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1. HOW EFFECTIVE IS THE
COMBINATION OF YOUR
MAIN PRODUCT AND
ANCILLARY TEXTS?
Evaluation Question 3 – Holly Morsley

2. When working on my main and ancillary products, it was vital that
the products looked professional by employing continuity throughout.
It was also important that they differed from other products within
the same genre so that it gave a niche, unique appearance.
In order to make my product effective, it was important that they
key themes presented in the video were represented throughout the
products as to create a consistent branding for the artist and the
company, overall making the appearance of the product look more
professional and to create a positive brand identity.
The way that I combined the products to present the brand identity
is to represent the brands identity through certain aspects of mise-
en-scene and stylistic features that allowed the key themes and
motifs to be displayed.
Why is it important to have
an effective combination?

3. What is my house style?
The font that was used throughout my products was titled
Beatnik SF. The serif style of this font allowed for the
information presented to be legible and look modern –
relating to the audience.
The text colour varied depending on the colour of the
background – however I kept the colour scheme of this
monochrome so that it would be easier on the eyes and
allow the multi-coloured colour scheme of the rest of the
product to stand out.
As stated, the colour scheme for the other aspects of the
products was a pastel rainbow effect which was used to
represent the artist’s sexuality and the overarching theme
of the product.

4. What is the overarching theme of
the main product?
The overarching theme within the main
product was the theme of freedom and
self-expression. The video shows the
main artist struggling with his self-
identity and doing various actions that
goes against male gender roles. The
imagery and motif of the gay flag and
the flirtatious facial expressions of the
artist also evoke the theme of sexuality
and sexual expression.
The inclusion of old film motifs such as
the appearance of “Grace Kelly” and
the countdown film reel at the
beginning also links the video to the
entertainment industry.

5. How were the overarching themes of the
video presented in the ancillary products?
 Within the digipak, the theme of self-expression was presented in the
various facial expressions of the artist. The variety represents the artist
experimenting with their emotions and how they present themselves to
the audience – ranging from happy to neutral to moody. This allows the
audience to view the artist from different perspectives – creating a
varied and open artist image.
 The LGBT imagery of the rainbow flag in the video is also continued in
the digipak with the cascading rainbow effect on the digipak effect. This
also reinforces how the products conform to the pop genre.
 The name of the album “Life in the Centre of the Frame” links directly to
the entertainment industry as the album explores life in the spotlight.
The clapperboard prop was utilised to enforce this theme. However the
way that the artist holds the board – reflective of traditional police
mugshots – represents how the artist feels restricted by the industry.

6.  The typography in the digipak is serif and straight,
allowing for the text to be easily read. The rainbow
gradient effect allows the LGBT imagery to be
presented in the font, linking the video and the
overall theme of the products. It also matches the
font that is presented at the beginning of the video.

7.  The magazine advert employs a
continuity that allows it to be linked to
the digipak, allowing for the audience
to interpret the products as part of the
same branding.
 The font remained consistent
throughout the digipak, the music
video and the magazine advert to
create similarities between the
product and to create a branding for
the artist.