The document discusses basic terminology related to media industries and the television industry. It introduces concepts like mandate, conditions, practices, and texts to describe how media is produced within various economic, technological, and regulatory environments. All media exists within an industry, whether commercial or not, and is influenced by factors such as funding needs, social trends, and the various stages of production.
Modern marketing process involves something more than just developing a good product, pricing it attractively & making it accessible. It calls for communication with the present & potential stakeholders & the general public. For most companies today, the question is not whether to communicate, but rather what to say, to whom, & how often.
I use google for images, so please forgive a lack of referencing them, they can easily be found and traced. I use these exclusively in class to outline talking points and indicate examples for the class to discuss, so the slides' use of terminology is bound by assigned texts.
Modern marketing process involves something more than just developing a good product, pricing it attractively & making it accessible. It calls for communication with the present & potential stakeholders & the general public. For most companies today, the question is not whether to communicate, but rather what to say, to whom, & how often.
I use google for images, so please forgive a lack of referencing them, they can easily be found and traced. I use these exclusively in class to outline talking points and indicate examples for the class to discuss, so the slides' use of terminology is bound by assigned texts.
Marketing the cmo agenda jpb_module2_entering the behaviors'jungle_jan 2017Jean-Pierre Baeyens
This second part of a marketing basics course addresses the recent evolutions of behaviors and their influence on the marketing process. For more about Prof Baeyens, see https://profbaeyens.com
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
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An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
2. IN·DUS·TRY/ˈ
INDƏSTRĒ/
•
South Park Anecdote: http://www.southparkstudios.com/clips/151040/the-underpants-business
1. Noun: Economic activity concerned with the processing of raw materials and manufacture
of goods in factories.
2. A particular form or branch of economic or commercial activity: "the tourist industry".
ALL media texts are part of an industry, whether they are produced under
commercial, government, DIY, or public mandates!
Economic aspects appear in ALL media text productions, funding needs to exist whichever
form this funding takes!
3. THE INDUSTRIALIZATION OF CULTURE
YOU, Your
Friends, Yorur
Neighbor
Social Trends
Cultural Odor
Conditions
Tech/Reg/Econ
Mandate
TEXTS
Practices
4. •
Social Trends, Tastes, Traditions
1.
Cultural Odor
2.
Culture
a) aesthetic
b)anthropological citizens/viewers/activists/consumers
•
Mandate : primary goal and point of origin/reason non- / commercial
• Different hierarchies of consumer groups
•
Conditions: Technology (prod/distrib), Regulation (national/industrial), Economics
(ownership/ funding/ conglomeration)
•
Practices: conception, funding, preproduction, production, marketing,
testing, post production, etc. 1. creative, 2. exhibition, 3. auxiliary
•
Texts
•
Public
5. BLOG SUGGESTION
•
Pick a text you really enjoy and look at it in regards to it mandate, asking yourself how
certain conditions and practices may have affected its production. For example, if you are
looking at a sitcom, how does that create specific norms for the text itself, by having been
assigned this genre?
6. EXAMPLE of Framework Approach
These TV shows have all been formatted into US television.
•
The Ex List
•
The Frame
•
Homeland
•
In Treatment
•
Phenomenon
•
Traffic Light
EVERY TEXT STANDS IN CONNECTION WITH ALL ELEMENTS OF THE TV INDUSTRY
8. CONDITIONS CHANGE
•
•
In many countries in Africa, video-film
is the main film-making and film
distribution platform.
Economic, and Political
Conditions, Practices and Audience
Concerns
•
Public Broadcasters are, by
comparison to PBS, very wealthy.
Their production output is
broader, with more high-end
productions.
• PBS often purchases cheaper
material from elsewhere
9. HOW AND WHY ARE MEDIA TEXTS CREATED?
•
Communications Technologies
•
Mass media Information, Entertainment, Propaganda
•
“public sphere”
•
Ideologies intentional and unintentional/ dominant MI: processes of embedding
these, how they get created, framed, silenced, privileged… rather then questioning what
they are
•
Agency Circumscribed Agency general upbringing, surroundings, experiences
•
Other circumscribing forces: Organizational, political, conventions (genre, practices etc.)
10. THE “ECONOMIC” IN INDUSTRY
Risks
Adaptive Strategies
First copy (sunk) costs
Low reproduction costs (economies of scale) –
losing cultural odor, as in program marker, can
however threaten a product’s success
Uncertain markets
Overproduction
Public Goods
Artificial Scarcity/Windowing
A-List/B-List hiring
Conglomeration/Consolidation/Synergy
Fragmentation of Audiences
V-H-Integration/Formats/Formatting
MONOPOLY
11. BLOG RESPONSE SUGGESTION
•
Come up with an idea for a media text and then walk through the steps to see which
mandate may be best for your product, which issues you will have to deal with, how the
text may be affected by conditions. What creative practices may stand in your text’s
and/or your level of control’s way?
•
Pick a TV program, or news cast show, that you have recently seen, maybe even watch
regularly. What were some of the economic risks you think? How would (possibly have)
those risks have been minimized by the industry? Can you weigh in on which of the risks
may be easier/harder to minimize?
12. AID MATERIALS:
•
Trade Presses – Variety, Entertainment Weekly, The Business Journal of Film, TV
Broadcasting, Broadband, Production, Distribution www.videoageinternational.com
•
Scholarly Journals – Television and New Media, Television History
•
Newspapers - L.A. Times, New York Times
•
Blogs – Antenna, JustTV, Extratextuals, CST, Convergence Culture, In Media Res, Social Media
• Classic and Historic TV, International Journalism Sites
•
Source Material – Media Industries Research