The document discusses the planning and production process for a music video created for an A2 Media Coursework. Research was conducted on genre-specific music video styles. A variety of media technologies were used, including Final Cut Pro for editing, which allowed for effects like color filtering and different lens views. Social networks like Twitter and YouTube were used for audience research and inspiration from other productions. PhotoShop was also used to create additional materials like a digipak and magazine ad, allowing for layering, image alteration, and unique font selection to distinguish the band.