The document discusses strategies for securing a desirable job in digital communications, emphasizing the importance of passion and alignment with client needs. It advises candidates to stay current with industry trends, understand the differences between various communication channels, and actively participate in internships to gain experience. The document also highlights the significance of being findable and creating a strong personal brand in the job market.

1. Being an Attractive
Digital Communications
Candidate in Today’s Market

3. How do we find a job we want?
•
•
•
•
•
Industry
Team Size
Social Impact
Leadership
Recognition

4. Know Your Passion
• Your career should be a passion of yours
• This means knowing what you want to
aspire to
• What goals you have that align with
client needs

5. What brand or campaign currently
impresses you and why?

6. Laser Focus
Stay current.
Know what brands are doing in digital.
Follow leaders in communications and digital fields.

7. Paid, Earned, Owned
Know what bowl does what.

8. Tale of Two Paths
Marketing?
Public Relations?

9. Internship Led Career
It’s all about trial.

10. Don’t just look in
Participate.

11. Create.

12. Finally be findable.

13. THANK YOU
Chris Baccus
GolinHarris
Executive Director of Digital
Twitter @cbaccus