Bonfire Ads, the leading advertising agency with creative team of efficient and inspired professionals who have set their sight on advertising and branding.
Discusses about the different media of Advertising use, and the the kinds of Advertising. This slideshow particularly discusses Interactive advertsing, most particularly Kiosks, and Point of Purchase. It also discusses about the difference between Product and Non-Product Advertising, Commercial and Non-commercial Advertising, and Awareness Advertsing.
Bonfire Ads, the leading advertising agency with creative team of efficient and inspired professionals who have set their sight on advertising and branding.
Discusses about the different media of Advertising use, and the the kinds of Advertising. This slideshow particularly discusses Interactive advertsing, most particularly Kiosks, and Point of Purchase. It also discusses about the difference between Product and Non-Product Advertising, Commercial and Non-commercial Advertising, and Awareness Advertsing.
This Advertising Module is designed to provide basic understanding of advertising. The text for the presentation is based on the book by Ferrell & Pride (2000) "Marketing".
This Advertising Module is designed to provide basic understanding of advertising. The text for the presentation is based on the book by Ferrell & Pride (2000) "Marketing".
This presentation has been made by myself to show a clear idea about the advertising management, nature and scope, significance of it, objectives, advantages and disadvantages, types of Advertising management, advertising budget flow, pie chart ...etc..
I have tried to make a ppt relating to evolution of advertising in a way that a student can understand the basic of advertising, i have tried to cite examples wherever possible, have taken references from books and sites. hope you like it! :)
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
4. PLAN :
History of advertising
Definition of advertising
Advertising Objectives
Types advertising
Purpose of advertising
Advantages & desavantages of advertising
Conclusion
5. In the 18th century:
Advertisements started to appear in weekly newspapers in England.
These early print advertisements were used mainly to promote books
and newspapers
HESTORY:
6. 19th century
Thomas J. Barratt from London has been called "the father of modern advertising” Working for
the pears soap company, Barratt created an effective advertising campaign for the company
products, which involved the use of targeted slogans, images and phrases .
Barratt introduced many of the crucial ideas that lie behind successful advertising and these were
widely circulated in his day.
In June 1836, French newspaper la presse was the first to include paid advertising in its pages.
HESTORY:
7. 20th century :
On the radio from the 1920s
Commercial television in the 1950s
Media diversification in the 1960s
Cable television from the 1980s
On the Internet from the 1990s
HESTORY:
8. Edo period advertising flyer from 1806 for a traditional medicine called Kinseitan
HESTORY:
9. HESTORY:
Advertisement for a live radio broadcast, sponsored by a milk
company and published in the Los Angeles Times on May 6,
1930
13. DEFINITION:
in business is a form of marketing communication used to encourage,
persuade, or manipulate an audience (viewers, readers or listeners;
sometimes a specific group) to take or continue to take some action
15. TYPES OF ADVERTISING :
Traditional Modes of Advertising:
16. TYPES OF ADVERTISING:
Billboards, Kiosks, Trade-shows and Events:
Press advertising:
are large structures located in
public places which display
advertisements to passing
pedestrians and motorists
Press advertising describes advertising in
a printed medium such as a newspaper,
magazine, Brochures, Fliers or trade
journal
17. TYPES OF ADVERTISING :
Radio Advertising:
Television Advertising
is a form of advertising via the medium
of radio.
The TV commercial is generally considered
the most effective mass-market advertising
format, as is reflected by the high prices TV
networks charge for commercial airtime
during popular TV events
19. TYPES OF ADVERTISING :
Online Advertising
Covert Advertising - Advertising in Movies:
is a form of promotion that uses the Internet
and World Wide Web for the expressed purpose of
delivering marketing messages to attract
customers.
is when a product or brand is embedded in
entertainment and media. For example, in a
film, the main character can use an item or other
of a definite brand,
20. Celebrity Advertising
TYPES OF ADVERTISING :
In-store Advertising
In-store advertising is any advertisement
placed in a retail store. It includes placement of
a product in visible locations in a store,
This type of advertising focuses upon using
celebrity power, fame, money, popularity to
gain recognition for their products and
promote specific stores or products.
Advertisers often advertise their products
21. TYPES OF ADVERTISING :
Digital Out of Home Advertising :
(DOOH) refers to dynamic media distributed across
placed-based networks in venues including, but not
limited to: cafes, bars, restaurants, health clubs,
colleges, arenas, gas stations, convenience stores,
barber shops, and public spaces.
22. Advertising is at the front of delivering the proper message to customers and
prospective customers. The purpose of advertising is to convince customers that a
company's services or products are the best, enhance the image of the company, point
out and create a need for products or services, demonstrate new uses for established
products, announce new products and programs, reinforce the salespeople's individual
messages, draw customers to the business, and to hold existing customers .
PURPOSE OF ADVERTISING:
23. AVANTAGES OF ADVERTISING :
For the company:
☞ Increasing the sales of the product/service.
☞ Creating and maintaining a brand identity or brand image.
☞ Communicating a change in the existing product line.
☞ Introduction of a new product or service.
☞ Increasing the buzz-value of the brand or the company.
24. For the customers :
Reduction in Prices:
Advertising stimulates demand; production is on large-scale and cost of production per unit falls. Due
to fall in production cost, price of the commodity is reduced.
Knowledge of Various Products:
People come to know about different kinds of products by means of advertising. Thus, the customer
has a large variety of goods to choose from. He picks up the best from among them.
No fear of Exploitation:
Advertising educate the people. They come to know all the characteristics of the product before it
reaches the seller. Thus, the seller cannot exploit the customers.
Improved Quality Product:
When a producer or a seller advertises his product, his objective is to win the confidence of the
customers. It is absolutely essential to improve the quality of the product if the confidence of the
customers is to be won. Hence, goods which are advertised are usually of good quality.
AVANTAGES OF ADVERTISING :
25. Adds to Costs:
An organization has to spend large amount on advertising. It increases the cost of the products.
Undermines Social Values:
Advertisement is a sort of day-dreaming for the people. These days it is taking the people away from
reality and into the realm of artificiality. Through its medium people get information about new products.
Confuses the Buyers:
Many a time distorted version of reality is shown in the advertising. Believing in advertising, consumers
buy the product. On its use, they feel cheated.
Encourages Sale of Inferior Products:
Every manufacturer projects his product as superior one in the advertisement. Therefore, the buyer is
unable to decide as to which product is really good.
Some Advertisement is in Bad Taste:
Many times, foul language and objectionable pictures are used in advertising in order to attract a
particular class. They may be insulting to a particular class. It causes decay of social values.
DISADVANTAGES OF ADVERTISING :