This document outlines key concepts and topics related to media institutions and audiences that candidates should be prepared to discuss, including: the processes of media production, distribution, marketing and exchange as they relate to contemporary institutions and the nature of audience consumption; issues of media ownership and cross-media convergence in production and distribution; the impact of new technologies on production and distribution; and how global institutions target both national and local audiences. Candidates should also be familiar with how their own media consumption illustrates trends in audience behavior.

2. Section B: Institutions and
Audiences (OCR)
This is from the OCR specification:
Candidates should be prepared to understand
and discuss the process of production,
distribution, marketing and exchange as they
relate to contemporary media institutions, as
well as the nature of audience consumption
and the relationships between audiences and
institutions.

3. You should also be familiar with…
O The issues raised by media ownership in contemporary media
practice.
O The importance of cross media convergence and synergy in
production, distribution and marketing.
O The technologies which have been introduced in the recent years
and the impact this has had on in production, distribution and
marketing.
O The significance of proliferation in hardware and content for
institutions and audiences.
O The importance on technological convergence for institutions and
audiences.
O The issues raised from targeting national and local audience
(British), by international or global institutions.
O The ways in which candidates’ own experiences of media
consumption illustrate wider patterns and trends of audience
behaviour.

10. The big 4!
O They own 80% of the music industry,
compared to the 20% owned by the
independent companies.

17. What are the effects or benefits of synergy?

18. Useful…
O http://musicindustrysectionb.blogspot.co.uk
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