2. MEDIA INDUSTRY
• The media and entertainment industry
consists of film, print, radio, and television.
These segments include movies, TV
shows, radio shows, news, music,
newspapers, magazines, and books. ...
The radio and television broadcasting
industry is composed of two different types
of companies.
3. 10 FEATURE OF MEDIA INDUSTRY
• Media Industry has some very unique feature which make it
probably the most famous industry of the modern times.
• These feature are developing with the passage of time
making it more prominent in the industrial market.
• Here we will ponder over the ten most important feature of
media indutry.
4. 1. MASS AUDIENCE
• The most important feature of media is that
it reach to the mass audience unlike other
industry which has particular amount of
audience to influence.
5. 2. CREATIVITY
• Media is all about creativity where it rules the
industry by making new and creative ideas to show
in the market . this tool of creativity always needed
to survive in the media industry.
6. 3. WORKING SPEED
Media is fast ever industry the information given by
media should be the first source of news to
audience.
Working speed is 24 hours where the information can
come at any time.
7. 4. LINKAGE
Media industry play the role of bridge between the
other institution and industries of society where no
industry claim to have such feature like this one.
This is the something much positive about this
industry due to its networking capabilities.
8. 6. INTANGIBLE INFORMATION
Media industry provide intangible information on
different issues where other industry deals with the
material source provider.
People get benefit of the media industry through
intangible information.
9. 7. ADVANCEMENT
• Media industry always move to advancement
technology to uphill its audience by changing
feature with each passing day.
The journey from radio to smart phone is one of
the example of its advancement approach.
10. 8. CONTROLLING THE MINDS
• It is the media which control the mind of masses
.this unique ability of media making it prominent
over other industries.
• This quality of media ensure its effectiveness on the
people over thousand of issues.
11. 9. ALERT AND CONSCIOUSNESS
The person related to media industry (journalist) are
always alert and conscious about the happening
around the world.
• They don’t have limitation of time and place for
them to do work in fact they always in search of
news and information.
12. 10.CENTRE OF INFORMATION
In this 21st century media industry has become the
center of information.
Today we largely depend upon media. Media provide
information to every sector of society as its ability of
promotion and advertising .