This document discusses key topics related to the film industry, including issues of media ownership and cross-media convergence in production, distribution, and marketing. It also mentions the significance of technological proliferation in hardware and content for both institutions and audiences, as well as how technological convergence affects them. Finally, it references issues around how international institutions target both national and local audiences.

1. The Film Industry
Producers and Audiences (G322b)

2. 
the issues raised by media ownership in contemporary media practice

the importance of cross media convergence and synergy in production,
distribution and marketing

the technologies that have been introduced in recent years at the levels of
production, distribution, marketing and exchange

the significance of proliferation in hardware and content for institutions and
audiences

the importance of technological convergence for institutions and audiences

the issues raised in the targeting of national and local audiences (specifically,
British) by international or global institutions

the ways in which the candidates’ own experiences of media consumption
illustrate wider patterns and trends of audience behaviour
One of the above will be the question in your exam,
although worded differently. You will apply your
knowledge, understanding and case studies to the one
selected.

3. What
kind of media institution might
distribute your media product and why?
Coursework Evaluation Question 3

4.
In general terms...
what does the word INDUSTRY mean?

5. Production
Distribution
Marketing
Exhibition/Exchange
The Stages of Industry

6. Term
Definition
Production
Making something (a film) that can be sold. A
commodity.
Distribution
Delivering an audience (to a film) and a
product (film) to the audience.
Marketing
Identifying the audience, raising awareness
and creating a buzz around the product (film).
Exhibition/
Exchange
A swap of time and/or money in order to
consume.
•Where, how, when an audience consume
the text & what they do with it.
Definitions

7. What type of industry
is the film industry?
Is it providing a product, or a service, or both?

9. Symbiotic
relationships.

10. ‘Creative Skillset’
http://www.skillset.org/film/business/index.html
Find link on the Blog!