This document discusses how new technologies have impacted music audiences and their consumption habits. It defines different types of audiences like niche, mainstream, fans, and audiophiles. It also considers how digital production, distribution and consumption have allowed for more portable, accessible music while also enabling piracy and fragmenting audiences. Learners are tasked with writing PEE paragraphs about how technologies have changed how audiences consume music based on a report about young people and music. They are also asked to consider the target audience for an independent record label they are developing.

1. Music Industry G322 Lesson Aims To consider the ways in which audiences are powerful in the music industry To consider how the changes in the industry have impacted on audiences and music consumption

2. Audiences Define the following: Niche Audience Mainstream Audience Fans Active audiences Fragmented Audiences Audiophiles Early Adopters

3. Audiences Brainstorm all the key ways that development of digital production, distribution and consumption have impacted on Audiences? Convergence Portability Access Piracy Fragmentation Personalisation Active audiences- Web 2.0, T-United

4. Audiences

5. Audiences Task: Read the Marrakesh Report about Young People and Music: Select three pieces of evidence and using the key issues write 3 PEEs about audience for this question How has the impact of new technologies changed audience consumption of music?

6. Task Who is the target audience for your independent record label? How do they target and appeal to them? How can the audience be active? REVISION: You must have clear PEEs for SONY, YOUR INDEPENDENT LABEL and audiences for the mock on Thursday. Do practice questions, revise key terms and issues