The target audience for the Haus of Now magazine is males and females ages 16 to 40 who are interested in house music, social media, and going out activities. The magazine will appeal to both genders by including female DJs and a romantic storyline. Younger audiences will be interested in keeping up with music charts and new DJs visiting the UK. The magazine will be advertised primarily through social media to reach a worldwide audience and promote accessibility. While the magazine aims to appeal to all social classes who enjoy house music, those in lower income groups may not be able to afford the £5.99 price.

1. What would be the
audience for your
media product?
By Dinko Borov

2. Who?
• My audience will be male and female in order to get rid
of gender discrimination. The House genre will appear to
men and women as both male and female like to party, I
have made sure that females will be interested in my
magazine as I have included Female DJ’s in my contents
page and a love at first sight storyline which will be highly
appealing to my female audience. My magazine will
appear to 16+ teenagers and adults up to 40 as a very as
a very famous DJ Tiesto is 46 years old and there are
people worldwide at the age of 40+ still admiring his
music.

3. Interests of my audience
• My audience will be interested in music, particularly the
younger generation, they will also be interested in social
media and outgoing activities. The younger generation will be
keeping up with the UK charts just like any other teenagers
and upcoming DJ’s that are visiting the UK. Magazines can be
advertised on social media, this has a huge impact on
magazines because magazines can also be advertised online,
this is a new convention which is used by all magazines
because their potential customers spend a lot of time on
social media, hence why I have chosen to advertise Haus of
Now on social media, this also allows my magazine to be
advertised worldwide and this gives the target audience a
quick access.

4. Income and expenses
• My target audience will be from all social classes as everyone
people from music all social classes listen to music. But I
believe that lower class people will not be able to afford my
magazine. My magazine is not over prices, it is certainly
affordable, people will be willing to spend £5.99 on a
magazine if they do like house music.