2. Initial ideas
What graphic elements do you need to include?
Text, Images, Colour scheme, Layout, Genetic conventions, Intertextuality, barcode, font types, strapline etc.
What is the name of your magazine (masthead)?
The insider, Escape, Britain today, World view and Todays news. I came up with these names as they are all quite sharp and easy to remember.
What is the main feature (main cover line) in your magazine?
COVID19, Should the NHS get a pay rise due to COVID19, Black lives matter movement, Yemen how to help and support them, Giving the students their predicted grades may cause a lot of trouble
in the future. Is it fair? These will be the main cover lines as this is what is relevant around the world so far.
What other features (cover lines) are you including in your magazine?
Boris Johnson- why we must stay at home for the safety for everyone, Climate change. – how has coronavirus affected the world, How Dua Lipa and The Weeknd are bringing the 80s back… again.
Main images
include at least four original images in each of the two magazine covers/contents pages) 4 x 2 = 8 images in total. The image will be either the world with a mask around it or people protesting,
these would link to my main cover lines.
Codes and conventions of current affairs magazines.
The font used is characteristic to the magazine which makes it instantly recognisable and noticeable to the readers along with the stand-out colours and bold letters. , I will use sans-serif as it will
be easy to read and understand but also makes a bold statement, The coverlines will give the reader a insight of what is in the magazine, The main image will be in the centre of the magazine
which will attract the readers before they have read the magazine, The target audience will be ages 16-40 for both genders, I will have bold colours.
Use of colours: What are the main two colours in your image? Use these for your texts (title/ headlines).
The main two colours used in my image would be red. Or black and white.
Composition of your contents page: Where are you going to place your text, so it will make sense when reading it and will allow the audience to see the image clearly?
I will place my text at the top and around the image, which would make it easy for the audience to see the image clearly.
3. Primary target audience
The primary target audience of my magazine, in terms of demographic, socio-economic and psychographic profiling:
Demographic profiling: categorises audiences based on gender, race, age, interests, geo-demographic.
• Gender- both male and women
• Age- 16-26
• Interests- current affairs
• Geo-demographics- Any English speaking country e.g. UK, USA, Canada etc.
Socio-economic profiling : categorises audiences in terms of their occupation and income.
• Group A-c1- consist of white collar workers and well-paid professionals, e.g. bankers, lawyers, nurses etc. they would be the most interested
in the current affairs magazines.
Psychographic profiling: categorises audiences in terms of their personal aspirations, needs and desires.
• Individualists- As they will be the most interested in reading my magazine, as they’re all socially conscious group who like knowing about the
current affair's.
4. Secondary target audience
The secondary target audience of my magazine, in terms of demographic, socio-economic and psychographic profiling:
Demographic profiling: categorises audiences based on gender, race, age, interests, geo-demographic.
• Gender- Both male and female #
• Age- 26 and over
• Interests- global interest and news
• Geo-demographics- Any English speaking country e.g. UK, USA, Canada etc.
Socio-economic profiling : categorises audiences in terms of their occupation and income.
• Group E- people like pensioners would love to read about the current affairs and not really unemployed students.
Psychographic profiling: categorises audiences in terms of their personal aspirations, needs and desires.
• Succeeders and reformers- people who feel secure and in control and also who have responsible ideology, would love to read my
magazine as they will be extremely interested in reading about current affairs. Also the reformers would read it so they can find
out how to help in any way possible such as help with COVID-19.
5. Proposal
• The genre of my magazine is current affairs which will include information about political and economic current events such as COVID-19, NHS,
predicted grades for the students etc. The publishing company which my magazine will be on will be Dennis. Dennis also publishes magazines such as
fashion magazines, sporting magazines and cooking magazines. My target audience will be both female and male ages 16-64 and for all races that can
speak the English language such as the UK, USA and Canada. It will be for a niche audience. My current affair magazine will be for all groups but
mainly people of groups C1, which are the white-collar workers, B, which are fairly well-paid professionals and A, which are very well-paid
professionals of the socio-economic model. My current affair magazine will be in the cognitive level of the Abraham Maslow hierarchy of needs. This
is because it shows us and makes us understand the world around us. My current magazine will be for mainly mainstreamers, who are concerned with
stability and security and succeeders, who are people who feel secure and in control, generally in position of power. The interests that my target
audience may have will be current events going on around the world such as, is by giving the students their predicted grades fair. Will it affect them in
the future? also interest may include education, music and politics. The class and income will be middle class and working class.
• The price of my current affair magazine will be £3.50 which is fairly cheap and affordable for everyone to buy. My magazine will be published weekly
on a Friday so there’s always something to read about what’s going on in the world around us. The name of my current affair magazine will be either
The Escape or The Insider. The main coverline/feature of my current affair magazine will be COVID-19 as its what is going on around the world right
now which is an extremely serious issue and should be heard about. The additional coverlines will be about the NHS and how they should be given a
pay rise as they are working day in and day out, Boris Johnson-why we need to stay home, climate change, how the coronavirus has affected the
climate change and it will also include pop culture, such as how the coronavirus made all the festivals close which are all current events. My magazine
will have about 10 sections. The contents that will be included in my current affair magazine will be like, COVID-19 Could Infect 1M+ Americans, Why
Are So Many Politicians Testing Positive with COVID-19, Coachella Music Festival Delayed Until October Over Coronavirus, How worried should we be
about coronavirus?, A coronavirus Olympics cancellation would be a disaster for Japan, Can We Believe Any of China’s Coronavirus Numbers?. These
are just some of the contents that will be included in my current affair magazine.
6. Statement of intent
I have chosen to do my current affair magazine about two main events going on in 2020 which are, COVID-19 and the BlackLivesMatter protests, but will also have
relevant information about the education system. This magazine with engage the readers and make them want to indulge into the magazine to educate themselves
about the global pandemic but also the black lives matter protests that are happening right now. These two events are extremely serious matters that should be
spoken about. This magazine will provide many resources and evidence to show the events going on in the UK and will provide further resources and information from
other countries such as the USA, Canada and china.
My target audience will be both male and females aged 16 plus. This is because the information that would be included in this magazine would be highly relevant to
them. This magazine will attract this target audience as COVID-19 attract every young adult and anyone older who are female and male as it could affect them in their
everyday lives, either by affecting themselves or even a family member. The target audience would be getting a high standard and correctly informed views which
would be relevant to them. This current affair magazine will represent niche audiences and social groups. My magazine will interest white collar workers and well-paid
professionals who are in group A-C1. As my magazine will consist of the global pandemic and the black lives matter protest going on it will interest individualists,
succeeders and also reformers who are normally in position of power and can make change for the better and who have responsible ideologies.
To make my magazine appealing to the target audience I will be using bold, distinct san serif font type for both my main cover lines and the masthead. This font type is
clear and uncomplicated to read making it easy for the target audience to understand. The main image with conventionally be placed at the centre of the front cover
which will be at eye level to directly address the reader. The masthead will be conventionally placed at the top of the front cover so the target audience can easily
recognise the magazine. This conventionally placed masthead and main image are also expressed similar in the magazine covers produced by Dennis.
Research has massively impacted my planning of my magazine, such as what contents I should include. I researched the contents of 6 different current affair
magazines an example would be The Time magazine. Using this research, I made a polished list that would intrigue my target audience. After researching 6 main
magazines I found that the average they sell for which was about £4.00 which then I made the price of magazine £3.50 and would be published weekly to inform the
target audience of the current affairs. the research further helped me get an idea on what age, gender, geo-demographics, etc to appeal to. Both my magazine and the
website addition will be in English which will make it suited to any English-speaking country such as Canada, USA, UK etc. The audience's expectations are to use my
website and read my magazine that will inform them on current affairs that will be affecting them in some way.
7. Font types
There are two types of font types:
• Serif- easy to read and looks quite traditional. Usually used in newspapers
• Sans serif- bold, clear and easily understood. Often used for titles, mastheads and straplines.
The serif font is more ornamental and has serifs extending from the ends while the sans serif font on the
left has clean and very precise ends.
The distinct characteristics and history of serif fonts give people a feeling of elegance, confidence, and
trustworthy.
Serifs are also conventionally associated with print newspapers so their use of this font also creates a
sense of formality and credibility.
Sans Serif Fonts Say Modern, Approachable, and Clean.
Sans serif fonts give off a feeling of being casual, informal, friendly, and very approachable. Companies
who want their brands to appear more youthful and relatable tend to use sans serif fonts.
The rounded and clean appearance of their logo and website fonts give people similar feelings of
friendliness and approachability.
By doing my research on both sans serif and serif I have decided I will be using sans serif. This is because
its easier to read and more understandable. It will invite people in to read the magazine as it’s a friendly
approachable font type. I will also be using sans serif as it’s a modern look for the magazine which I will be
going for.
10. Main cover line
Is there a cure for this unfortunate disease called Coronavirus?
Additional cover lines
•How has the government helped to reduce the risk of COVID-19?
•Has the 2-metre rule been met by the UK or is it being ignored?
•Face mask are being used to stop the spread of COVID-19. Do masks really help or is it just a delusion that people
want to believe?
•Many innocent people have lost their lives due to COVID-19. How many more lives will be lost before the
government of UK, USA etc get it right?
•Boris Johnson decided to open the schools, colleges and universities but, wouldn’t that make the virus spread
quicker?
•Black Lives Matter is the biggest movement, will this now stop all the police brutality and racism?
•Many celebrities have been going to all these protest for Black lives Matter and been showing they support it
through different ways such as Naomi Osaka wore BLM face mask to make people start talking about it
Fonts
Main cover line
Additional cover
lines Masthead
11. The Time
US
Mormon Church Cancels Services Worldwide
Judge Orders Chelsea Manning Released from Jail 1 Day After Alleged Suicide
Attempt
Pregnant Woman Dies After Falling from Border Wall
Broadway to Close in Coronavirus Containment Effort
Why Public Health Experts Say Trump's Travel Ban Won't Curb the Spread of
COVID-19 in the U.S.
Politics
Congress in Funding Fight Over Coronavirus
Joe Biden and Bernie Sanders Know How They'd Handle the Coronavirus
Response — And It Would Look Nothing Like Donald Trump's
U.S. Launches Airstrikes in Iraq Aimed at Iran-Backed Group Tied to American
Casualties: Officials
Sen. Lindsey Graham Will Self-Quarantine
U.S.-Iran Tensions Mount After Americans' Death
World
Coronavirus Lessons from Singapore, Taiwan and Hong Kong
Canadian PM Trudeau's Wife Tests Positive for Coronavirus
South Korean Teens Sue Government Over Climate Policy
How Prepared Is India for a COVID-19 Outbreak?
Donald Trump's Travel Ban Piles More Economic Pain on Europe
Health
Why It's So Hard to Get Coronavirus Testing in the U.S. Right Now
COVID-19 Could Infect 1M+ Americans
Face Masks Encouraged in Asia, Shunned in U.S.
Novel Coronavirus Can Live on Some Surfaces for Up to 3 Days, New Tests
Show
Why Are So Many Politicians Testing Positive with COVID-19?
Contents for magazine one The week
Sport
PREMIER LEAGUE
Arleta and Hudson-Odoi test positive for coronavirus
Back pages: Man, Utd march on and Euro 2020 could be put back
F1 Australian GP finally cancelled after McLaren withdraw
Coronavirus sport impact: which events are called off?
TECHNOLOGY
SCIENCE & HEALTH
Do smartphones make headaches worse?
Instant Opinion: to beat coronavirus we must ‘go medieval’
PERSONAL TECHNOLOGY
Best bean-to-cup coffee machines
Instant Opinion: ‘now is the time to defend Julian Assange’
Best electric scooters 2020
SPONSORED
What is a VPN, and which is the best?
MUSIC
Court rules that Led Zeppelin did not steal Stairway riff
Is Belgravia the new Downton Abbey?
Politics
Donald Trump’s coronavirus flight ban shows he is out of ideas
Donald Trump’s coronavirus flight ban shows he is out of ideas Donald
Trump’s coronavirus flight ban shows he is out of ideas
Why Britain isn’t opting for a coronavirus lockdown
Why Britain isn’t opting for a coronavirus lockdown Why Britain isn’t
opting for a coronavirus lockdown
The price we’ll pay for halting coronavirus
The political risk of Boris’s coronavirus strategy
Oil wars: is this the real threat to the world economy?
Electoral Commission calls for cancellation of local elections – what next?
Boris Johnson is taking a gamble with his coronavirus strategy
Total politics
Culture
Cobra star Robert Carlyle felt sorry
for Theresa May after playing PM
role in new Sky thriller
Tony Blair responding to Chilcot
report
Official Secrets: Tony Blair’s ‘naivety
still stinks’ for whistle blower film
director
Does Nigel Farage work hard
enough? Steve Bannon says not
12. Content magazine 2
• There's Nothing Virtuous About Finding Common Ground
• Everything About Nilsen, The Dutch Concept of Doing Nothing
• Why We're All So Worried About Having Too Little Time
• Generation STEM - Full Report
• Why I Spoke Out About One Rape but Stayed Silent About Another ...
• Forget What You Think You Know About Blue Light and Sleep
• Politics
• Secret Barrister: “make legal aid universally available for anybody charged with a criminal offence”
• The lawyer and author also tell Prospect they "always wanted to be a comedy writer"
• On our way out: David Cameron with the EU's Jean-Claude Junker a week after the Brexit vote in June
2016 Credit: THIERRY ROGE/Belga/PA Images
• A deft and witty account of Britain's relationship with the EU
• Stephen Wall spent decades with a ringside seat at the Anglo-European circus
• Why Jeremy Corbyn lost
• Economics and finance
• Why investors should diversify differently
• What investors need to know when the dollar falls
• Any sustained move in the world's pre-eminent currency has implications for your strategy
• Brexit and state aid: Britain will soon rediscover that it is disastrous to back lame ducks
• History shows that state bribery and coercion are no substitute for the free market
World
How the Arab world turned against Hezbollah
Once revered in the Middle East as a defiant force against Israel, the actions
of the "Party of God" in Syria have caused many to change their minds
The twisty tale of Dr Tegnell
The Rockstar epidemiologist is leading Sweden through a great Covid
experiment. Six months in, is it paying off?
Trump falls victim to the virus: cue snark, schadenfreude—and conspiracy
And all the while, the election clock ticks down
Science
The magic of mushrooms forces us to rethink what intelligence means
The astonishing secrets of fungal life raise profound questions
Where is the evidence that early pub closures will lower infection rates?
Far from “following the science,” is Boris Johnson now making it up to suit
his pandemic policies?
What we don't still know about life on Venus.
