This document outlines topics related to media institutions and audiences that candidates should be prepared to discuss from the OCR specification. Candidates should understand how institutions produce, distribute, market and exchange media as well as the nature of audience consumption and relationships between audiences and institutions. Specific topics include the impact of media ownership and cross-media convergence on production and distribution, the effect of new technologies, and issues raised by targeting both national/local and global audiences.

2. Section B: Institutions and
Audiences (OCR)
This is from the OCR specification:
Candidates should be prepared to
understand and discuss the process of
production, distribution, marketing and
exchange as they relate to contemporary
media institutions, as well as the nature of
audience consumption and the relationships
between audiences and institutions.

3. You should also be familiar with…
O The issues raised by media ownership in contemporary media
practice.
O The importance of cross media convergence and synergy in
production, distribution and marketing.
O The technologies which have been introduced in the recent
years and the impact this has had on in production, distribution
and marketing.
O The significance of proliferation in hardware and content for
institutions and audiences.
O The importance on technological convergence for institutions
and audiences.
O The issues raised from targeting national and local audience
(British), by international or global institutions.
O The ways in which candidates’ own experiences of media
consumption illustrate wider patterns and trends of audience
behaviour.

10. The big 4!
O They own 80% of the music industry,
compared to the 20% owned by the
independent companies.

17. What are the effects or benefits of synergy?

18. Useful…
O http://musicindustrysectionb.blogspot.co.u
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