This document provides planning details for a proposed current affairs magazine, including: - Graphic elements to include such as text, images, colour, and layout - Initial ideas for the magazine name, main features, and images - Target audience details like demographics, socioeconomic groups, and interests - Contents page composition and convention considerations

1. MAGAZINE PLANNING
Kirsty Balchin

2. Graphic Elements to include:
• Text (consider semantic and formal
aspects such as size, colour and font)
• Images (consider connotations and
denotations in representation by
depiction of main and secondary images)
• Colour (consider connotations and
denotations)
• Layout (is it clear)
• Generic conventions
• Intertextuality
PLAN: INITIAL IDEAS
Name of magazine (masthead) ideas:
• The Global View
• The Nation
• The Watch
Main Feature (main coverlines) in magazine ideas:
• COVID 19
• Politics
• Air Pollution from COVID-19
• Global Warming
What other features (coverlines) are you
including:
• Boris Johnson: why you must stay home.
• The race against time: fighting COVID-19
• Life under lockdown
• Climate change
• Refugee crisis
• The NHS
Main Image ideas:
• Include at least 4 original images in each of the
two magazine covers/ contents page.
Front cover ideas:
• World surrounded with virus
• Person wearing mask- (picture in black and
white- mask in colour stands out)
• Earth melting/ on fire
Contents page ideas:
• Boris Johnson
• NHS
Codes and conventions of current affairs
magazines:
• Masthead- Big and bold letters- makes
magazine easily recognizable and noticeable.
• Coverlines- Gives an insight into what is on the
inside of the magazine. Size of text shows the
importance.
• Main Image- attracts the readers to the
magazine. First thing readers will see when
they look at the magazine.
• Main Coverline- informs the reader on the
relevance of the news.
How will the codes and conventions appeal to the
target audiences interests:
• The front cover will be aesthetically pleasing for
the readers.
• The text size will vary, depending on the
importance of the topic, the bigger the text, the
more important the topic.
• The layout will be easily understood by the
readers.
• The serif font looks elegant
What is your target audience?
• 18-64 years
• Both Male and Female
• UK/USA/English speaking countries
• Groups C1 (white collar workers), B (middle
management)
Composition of contents page:
• Consider the placement of text, does it make
sense to readers?
• Will text allow the audience to see the image
clearly?
• Text will not cover the image, so that both the
image and text will be clearly visible to the
readers.
• Have subheadings so the contents are clear to the
audience.
• Use of colours:
• Use the colours from the main image for
the titles and subheadings

3. Primary Target Audience
Demographic Profiling puts audiences into categories such as gender, race, age, interests etc.
• Age- 18-64
• Gender- Males and Females
• Race- All races
• Geo-demographics- UK, USA, English speaking countries.
Socio- economics Profiling categorises audience in terms of occupation and income.
• Group B, fairly well payed professionals such as middle management, teachers or liberal professionals.
• Group C1, white collar workers such as office supervisors, junior managers etc.
• I have chosen these two socio- economic groups for the main primary target audience as they are most likely to be interested in current affairs magazines than those in the lower groups.
Psychographic Profiling categorises audiences in terms of their personal needs and desires.
• Individualists- I believe that individualists would enjoy reading my current affairs magazine as they are a group who are interested in current affairs and all global news.
Overall, the primary target audience for my current affairs magazine would mostly be both males and females ranging from all ages from 18-64, who are all races and who are from either UK, USA or
any English speaking countries. Most readers of my magazine will be in the socio- economic groups B or C1.

4. Secondary Target Audience
Demographic Profiling is a method of profiling audiences attending to common characteristics.
• gender- Male and Female
• Age- 30+
• Race- All
• Geo- demographics- UK, USA, English speaking countries
Socio- economic Profiling categorises people in terms of their occupation or income
• Group E- I believe that people in this group such as pensioners and retired workers would read these magazines but others in this group, I
doubt they would enjoy reading a current affairs magazine.
• Group D- I believe that some people inn this group such as the semi skilled workers may enjoy reading current affairs magazines but others
probably would not enjoy it.
Psychographic profiling categories people in terms of their personal aspirations
• Reformers- people who are very environmentally friendly, caring and supportive. Reformers usually have a caring and responsible ideology.
• Succeeders- these people usually feel in control and secure and generally are in positions of high power. I think that succeeders would buy
my magazine as they are interested in the worlds current problems and will most likely be interested in COVID- 19 and would probably like
to find out more about what is happening around the world.

5. Magazine name and coverlines
• The name of my magazine is ”the Global View”- I chose this name as it is short and
catchy. I chose to include the word ‘global as my magazine is a current affairs one and is
all about the world.
• The main coverline of my magazine will be ‘The race against time: fighting COVID-19’ and
will be talking about how ‘lockdown is the new normal etc.’
• Other coverlines of my magazine will be about the Black Lives Matter movement, NHS
workers, Refugee crisis etc.

6. Date and Price
Price of my magazine:
• I have done my research on other current affairs magazines and have found that most
magazine prices range from £3 to £7.
• I have decided that the price of my Current Affairs magazine will be £4.99
How often will I publish my magazine?:
• i have decided that I will publish a new edition of my magazine every single week and it
will cover all new and main current affairs and global issues or news.

7. 5oo word proposal
• The genre of my magazine is current affairs, a magazine that focusses on political topics. The company which will be publishing my magazine is Dennis. Dennis is a
company which also publishes magazines which focus on sports, fashion and art topics. My target audience will be both male and females, ages 18-64. The primary
target audience for my magazine will be people categorised in the socio-economic group C1 who are also known as ‘white collar workers’, such as bank clerks,
people in junior management and may also be classified as succeders. The secondary target audience for my magazine will be people who are categorised in group
B and who are in middle management and have jobs such as teachers and liberal professionals and who can also be known as reformers. Due to my target
audience my magazine will be fairly expensive but is also be very affordable as my target audience are groups of people who have fairly good wages and are fairly
well paid professionals and will be able to afford the magazine- therefore, the price of the magazine will be £5.99. My magazine will be published weekly with new
stories and the newest up to date news from around the world, the date my magazine will be published will be the 20/03/20.
• The name of my magazine is ‘The Global View’, I chose this name for my magazine as the magazine includes global and world-wide information and news, the
name of the magazine also conveys the genre of my magazine which is Current Affairs. The main cover line and the main feature of my magazine- The Global View
will be about the virus COVID-19, the title of my magazine will be “Fighting COVID-19- the race against time”. Some additional coverlines which I will include in my
magazine will be contents such as ‘Boris Johnson testing positive for COVID-19 after experiencing mild symptoms’ there will also be features on Boris Johnson and
staying home, climate change in the world, businesses going downhill due to coronavirus, the NHS staff, global warming etc.
• The contents page in my magazine will include 9 sections, including Britain, Europe, china, United States, politics, international, business, economics and science.
• Some headings which will be in my magazine in the contents page will be;
• “Why public health experts say Trumps travel ban wont curb the spread of COVID-19 in the United States”
• “immunity from Coronavirus”
• How businesses got prepared for the Coronavirus stockpiling
• Closing parliament?
• Why Britain isn’t opting for a coronavirus lockdown
• Olympics being cancelled or postponed until 2021

8. Statement of intent
• My magazine will represent different niche social groups in my current affairs magazine. My magazine will interest fairly well- paid professionals and white collar
workers from group B to group C1
• My target audience for my current affairs magazine will be young adults aged 18 all the way up to 64 years old, both female and male who vary from all races and
people who are from UK, USA or any English speaking countries. Because the main feature of my magazine is about the huge global pandemic COVID-19 which is
happening in the world right now, it will interest individualists such as highly media- literate individuals etc and succeders who feel secure in control and are
generally have positions of power and also reformers who have a caring/responsible ideology. My magazine interest socially conscious men and woman aged 18+
as my contents are relevant to them and their every day life. The company which will be publishing my magazine is Dennis. Dennis is a company which also
publishes magazines which focus on sports, fashion and art topics.
• I intend to use media language to communicate meanings through the selections of bold images which will attract the audience to the magazine, I will also use
Serif fonts for the main coverline and the main title of the magazine which is The Global View, i will be using serif fonts as it is bold, elegant and more sophisticated
than sans serif fonts. I will be using sans serif fonts for other coverlines which aren’t the main story line in this weeks cover of my magazine. I will be using a colour
scheme which attracts every type of person from young age of 18 to the older age of 64, I will also be using colours which are unisex and not be using bright
colours such as pink as they will not attract to older men.
• Since the writing on my magazine is all in English it is suited mostly to people from the UK/USA or any English speaking countries. I will
represent my archetypical groups by the content section in my magazine which will interest people. I will use media language to
communicate meaning as the name of my magazine is The Global View which is a short and memorable name. When researching other
magazines I looked into the demographic, socio-economic and psychographic profiles of their audiences and used them as an idea for my
magazine and the groups of people who will read my magazine.
• Research impacted my planning decisions hugely when deciding what contents, fonts, layout I chose to use. Research also helped me with
my target audience and coming up with a date/price for my magazine. I researched a few current affairs magazines found out how much
they cost and how often they publish, I ended up with a price or £4.99 and have decided to publish my magazine weekly.