The document discusses the use of synergy between a music video and its ancillary products, including a digipak and website, for an artist named S.DOT. Key aspects of synergy utilized included shots of S.DOT's rings, the faces of S.DOT and J, and a black and white color scheme. These visual links were featured consistently across the video, digipak, and website to help audiences recognize the products as being connected and identify S.DOT as a brand. While the theoretical synergy between the main and ancillary texts was deemed effective, the author notes that lower video quality may weaken the connection between the products for audiences.

1. HOW WAS SYNERGY USED IN
OUR PRODUCTION PIECES?
How effective is the combination of
your main product and ancillary
texts?

2. “A SUCCESSFUL MUSIC VIDEO WIL MAKE CLEAR VISUAL LINKS
BETWEEN IT AND ITS ANCILLARY PRODUCTS.”
During the planning process, we placed a lot of
emphasis on ensuring that we had some
obvious and consistent synergous links, that we
would be able to easily incorporate into all the
pieces we would produce. The most significant
items of synergy that we had planned to utilise
were:
The image of S.DOT’s rings.
S.DOT and J’s faces
The black and white colour
scheme

3. What aspects of the video link with
the Digipak?
The main link between the video and the
Digipak is the visual style elements that we
chose to include.
During the video moments of black and
white can be seen. Also, every base
track contains shots where the artists
faces can be seen. We wanted to
emphasise the importance of ensuring
the artists faces were recognisable and
to do this, we had to feature their faces
as much as possible. These synergetic
devices were maintained throughout
the creation of both the music video
and the Digipak, where the focus of
both the album cover and the music
video is the artists.

4. What aspects of the video link with
the website?
The main links
between the video and
the website are both
the visual style, the
artists themselves and
the use of the main
synergous link, S.DOT’s
ring. The audience
subconsciously see all
three of these
elements and therefore
are able to recognise
the artist, S.DOT simply
by seeing any of the
three synergous links.

5. How can your audience recognise
them as linked products?
These 3 clear visual links are shown non-stop
throughout the video, on the digipak and are
feature on the website. The audience begin to
identify the use of black and white, the 2 rings
and the artists face with S.DOT and are then
drawn into the artist as a brand.

6. How successful do you think your main
and ancillary texts are?
Theoretically and in terms of synergy, I feel that the main and ancillary
texts that we have created are very effective. We tried to stick very
closely to the codes and conventions of music videos of the same
genre, whilst challenging codes and conventions that we felt didn’t add
anything to enhance S.DOT’s character. Furthermore, I feel like the
synergy between the main and ancillary texts was strong.
I feel as though the camera quality of the main text significantly effects
how successful the product alone is, as well as weakening the link
between the video and ancillary texts. This is because there was
emphasis on capturing high quality shots for our ancillary texts, and
when put side by side, the shots used in the music video are of a
significantly lower quality. I feel that all the texts would have linked
together more if everything we created looked equally sharp and of a
high quality.

7. Will they attract the target audience?
The ancillary texts will be attractive to the audience as
they resemble existing products that have been
successful. When doing our audience research, we put a
lot of effort into creating these social networking sites
and apps that are popular among members of our target
audience. By doing this the target audience will be drawn
into purchasing the album and visiting the website.
The music video may fail to attract a wider audience as
we had followed the codes and conventions very strictly.
This meant that our video was very typical of a video of
the UK Rap genre, and therefore probably will not appeal
to the target audiences of other genres.

8. How does my use of synergy compare
with that of existing products?
Our use of synergy almost mirrors that of similar
artists such as Wretch 32 and Krept and Konan.