This document provides a list of potential essay questions focusing on various media industries and institutions. The questions examine issues like targeting audiences, producing and distributing media products, the impact of new media technologies on the video game industry, the role of global institutions in media production and sales, the importance of interactivity and connectivity, technological convergence, the importance of production/marketing/distribution for institutional success, the influence of audiences, and strategies used by institutions to survive in current marketplaces.

1. Essay questions
• ‘Discuss the issues raised by an institution’s need to target specific audiences
within a media industry which you have studied’.
• ‘Discuss the ways in which media products are produced and distributed to
audiences within a media area which you have studied’.
• ‘What is the impact of New Media Technologies on the videogame industry?’
• ‘Media production is dominated by global institutions, which sell their products
and services to national audiences’. TO what extent do you agree with this
statement?
• With reference to your chosen case study consider how important interactivity is
to media institutions?
• What has the impact of increased connectivity been on the media production,
distribution and exhibition process?
• How important is technological convergence for institutions and audiences within
a media area which you have studied?
• To what extent is production, marketing and distribution important for an
institution's success in the British marketplace?
• To what extent have audiences influenced and affected an institution which you
have studied?
• Describe the various strategies used by your case study institutions to secure their
survival in the current marketplace.
• Explore some of the ways in which new technologies have had an impact on a
media industry you have studied.