G322 audiences and institutions revision guide

1. G322 Audiences and Institutions

2. Section B: Audiences and Institutions This section of the exams is testing your ability to understand how the film industry works. Who is in charge? How do small institutions complete? How has it changed over the years? More specifically you need to showcase: 1. Your understanding of how media institutions (film companies) currently operate 2. Your ability to explore ideas about how audiences use media 3. Your understanding of the relationship between audiences and institutions (film companies) Let’s start with just keeping this part simple – match up the key words to the relevant section: How media institutions operate: How Audiences uses Media: Relationship between audiences and institutions:

3. Using the key terminology you picked out, now write a paragraph explain each section (Highlight your key words in RED): How media institutions operate: How Audiences uses Media: Relationship between audiences and institutions:

4. Create a spider diagram linking strengths and weaknesses of media ownership. Use specific examples from your case study: IssueswithOwnership

5. Issues with Ownership: In General Production Stage Post-Production Stage Distribution and Marketing Stage Audience Consumption

6. Notes: - ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Issues= MediaOwnership= Productionstage = Exchange/exhibition= Case studyexamples= Point What issue are you focusingonfor this paragraph? Evidence Give specific examplesfromyour case study. Explain Why isthis important?What effectdoesithave on the industry/audience?

7. ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

8. ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

9. Create a spider diagram linking strengths and weaknesses of cross-media promotion and advertising – is it necessary to make a film successful? Use specific examples from your and other case studies: Cross-MediaConvergence

10. SYNERGY = When a film industry works with other platforms to make their product successful. CROSS MEDIA CONVERGENCE = using those other platforms to simultaneously create more than one successful product. Film institutions that can do this within a horizontal approach end up making double amount of profit – however, by working with some of the biggest names at that time (Cars/Drinks/Jewellery) they will still make a tremendous amount of money! List as many examples of where different films have used cross-media promotion: Skyfall and Land Rover

11. LNotes: - ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Cross-mediaconvergence = Synergy= Marketing= Case study examples= Point What issue are you focusingonfor this paragraph? Evidence Give specific examplesfromyour case study. Explain Why isthis important?What effectdoesithave on the industry/audience?

12. ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

13. ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

14. Create a spider diagram linking strengths and weaknesses of using digital technology in the film industry – think about all stages of production. Use specific examples from your case study: Theimpactofdigitaltechnology ontheproduction,distribution, marketingandconsumptionof film KEY NOTE: HARDWARE = Machineryusedto create films.

15. How was digital technology used during the various stages? Film 1: Production Post- Production Distribution Exhibition Film 2: Production Post- Production Distribution Exhibition

16. Notes: - ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Digital distribution= Marketing= Consumption= Case studyexamples= Point What issue are you focusingonfor this paragraph? Evidence Give specific examplesfromyour case study. Explain Why isthis important?What effectdoesithave on the industry/audience?

17. ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

18. ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

19. Create a spider diagram exploring the ways both your case studies specifically targeted a National and/or Global audience. Use specific examples from your case study: WhatdoFilmIndustriesHaveto ThinkAboutwhenTargeting GLOBALandNATIONAL Audiences?

20. The consideration of local and global audiences begins at the stage of PRODUCTION: producers think about who will be the audience for the film, how the audience will relate to the idea, how many people would be up for watching the film – They need to decide whether it will be a film with global or local appeal WHEN PRODUCING A FILM – the following impact on whether the audience will be local or global THE CAST (Hollywood actors tend to have more global appeal than actors from other countries – unless they have acted in a Hollywood film). THE DIRECTOR (big name directors help to sell the film to a global audience – especially if they have created a global hit before). THE IDEA OF THE FILM: -Producers must ask the question – will the idea of the film be something that people from a variety of cultures can relate to or people from a specific culture. Film 1: CAST (Who? What else have they been in?) DIRECTOR (Who? What else have they directed?) IDEA Film 2: CAST (Who? What else have they been in?) DIRECTOR (Who? What else have they directed?) IDEA

21. DISTRIBUTION– LOCAL VS GLOBAL Key points: INDEPENDENT distributors tend to be the people that distribute films with local appeal. (BBC) A distribution campaign is based on whether the film has global or local appeal. A film with local appeal may have an understated promotional campaign, so you will see it advertised in the local press, on radio and on local news programmes. The films distribution budget will not be as big as the distribution budget for a global film. This is because a film with local appeal – will draw much smaller audiences than a film with global appeal – so because local films will not make as much money as films with global appeal – distribution companies will not be willing to spend a fortune on promoting a film if they are not going to make a profit from box office sales. How does your independent film hold local appeal?

22. Notes: - ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Global Institutions= Dominating= National = Case studyexamples= Point What issue are you focusingonfor this paragraph? Evidence Give specific examplesfromyour case study. Explain Why isthis important?What effectdoesithave on the industry/audience?

23. ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

24. ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

25. Create a spider diagram exploring the ways audiences are exhibiting and consuming the media products. Use specific examples from your case study: Howareaudiencesconsuming films?

26. Proliferation of technology has been great for the film industry – but it has also been a hindrance. Use the table below and look at the strengths and weaknesses of digital technologies during the various stages – remember to consider both your conglomerates and your independents. Strengths Weaknesses Production Post-Production Distribution/Marketing Exhibition

27. Notes: - ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ Growth of digital technology= Positive effect= Negative Effect= Case studyexamples= Point What issue are you focusingonfor this paragraph? Evidence Give specific examplesfromyour case study. Explain Why isthis important?What effectdoesithave on the industry/audience?

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G322 audiences and institutions revision guide

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