This document discusses 7 key topics related to contemporary media: 1) issues of media ownership, 2) the importance of cross-media convergence and synology in production, distribution, and marketing, 3) new technologies introduced for production, distribution, marketing and exchange, 4) the significance of increased hardware and content for institutions and audiences, 5) how technological convergence impacts institutions and audiences, 6) issues around international institutions targeting national and local, specifically British, audiences, and 7) how the author's own media consumption experiences illustrate wider audience behavior patterns and trends.

1. The Hobbit The Fifth Estate Shifty
1. the issues raised by
media ownership in
contemporary media
practice;
2. the importance of
cross media
convergence and
synergy in production,
distribution and
marketing;
3. the technologies that
have been introduced
in recent years at the
levels of production,
distribution,
marketing and
exchange;
4. the significance of
proliferation in
hardware and content
for institutions and
audiences;
5. the importance of
technological
convergence for
institutions and
audiences;
6. the issues raised in
the targeting of
national and local
audiences
(specifically, British)
by international or
global institutions;
7. the ways in which the
candidates’ own
experiences of media
consumption illustrate
wider patterns and
trends of audience
behaviour.