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AUDIENCE
RESEARCH
Questions asked to figure
out target audience
What do
these results
tell me
From these results I have the basics of
what my target audience are, I wanna
do a focus group to ask more
questions linking to the questions I
have already asked. This is to find out
more demographics from my
audience, their round favourite genres
for both music and documentaries. As
well as asking what their preferred
time limit would be for the
documentary and if they’d enjoy to
have music the focus of my
documentary.
Focus group
Questions:
1. What music/artists are you interested in?
2. Have you watched any music documentaries if so which
ones?
3. Did you enjoy watching the music documentaries over other
ones?
4. Which parts did you enjoy the most?
5. If these parts were maybes added into my documentary, do
you think you’d enjoy it?
6. Have you been to any concerts recently? If so, did you enjoy
them?
7. Did you find it difficult trying to find travel?
8. Are you aware of many music businesses locally?
9. Which of the four do you like the sound of more for the
title?
■ ‘all or nothing’ music documentary
■ ‘a book of memories’ music documentary
■ ‘stardust love book’ music documentary
■ ‘just one day’ music documentary
What do
these results
tell me
1. They all seem to have a wide
range of music genres they tend
to enjoy to listen too.
2. For the next 3 points, they all
seem to have watched some part
of the music side of
documentaries giving their
titles, so I know what to look
into.
3. Some of them find it more
difficult to find travel from the
after event as sometimes trains
or busses can be cancelled or
too full.
4. No one is aware of local music
businesses.
5. And finally, they enjoyed the
Audience
profile
I created this audience profile
so I can map out my audience
using pictures rather than
words. This is easier to take
note on instead of listening
everything my audience is
interested in, it just makes it
accessible to point out what
they like. Organizing them into
different areas, such as
concert arenas/outfits, dances,
collectables, albums and
others.

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audience research (emma) 1.pptxkkkkkkkkkkkkkkkkk

  • 2. Questions asked to figure out target audience What do these results tell me From these results I have the basics of what my target audience are, I wanna do a focus group to ask more questions linking to the questions I have already asked. This is to find out more demographics from my audience, their round favourite genres for both music and documentaries. As well as asking what their preferred time limit would be for the documentary and if they’d enjoy to have music the focus of my documentary.
  • 3. Focus group Questions: 1. What music/artists are you interested in? 2. Have you watched any music documentaries if so which ones? 3. Did you enjoy watching the music documentaries over other ones? 4. Which parts did you enjoy the most? 5. If these parts were maybes added into my documentary, do you think you’d enjoy it? 6. Have you been to any concerts recently? If so, did you enjoy them? 7. Did you find it difficult trying to find travel? 8. Are you aware of many music businesses locally? 9. Which of the four do you like the sound of more for the title? ■ ‘all or nothing’ music documentary ■ ‘a book of memories’ music documentary ■ ‘stardust love book’ music documentary ■ ‘just one day’ music documentary What do these results tell me 1. They all seem to have a wide range of music genres they tend to enjoy to listen too. 2. For the next 3 points, they all seem to have watched some part of the music side of documentaries giving their titles, so I know what to look into. 3. Some of them find it more difficult to find travel from the after event as sometimes trains or busses can be cancelled or too full. 4. No one is aware of local music businesses. 5. And finally, they enjoyed the
  • 4. Audience profile I created this audience profile so I can map out my audience using pictures rather than words. This is easier to take note on instead of listening everything my audience is interested in, it just makes it accessible to point out what they like. Organizing them into different areas, such as concert arenas/outfits, dances, collectables, albums and others.