exactly what it
was we wanted out of the post-production in the way of
making it unique and specific to the band.

5. Within our research, we stuck to the social networking side
of things, for example with Twitter and YouTube, as it was
easier for us to reach out to the target audience and find
out what it is they’d like to see within our production.

6.  It also made it a lot simpler to find people with similar
interests to the usual target audience, meaning their
input would be more reliable than someone who didn’t
care particularly. Also, on YouTube it was very easy to
find other media productions of a similar genre, from
which we were able to draw inspiration from, and alter
our own production. By having all of these different
ways of getting inspiration/feedback, it was far easier
to have an idea of how to improve our production,
alongside knowing what to do next in order for it to
look good.

7.  We not only used digital technology for our video, but
also for our other ancillaries, such as the digipak and
the magazine advert. We created both on PhotoShop,
on the macs, which was very good as it had so many
different options, especially with the layering and the
altering of the image. It also allowed us to find a very
effective font for the band. This helped us to make the
band more unique and alternate, as where if we’d have
used a different editing format, we may have struggled
with this, due to a minimal selection of editing tools,
making the end result dull, and even generic.