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Evaluation Q3 media technologies
- 1. How did youuse media technologies in the construction and research, planning and evaluation stages? Abigail Downes
- 2. Research While conducting myresearch I used: • Survey Monkey • YouTube • Premier • Google
- 3. Survey Monkey Duringmy research I used Survey Monkey to create surveys which I then displayed on my social media to gain responses. These responses helped me to gain information on what audiences like about music videos and digipaks. The responses I gained helped inform my design decisions and what codes and conventions we followed when making our music video. Survey Monkey was helpful because it was free and easy to use but it also analysed the responses and gave statistics which helped me prioritise the answers chosen.
- 4. Adobe Premier Iused adobe premier to put all the interview clips together. This allowed me to see everyone’s opinion in one clip. I also added titles to the video because it made it easier to understand what the individual is answering. By having the clips altogether it made it easier to analyse the qualitative audience research we had gathered, by analysing the clips we gained a better insight into what our audiences were wanting from a music video and they had given examples of their favourite music videos which allowed us to look at the music videos as a group and decide what elements we liked and could incorporate into our music video.
- 5. Prezi I usedPrezi a lot when researching music video codes and conventions to include in my music video because it allows me to view lots of different presentations which all offer different interpretations therefore I can gain a wide variety of theories and conventions from different perspectives. I also used Prezi when researching how to analyse digipaks and the codes and conventions that they follow. Prezi was helpful because the information is in small pieces which are clearly explained and usually supported with images.
- 6. YouTube We usedYouTube because it has an extensive library of music videos. It allowed us to find videos from similar artists, letting us pick out the conventions from other videos and gain a better understanding of these conventions, enabling us to create a more genuine product. Also Using YouTube allowed us to play the videos as much as possible, pause in specific places, replay sections of the video and skip to specific sections of the video which helped us to write in-depth analysis of all of the music videos. Also YouTube gives suggestions of videos to watch which are similar to the one you are currently watching this allowed me to view lots of indie music videos and gain a clear idea of what they include and how they are shot.
- 7. Planning While planning mymedia products I used: • Blogger • Maps • Word
- 8. Blogger We usedblogger when planning because it allows us to display our work in chronological order so we can keep track of my planning progress. It is also a place to write up work therefore we used it to analyse the qualitative audience research we collected.
- 9. Google Maps Thiswas useful for planning the locations for filming because it meant as a group we didn’t need to visit the areas personally saving time and money. Maps also gave reviews for the locations as well as a website link and contact numbers. By giving the contact numbers it allowed us to ask permission to use the location for filming.
- 10. Microsoft Word Weused Word to create a shooting schedule for the filming of our music video. This involved putting the roles, times and locations for the filming of our music video. We printed these out and gave one to each member of the group so they knew what was expected of them at each location at a set time during shooting. This made the shooting process much smoother and run more efficient as no one was confused in what was the next step in filming and what needed to be filmed. We also used word specifically for our band overview and response to the brief because we can positioned pictures more closely by changing the wrapping options and you can place text into text boxes which gives you more space on the page for photos.
- 11. Construction While constructing mymedia products I used: • A digital Camera • Photoshop • Premier
- 12. Digital Camera Weused a Canon 600D SLR and a tripod for taking images of the band and filming the music video. To film the music video effectively; I learnt how to focus the camera which allowed me to film clear shots so the audience can clearly see what is going on. I also learnt how to zoom in with the camera this draws the audiences attention to specific facial expressions and objects helping to build meaning in the music video. The camera has 2 functions, photos and film. Therefore using the SLR meant we didn’t have to obtain two pieces of gear for the two different jobs; instead it was used for the both of them making the process much easier.
- 13. Photoshop Using Photoshopallowed us to manipulate and edit images so they followed conventions of the indie genre and the precision of the tools allowed us to create a digipak to a professional standard. We changed the levels of the images of the band to create a two-tone effect on the images which we then re-coloured the images mauve and black which made the band look different and eye catching however the stylised image suggests mystery, a convention of the Indie genre.
- 14. Premier I usedpremier to make the music video. I did this by putting all the filmed clips into premier and clipping them together and placing the clips in order according to the storyboard. I also over laid our chosen song ‘1996’ so the clips matched with the lyrics, this helped to build meaning and follow the codes and conventions of music videos. I also made titles for the start of the music video to introduce the band and the song title.
- 15. Evaluation While writing myevaluation I used: • Slide share • PowerPoint • Adobe Acrobat
- 16. Slide Share Iused slide share throughout my coursework but mainly in my evaluation. I used Slide Share to upload power points onto my blog. Slide Share allowed me to use different mediums to present my work, this makes my blog look more interesting.
- 17. PowerPoint We usedPowerPoint to present our evaluation because it allowed us to have sub topics per slide making our work more organised and simple. PowerPoint still allows us to insert images and charts on the slides so we used PowerPoint to analyse the feedback we got from our audience and how our products were effective and had synergy.
- 18. Adobe Acrobat Unfortunately,during our coursework we made an error with our research but the presentation was already uploaded. Therefore instead of redoing the PowerPoint, we used adobe acrobat to export the PowerPoint which was exported out as a PDF back to a PowerPoint. This was useful because it meant we saved time by not having to create a new presentation but we also learnt a new skill.