This document outlines a proposed music magazine called "Non stop pop" that would focus on pop musicians from Hertfordshire, England. The magazine aims to support local artists, inform readers about upcoming shows in the area, and feature interviews and updates on local pop musicians. The target audiences are males aged 18-25 and females aged 15-25 who enjoy pop music. Marketing would primarily be done through social media posts and posters around colleges and bus stops. Distribution plans include selling copies at supermarkets, music venues, and through a mobile app.

1. Music magazine in
Hertfordshire

2. What my magazine will be called
•Non stop pop

3. purpose
• The primary purpose of my magazine is to inform people in Hertfordshire
about musicians who live/grown up in Hertfordshire so we can support local
musicians. and to attract people to the pop scene in Hertfordshire. , it will
tell people about the younger and upcoming artists within their area. Most
importantly, it will tell the readers about the best music venues near to
them so that they can get more involved in their music and see it all live.
• This is important as if more information and artists and known in the drill
scene it will become increasingly popular as it will appeal to new people.

4. content
• I would advertise local musicians in the area of Hertfordshire. this would
show people in the area the talent in Hertfordshire the benefit of having an
individual artist as it would appeal to a certain genre of music as well as the
area that the artist was brought up in. I would have a double page spread on
a different artist every 4 weeks. Within my double page spread, I will include
an update on the artists week and if they have released any music. I will also
include an interview with the artist . i would also include there Spotify scan
code so everyone can easily access there songs.

5. genre
• The genre of this magazine will be pop. I chose pop as there is no pop music
magazines in Hertfordshire Research shows that the large majority of
Hertfordshire download and stream music, but this magazines USP is that
there aren't currently any rival magazines which are purely based around
the genre of pop in Hertfordshire. As well as this, there are a lot of clubs in
Hertfordshire that play pop music meaning that people who go there are
aware of pop music and would be likely to be interested in buying a
magazine based on this genre.

6. Target audience
The primary target audience for this magazine
will be males between the ages of 18-25.This is
because they tend to enjoy this type of more
genre of music and they are also able to attend a
lot of the concerts put on by artist. also men
between these ages is when people begin to
broaden their taste in music so if they didn't like
POP before they might now
The secondary target audience for my pop
magazine would be females between the
ages of 15-25. this is because a lot of
females also enjoy pop music im also
targeting mainly over 18 as they can attend
the music venues and concerts

7. Resources and personnel

8. Marketing
Many different ways of advertising however I
would mainly focus on social media add as
that would have the highest amount of
viewers for very cheap
Social media account - By having a social
media account, it can be an easy way to
spread awareness of the magazine.This can
be done by posting pictures of the magazine
and giving it suitable hashtags or trending
hashtags so that people will be more
interested in it.
Posters - Putting posters on bus stops, near
collages or on walls will help to market the
magazine as people regularly walk past these
places on a daily bases and will most likely
stop and read the poster about my magazine.

9. Distribution
• Distribution:
• Supermarkets -We will give supermarkets a good small amount of copies to sell at
the beginning, while we are still gaining popularity, and then after this they will
begin to sell more copies of the magazine.
• Music venues- we will give a large amount of magazines that play the same genre
as our magazine this is because everyone who goes to it will like pop so there's a
high chance our magazine appeals to them
• App- would be our highest selling as most people would like to buy online as they
would have access to it everywhere and they don’t have to go out there way to buy
it .

10. Colour scheme

11. competition

12. font
• Bauhaus 93