Presented by Vaneese Johnson, Career Reinvention Coach at the 2013 Novato Women In Business Networking Event on December 10th.

1. Brand You and Your Business
Presented to the Novato Women In Business Networking
Luncheon by Vaneese Johnson, Career Reinvention
Coach
December 10, 2013
Brought to you by:

2. (510) 859-8707
www.otmcareers.com
PERSONAL BRANDING IS UNIQUENESS = SUCCESS
The Authentic You
Clear and Consistent Messaging
Position Yourself as an Expert
All brands are based on what’s true, genuine, and real.

3. (510) 859-8707
www.otmcareers.com
3 MAJOR COMPONENTS
USP - Unique Selling Proposition:
Your differentiation.
ROI - Return On Investment:
Solve my problem, now!
Target Audience:
Who benefits? Why?

4. (510) 859-8707
www.otmcareers.com
BRANDING TOOLS & APPLICATIONS

5. (510) 859-8707
www.otmcareers.com
Extract, Express & Exude Your Brand
• Your Brand is Your Business.
• Leverage your uniqueness and
create curiosity.
• Target audiences, companies and
opportunities that fit you.
• Maximize branding tools for
messaging & consistency

6. (510) 859-8707
www.otmcareers.com
1-2-3 Branding Steps
• Identify your personal brand - what is your uniqueness?
• Create a personal branding statement - it’s your value proposition to
your target audience.
• Campaign- create a PBS, Personal Branding Strategy.
(Social Media Platforms, Branding Sites & Identity tools)

7. (510) 859-8707
www.otmcareers.com
Branding Inspiration
“Be yourself because everyone else is already taken.”
-Oscar Wilde