Measuring the Influence of Influencers

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Presented at the Sprinklr Customer eXperience Management Summit, Hosted by Honda, on November 12, 2015 in Torrance, California. Discuss influencer marketing and how to use influencer data as well as verify it.

© 2015 Sprinklr. All rights reserved.
Measuring the Influence of Influencers
Chris Baccus
SVP Digital Marketing, Caruso Affiliated
November 12, 2015

© 2015 Sprinklr. All rights reserved.
Define Terms: What is Influencer Marketing?
How to Measure Influence Online
Determining the Value of an Influencer
2

© 2015 Sprinklr. All rights reserved.
Marketing efforts done through collaboration
with an individual or cluster of individuals
who inspire audiences to make purchasing
decisions based on their recommendations
or experiences.
Influencer Marketing
3

© 2015 Sprinklr. All rights reserved. 4
Influencer Marketing Delivers

© 2015 Sprinklr. All rights reserved. 5
It’s a Numbers Game

© 2015 Sprinklr. All rights reserved. 6
Why Fans Watch Sponsored Content Lags

© 2015 Sprinklr. All rights reserved.
Averages are not your friend
7
24 videos Average views: 1.8 Million
YouTube Audience and Channel Views
/ =
-77%

© 2015 Sprinklr. All rights reserved.
What’$ an Influencer Worth?
10

© 2015 Sprinklr. All rights reserved.
Like Brands. Influencers Only
Reach a Small Percentage of
Their Audience Organically
11

© 2015 Sprinklr. All rights reserved. 12
From the Media Kit: From Website Analysis Tool:
Build Your Own Media Kit

© 2015 Sprinklr. All rights reserved. 13
Last 30 days with 197k followers. Only 666 mentions or .3% mentions

© 2015 Sprinklr. All rights reserved.
Average Engagement with 1 Million + Followers: 1.4%
Average Engagement with Under 10,000 Followers: 3.8%
Engagement Ratios Indicator of a “Real” Audience
14
Sample size of 100 Fashion influencers reviewing engagement (comments + likes) Fall 2015.

© 2015 Sprinklr. All rights reserved.
Is it likes on Instagram?
YouTube video views?
Website Visits?
Purchases?
Be Clear on What Your Goals Are
15

© 2015 Sprinklr. All rights reserved.
Use a set of
assumptions
to determine
results.
16

© 2015 Sprinklr. All rights reserved.
An Inflated Marketplace
17
Going
Rate
Influencer’s Audience Size
What their influence
is likely worth
What uninformed
marketers are paying
that inflates the market
Not real data. For illustrative purposes only.

© 2015 Sprinklr. All rights reserved.
Comply with FTC Disclosure
Analyze Their Audience & Influence
Determine How Sponsored Content Performs
Don’t Depend on Organic Reach Alone, Add Paid
Media to Your Influencer Efforts
18

Thank You
© 2015 Sprinklr. All rights reserved.

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The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions. Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections. Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale. Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.

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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

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Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.

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Empowering Influencers: The New Center of Brand-Consumer Dynamics In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.

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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Janani Digital Marketer Coimbatore,Tamilnadu.

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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement. Key Takeaways: 1. Effective techniques to increase your brand's visibility across various online platforms. 2. Strategies for optimizing social media profiles and content to maximize reach and engagement. 3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.

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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website. Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts! Key takeaways: 1. The growth potential of reaching customers in their native language 2. Tips to streamline translation with software and integrations to your tech stack 3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation

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3. © 2015 Sprinklr. All rights reserved. Marketing efforts done through collaboration with an individual or cluster of individuals who inspire audiences to make purchasing decisions based on their recommendations or experiences. Influencer Marketing 3

14. © 2015 Sprinklr. All rights reserved. Average Engagement with 1 Million + Followers: 1.4% Average Engagement with Under 10,000 Followers: 3.8% Engagement Ratios Indicator of a “Real” Audience 14 Sample size of 100 Fashion influencers reviewing engagement (comments + likes) Fall 2015.

17. © 2015 Sprinklr. All rights reserved. An Inflated Marketplace 17 Going Rate Influencer’s Audience Size What their influence is likely worth What uninformed marketers are paying that inflates the market Not real data. For illustrative purposes only.

18. © 2015 Sprinklr. All rights reserved. Comply with FTC Disclosure Analyze Their Audience & Influence Determine How Sponsored Content Performs Don’t Depend on Organic Reach Alone, Add Paid Media to Your Influencer Efforts 18

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