The combination of the artist's media products and ancillary tasks are effective. A logo and branding style are used consistently across the music video, website, and album digipak to clearly identify the artist. Interconnectivity between the products is established, such as a QR code on the digipak linking to the website and the website promoting both the video and digipak. Locations from the artist's photoshoots are also featured in the music video to further connect the products.