This document discusses strategies for insurance agents and brokers to attract millennial customers. It notes that millennials, as the largest living generation, will be important future customers as their lifestyles and needs mature. However, they can be difficult for older establishments to reach due to millennials valuing social media, wanting to actively engage with brands, prioritizing authenticity, and expecting modern technology. The document provides 7 strategies for connecting with millennials, such as using social media to engage them and invite reviews, telling the company story authentically through video, hosting community events, ensuring a responsive website, and hiring millennial employees when possible. It concludes by recommending agencies make an action plan to modernize marketing and operations.
The document discusses strategies for insurance agencies to adapt to changes in the industry. It notes that carriers have consolidated, giving them more bargaining power over agencies. Commoditization of insurance has also increased pressure on agencies to add value at the retail level. Consumer behavior has changed, requiring agencies to better communicate with customers. There is also a threat of disruption from new entrants and substitutes. The document advocates deepening relationships with customers to increase retention, revenue per customer, and referrals in order to compete in this new environment. It presents a SWOT analysis and growth model to illustrate how strategic changes could boost an agency's revenues and future success.
Michael Jans reveals the latest research on fast growth secrets for independent agents & brokers. Michael is the founder and CEO of Agency Revolution, the most trusted marketing & communication automation software for independent agents and brokers. Watch the recording at http://go.agencyrevolution.com/how-to-win-in-2016
Millennials are the future. If Insurance Agencies & Brokerages want to survive the coming years, they're going to need to understand how to attract this crucial demographic.
How to Win the Modern Insurance Consumer in Turbulent Times: 5 Simple but P...Michael Jans Advisory
This document discusses how consumer behavior and expectations have changed in ways that challenge the traditional insurance agent model. It notes that consumers now do most of their research online, value online reviews highly, and interact via mobile phones and social media constantly. As a result, many insurance consumers report little contact with their insurers and lack satisfaction. The document argues that to succeed, agents must focus on building high loyalty relationships that provide value through service and peace of mind over just price. It shows that highly loyal clients are far more profitable due to higher retention, purchases, referrals and lifetime value. The key is implementing a marketing model focused on attracting, converting, optimizing and retaining clients at each stage.
What are the trends and forces every insurance agent must be aware of today? How should agents respond strategically in order to thrive - or even to survive? How should insurance agents market in today's economy? Michael Jans reveals the rapidly changing insurance landscape - and shares his insight on precisely how agents must respond to changes in consumer behavior; emerging competitors; the rise of the millennial generation - and the very speed of change itself.
7 critical digital marketing trends for insurance agents & brokers in 2017Michael Jans Advisory
Learn about the 7 critical digital marketing trends insurance agents & brokers need to be aware of in 2017. It's a fast paced, constantly changing world, and successful insurance agencies and brokerages need to stay informed to keep up with customer expectations.
This document discusses strategies for insurance agents and brokers to attract millennial customers. It notes that millennials, as the largest living generation, will be important future customers as their lifestyles and needs mature. However, they can be difficult for older establishments to reach due to millennials valuing social media, wanting to actively engage with brands, prioritizing authenticity, and expecting modern technology. The document provides 7 strategies for connecting with millennials, such as using social media to engage them and invite reviews, telling the company story authentically through video, hosting community events, ensuring a responsive website, and hiring millennial employees when possible. It concludes by recommending agencies make an action plan to modernize marketing and operations.
The document discusses strategies for insurance agencies to adapt to changes in the industry. It notes that carriers have consolidated, giving them more bargaining power over agencies. Commoditization of insurance has also increased pressure on agencies to add value at the retail level. Consumer behavior has changed, requiring agencies to better communicate with customers. There is also a threat of disruption from new entrants and substitutes. The document advocates deepening relationships with customers to increase retention, revenue per customer, and referrals in order to compete in this new environment. It presents a SWOT analysis and growth model to illustrate how strategic changes could boost an agency's revenues and future success.
Michael Jans reveals the latest research on fast growth secrets for independent agents & brokers. Michael is the founder and CEO of Agency Revolution, the most trusted marketing & communication automation software for independent agents and brokers. Watch the recording at http://go.agencyrevolution.com/how-to-win-in-2016
Millennials are the future. If Insurance Agencies & Brokerages want to survive the coming years, they're going to need to understand how to attract this crucial demographic.
How to Win the Modern Insurance Consumer in Turbulent Times: 5 Simple but P...Michael Jans Advisory
This document discusses how consumer behavior and expectations have changed in ways that challenge the traditional insurance agent model. It notes that consumers now do most of their research online, value online reviews highly, and interact via mobile phones and social media constantly. As a result, many insurance consumers report little contact with their insurers and lack satisfaction. The document argues that to succeed, agents must focus on building high loyalty relationships that provide value through service and peace of mind over just price. It shows that highly loyal clients are far more profitable due to higher retention, purchases, referrals and lifetime value. The key is implementing a marketing model focused on attracting, converting, optimizing and retaining clients at each stage.
What are the trends and forces every insurance agent must be aware of today? How should agents respond strategically in order to thrive - or even to survive? How should insurance agents market in today's economy? Michael Jans reveals the rapidly changing insurance landscape - and shares his insight on precisely how agents must respond to changes in consumer behavior; emerging competitors; the rise of the millennial generation - and the very speed of change itself.
7 critical digital marketing trends for insurance agents & brokers in 2017Michael Jans Advisory
Learn about the 7 critical digital marketing trends insurance agents & brokers need to be aware of in 2017. It's a fast paced, constantly changing world, and successful insurance agencies and brokerages need to stay informed to keep up with customer expectations.
The document discusses significant brands and their purpose beyond profits. It provides examples of 25 brands that are considered significant, including Tesla, TOMS, Ford, Facebook, Salesforce, Unilever, Apple, Patagonia, Google, Whole Foods, Walmart, Philips, General Electric, Volvo, IBM, Virgin, DonorsChoose, and JCB. These brands are said to stand for larger causes, add value to customers and society, and use business to inspire and help people.
Slides from my keynote today at Performance Insights Conference Berlin, talking about how Coca Cola became the world's most social (and valuable) brand
Building A Successful Digital Customer JourneyMiel Van Opstal
The document discusses building a successful digital customer journey. It emphasizes adopting a customer-centric mindset and focusing on solving customer problems, simplifying processes, and connecting with customers. Data from different digital touchpoints should be connected to provide responsive customer experiences and conversion journeys. Inbound marketing strategies, customer-centric content, and smart brand interactions are key, with the goal of owning the relationship between the brand and customers.
5 Ways to Win Over a Traditional MarketerJames Nichols
1) The document provides 5 tips for digital marketers to get traditional marketers on board with innovative digital programs: channel their inner Arthur Murray dance instructor to get them participating; do a "foot in the door" approach by selling the concept before budget; ensure tight strategic alignment; start with small test budgets rather than large commitments; and respect their experience and perspective.
2) It encourages digital marketers to teach digital concepts step-by-step, get traditional marketers hands-on with new technologies, sell the strategic value first before budget needs, and recognize traditional marketers' strengths and contributions.
3) The document is written by Jim Nichols, VP of Marketing at Apsalar, a company that
The Loyalty Divide: Brands Don't Offer Loyalty. Consumers Grant It; An Acxiom...Vivastream
The document discusses the loyalty divide between brands and consumers. Most marketers know they need to cultivate loyalty but struggle to do so. There is a disconnect between CRM and social data that marketers are not leveraging influencer scores or Net Promoter Scores fully in their segmentation and measurements. Holistic views of customer lifetime value also lag behind simple purchase history-based approaches. The document recommends that marketers take a multidimensional view using all available insights, focus on best customers from the inside out while identifying similar prospects, collect online data on customers from outside touchpoints, and build long-term trust through transparency.
The document provides 9 tips for making an ecommerce business wildly successful. The tips include not rushing the website launch, focusing on the user experience, testing all aspects of the business, closely managing social media, incorporating social elements on the website, designing for mobile, prioritizing SEO, collecting customer information, and continuously evolving the business. The document also includes information about KAP System and their SMS solutions.
The document outlines 10 principles for American Express to effectively engage business customers on social media. The principles are: 1) Know your audience via research on what concerns them. 2) Reach customers where they spend time online. 3) Have conversations rooted in insights about customers' challenges. 4) Differentiate content from competitors. 5) Address customers as individuals rather than just businesses. 6) Find and discuss cultural tensions in business. 7) Be honest about obstacles customers face. 8) Use branding across the customer journey to drive demand. 9) Leverage each platform's strengths with tailored content. 10) Continuously test content to optimize engagement. The document advocates an audience-focused, data-driven approach to social media marketing.
New opportunities in the content delivery landscape, and meeting the expectations of the connected consumer.
This keynote was made for the VLCM community and has been presented in Dutch (Flemish).
https://www.youtube.com/watch?v=i8yi5J_7S4U&feature=youtu.be
Should A Health, Beauty Or Wellness Practitioner Do Groupon?Randy Marks
This document discusses whether health, beauty, and wellness practitioners should use Groupon deals. It finds that while the deals seem attractive by bringing in many new customers, the conversion rate of those customers to long-term, full-price clients is typically very low (around 3%). The document uses an example to show that the costs incurred to service the deal customers often outweigh the revenue earned, resulting in practitioners essentially subsidizing hundreds of free services to obtain just a handful of new customers. While daily deals appear tempting, the document concludes they may not be an effective marketing strategy for personal service-based businesses.
Conversant Chief Marketing Officer Scott Eagle discussed ways that organizations can improve their digital marketing during a Thought Leadership Spotlight Presented by Conversant at the 2014 Chief Marketing Officer Leadership Forum: Fall Event in San Francisco on Nov. 6. In his presentation, “Five Ways to Drive Digital Marketing Excellence Through Sharper Thinking,” Eagle dispelled several common marketing myths.
Eagle noted there are five common marketing myths:
Personalized marketing is a powerful idea, but it is not yet possible.
It’s too tough to demonstrate digital marketing’s impact on offline sales.
Vendor dating is better than vendor marriage.
Simplistic attribution models are viable options for marketers.
Marketing teams constantly need to execute on “what’s hot in digital.”
Building a picture of a target consumer and a marketing strategy to garner this consumer’s attention can help marketers ensure that they connect with their target audiences consistently, Eagle said: “If you know who [the target consumer] is and can find [this consumer], you have to put the right intelligent communication in front of them based on what you believe the next purchase they’re going to want. That’s creation of millions and millions of ad [permutations].”
Test and control digital marketing models, Eagle said, can help an organization learn more about its target audiences than ever before. An organization that constantly focuses on finding ways to bolster its digital marketing, Eagle added, can achieve consistent, incremental improvements: “There’s no reason to dive right in again and get married. We pilot it [and] we work through a few things. There are lots of ways you can truncate and cut down on that.”
- See more at: http://www.argylejournal.com/chief-marketing-officer/thought-leadership-spotlight-presented-by-conversant-five-ways-to-drive-digital-marketing-excellence-through-sharper-thinking-scott-eagle-chief-marketing-officer-conversant/#sthash.TWQX82aQ.dpuf
"Disruption is no longer disruptive. It's normal". Slides from my keynote in Gothenberg, Sweden, where I discuss the future of customer relationships, marketing technology and domestic robots!
A McKinsey survey found that only 15% of marketers could quantitatively prove the impact of social media on their business. While social media spending continues to rise, measuring its effect remains a challenge. Studies show that engaged Facebook fans were 20 times more likely to purchase products than non-engaged fans. Marketers need to understand how to move customers through the sales funnel from awareness to consideration to purchase using engagement tactics on social media. Data and optimizing the customer experience across channels is key to measuring results.
Global apps network does my business need a mobile app - power pointLloyd Dobson Artist
Does My Business Need A Mobile App? Well I can think of three extremely important reasons, if staying in business is important. One is repeat business. The second is referrals and the third is reputation management. My name is Lloyd Dobson and this is my uncensored review on why any entrepreneur or business owner needs a mobile app. The world is going mobile. Just look around at your surroundings when you are out in the public.
Here is a list of some very viable reasons why a small business needs to embrace this new exploding technology:
* Mobile Applications are the next frontier for business marketing
* Mobile App use is predicted to skyrocket over 1000% in the next three years to a 56 billion dollar market
* Unsolicited email goes into spam but Mobile App email is delivered promptly
* A custom business mobile app allows users more control
* Users are becoming more selective with whom they stay in touch
* Most small business owners strongly agreed that “mobile marketing is key to small business growth in the next 5 years”
* Most small business owners saw in an increase in new business activity due to their mobile marketing efforts
* A mobile app will help brand your business
* Be a part of the fastest growing industry in history
* Keep customers informed about everything involving a business
* “Mobile Marketing is the most powerful media ever invented.” – New York Times
The reality is that in today's competitive business environment, you can not afford to coast along at your current level of business. You need to constantly look for the edge that will ensure more business growth in the future.
To stick your head in the sand and ignore the fact that your business could and should be doing better is like taking money out of your pocket and handing it over to your competition and letting them walk away with the market share, increased revenue and profits, and opportunities for personal and career growth that you deserve.
You must drive your business for growth as if your future depends on it, because it does! But if you are unsure how to do that, I believe I know why. The reality is most business owners are not even aware of the 4 fundamental drivers of business growth. As I eluded to in my opening paragraph, one of the fundamentals is REPUTATION.
Fundamental #1) REPUTATION is your most valuable asset. That is nothing new, however with social media sites like Facebook and Twitter and online directories like Yelp and Google+ Local, your reputation has never been more powerful. Or more vulnerable to damage. Damage that has real consequences.
Fundamental #2) REACH - Let's look at another fundamental called REACH. If you are looking to acquire new customers and grow the bottom line, you need to be making sure that more people know about you today than did yesterday. In our wired, smartphone-crazed day and age, that usually means using the inter
Understanding social selling social media day academy - new path to purchaseMiel Van Opstal
Video and visual input are the main audience communication tools nowadays. The most effective way to reach someone today is with snackable content, delivered in its most preferred container: a short video clip. Technology can help, but social selling is about building stronger relationships with potential buyers, stake holders and other audience segments. It’s based on an authentic sense of empathy and a deep understanding of the problems they face and proposing simple and easy-to-implement solutions to these problems to become a relevant and trusted reliable source of information in your target audience’s life.
What works when you need to build trust? How do you measure success? Let’s take a better a look at the current market to understand why Twitter is betting big on its native video player, and why Facebook and YouTube have become such fierce competitors for our eyeballs.
Human beings have experienced three distinctive eras during their time on earth - pre-modern, modern, and post-modern. Interestingly, marketing has followed a very similar course, leading Stein IAS to speculate that we're now at the dawn of the post-modern marketing era.
Digital Social Commerce Forecast (April 2015)Miel Van Opstal
The times are changing. Consumer interaction is changing. The way we consume information and have conversations is changing. How is this impacting business today?
This presentation was given April 14, 2015 at Unser in Denver, CO.
Google's guide to Micro Moments: Winning the moments that matterSearchStar
The document discusses how consumers are increasingly engaging with brands and making purchasing decisions across multiple devices and moments. It argues that companies need to focus on succeeding in these "micro-moments" by being present across consumer touchpoints, providing useful and relevant information quickly, and connecting marketing efforts across devices and channels. The document provides strategies and best practices for companies to be there, be useful, be quick, and connect the dots in order to capitalize on opportunities in consumers' micro-moments of need, want, or curiosity.
Healthcare Rx: The Rise of the Empowered ConsumerCognizant
Market and digital forces have combined to enable the healthcare industry to treat much of what ails it — or be supplanted by newcomers who can more quickly seize the digital high ground.
The document contains pitches for two horror film trailers titled "Scarlett" and "Fast". The Scarlett pitch is about an abandoned girl adopted by a caring mother, but then strange events make the girl seem evil. It will use psychological thriller conventions to confuse viewers. The trailer will focus on the girl's secret and backstory. The name Scarlett relates to danger, passion, love and lust. The Fast pitch is about a boy who uncovers his ancestor's criminal past and faces a murderous motive. However, parts would be difficult to produce and no male actor was found for the lead role. Instead, it was decided to focus on a female lead as often seen in horror films, with reasons for their
The document discusses significant brands and their purpose beyond profits. It provides examples of 25 brands that are considered significant, including Tesla, TOMS, Ford, Facebook, Salesforce, Unilever, Apple, Patagonia, Google, Whole Foods, Walmart, Philips, General Electric, Volvo, IBM, Virgin, DonorsChoose, and JCB. These brands are said to stand for larger causes, add value to customers and society, and use business to inspire and help people.
Slides from my keynote today at Performance Insights Conference Berlin, talking about how Coca Cola became the world's most social (and valuable) brand
Building A Successful Digital Customer JourneyMiel Van Opstal
The document discusses building a successful digital customer journey. It emphasizes adopting a customer-centric mindset and focusing on solving customer problems, simplifying processes, and connecting with customers. Data from different digital touchpoints should be connected to provide responsive customer experiences and conversion journeys. Inbound marketing strategies, customer-centric content, and smart brand interactions are key, with the goal of owning the relationship between the brand and customers.
5 Ways to Win Over a Traditional MarketerJames Nichols
1) The document provides 5 tips for digital marketers to get traditional marketers on board with innovative digital programs: channel their inner Arthur Murray dance instructor to get them participating; do a "foot in the door" approach by selling the concept before budget; ensure tight strategic alignment; start with small test budgets rather than large commitments; and respect their experience and perspective.
2) It encourages digital marketers to teach digital concepts step-by-step, get traditional marketers hands-on with new technologies, sell the strategic value first before budget needs, and recognize traditional marketers' strengths and contributions.
3) The document is written by Jim Nichols, VP of Marketing at Apsalar, a company that
The Loyalty Divide: Brands Don't Offer Loyalty. Consumers Grant It; An Acxiom...Vivastream
The document discusses the loyalty divide between brands and consumers. Most marketers know they need to cultivate loyalty but struggle to do so. There is a disconnect between CRM and social data that marketers are not leveraging influencer scores or Net Promoter Scores fully in their segmentation and measurements. Holistic views of customer lifetime value also lag behind simple purchase history-based approaches. The document recommends that marketers take a multidimensional view using all available insights, focus on best customers from the inside out while identifying similar prospects, collect online data on customers from outside touchpoints, and build long-term trust through transparency.
The document provides 9 tips for making an ecommerce business wildly successful. The tips include not rushing the website launch, focusing on the user experience, testing all aspects of the business, closely managing social media, incorporating social elements on the website, designing for mobile, prioritizing SEO, collecting customer information, and continuously evolving the business. The document also includes information about KAP System and their SMS solutions.
The document outlines 10 principles for American Express to effectively engage business customers on social media. The principles are: 1) Know your audience via research on what concerns them. 2) Reach customers where they spend time online. 3) Have conversations rooted in insights about customers' challenges. 4) Differentiate content from competitors. 5) Address customers as individuals rather than just businesses. 6) Find and discuss cultural tensions in business. 7) Be honest about obstacles customers face. 8) Use branding across the customer journey to drive demand. 9) Leverage each platform's strengths with tailored content. 10) Continuously test content to optimize engagement. The document advocates an audience-focused, data-driven approach to social media marketing.
New opportunities in the content delivery landscape, and meeting the expectations of the connected consumer.
This keynote was made for the VLCM community and has been presented in Dutch (Flemish).
https://www.youtube.com/watch?v=i8yi5J_7S4U&feature=youtu.be
Should A Health, Beauty Or Wellness Practitioner Do Groupon?Randy Marks
This document discusses whether health, beauty, and wellness practitioners should use Groupon deals. It finds that while the deals seem attractive by bringing in many new customers, the conversion rate of those customers to long-term, full-price clients is typically very low (around 3%). The document uses an example to show that the costs incurred to service the deal customers often outweigh the revenue earned, resulting in practitioners essentially subsidizing hundreds of free services to obtain just a handful of new customers. While daily deals appear tempting, the document concludes they may not be an effective marketing strategy for personal service-based businesses.
Conversant Chief Marketing Officer Scott Eagle discussed ways that organizations can improve their digital marketing during a Thought Leadership Spotlight Presented by Conversant at the 2014 Chief Marketing Officer Leadership Forum: Fall Event in San Francisco on Nov. 6. In his presentation, “Five Ways to Drive Digital Marketing Excellence Through Sharper Thinking,” Eagle dispelled several common marketing myths.
Eagle noted there are five common marketing myths:
Personalized marketing is a powerful idea, but it is not yet possible.
It’s too tough to demonstrate digital marketing’s impact on offline sales.
Vendor dating is better than vendor marriage.
Simplistic attribution models are viable options for marketers.
Marketing teams constantly need to execute on “what’s hot in digital.”
Building a picture of a target consumer and a marketing strategy to garner this consumer’s attention can help marketers ensure that they connect with their target audiences consistently, Eagle said: “If you know who [the target consumer] is and can find [this consumer], you have to put the right intelligent communication in front of them based on what you believe the next purchase they’re going to want. That’s creation of millions and millions of ad [permutations].”
Test and control digital marketing models, Eagle said, can help an organization learn more about its target audiences than ever before. An organization that constantly focuses on finding ways to bolster its digital marketing, Eagle added, can achieve consistent, incremental improvements: “There’s no reason to dive right in again and get married. We pilot it [and] we work through a few things. There are lots of ways you can truncate and cut down on that.”
- See more at: http://www.argylejournal.com/chief-marketing-officer/thought-leadership-spotlight-presented-by-conversant-five-ways-to-drive-digital-marketing-excellence-through-sharper-thinking-scott-eagle-chief-marketing-officer-conversant/#sthash.TWQX82aQ.dpuf
"Disruption is no longer disruptive. It's normal". Slides from my keynote in Gothenberg, Sweden, where I discuss the future of customer relationships, marketing technology and domestic robots!
A McKinsey survey found that only 15% of marketers could quantitatively prove the impact of social media on their business. While social media spending continues to rise, measuring its effect remains a challenge. Studies show that engaged Facebook fans were 20 times more likely to purchase products than non-engaged fans. Marketers need to understand how to move customers through the sales funnel from awareness to consideration to purchase using engagement tactics on social media. Data and optimizing the customer experience across channels is key to measuring results.
Global apps network does my business need a mobile app - power pointLloyd Dobson Artist
Does My Business Need A Mobile App? Well I can think of three extremely important reasons, if staying in business is important. One is repeat business. The second is referrals and the third is reputation management. My name is Lloyd Dobson and this is my uncensored review on why any entrepreneur or business owner needs a mobile app. The world is going mobile. Just look around at your surroundings when you are out in the public.
Here is a list of some very viable reasons why a small business needs to embrace this new exploding technology:
* Mobile Applications are the next frontier for business marketing
* Mobile App use is predicted to skyrocket over 1000% in the next three years to a 56 billion dollar market
* Unsolicited email goes into spam but Mobile App email is delivered promptly
* A custom business mobile app allows users more control
* Users are becoming more selective with whom they stay in touch
* Most small business owners strongly agreed that “mobile marketing is key to small business growth in the next 5 years”
* Most small business owners saw in an increase in new business activity due to their mobile marketing efforts
* A mobile app will help brand your business
* Be a part of the fastest growing industry in history
* Keep customers informed about everything involving a business
* “Mobile Marketing is the most powerful media ever invented.” – New York Times
The reality is that in today's competitive business environment, you can not afford to coast along at your current level of business. You need to constantly look for the edge that will ensure more business growth in the future.
To stick your head in the sand and ignore the fact that your business could and should be doing better is like taking money out of your pocket and handing it over to your competition and letting them walk away with the market share, increased revenue and profits, and opportunities for personal and career growth that you deserve.
You must drive your business for growth as if your future depends on it, because it does! But if you are unsure how to do that, I believe I know why. The reality is most business owners are not even aware of the 4 fundamental drivers of business growth. As I eluded to in my opening paragraph, one of the fundamentals is REPUTATION.
Fundamental #1) REPUTATION is your most valuable asset. That is nothing new, however with social media sites like Facebook and Twitter and online directories like Yelp and Google+ Local, your reputation has never been more powerful. Or more vulnerable to damage. Damage that has real consequences.
Fundamental #2) REACH - Let's look at another fundamental called REACH. If you are looking to acquire new customers and grow the bottom line, you need to be making sure that more people know about you today than did yesterday. In our wired, smartphone-crazed day and age, that usually means using the inter
Understanding social selling social media day academy - new path to purchaseMiel Van Opstal
Video and visual input are the main audience communication tools nowadays. The most effective way to reach someone today is with snackable content, delivered in its most preferred container: a short video clip. Technology can help, but social selling is about building stronger relationships with potential buyers, stake holders and other audience segments. It’s based on an authentic sense of empathy and a deep understanding of the problems they face and proposing simple and easy-to-implement solutions to these problems to become a relevant and trusted reliable source of information in your target audience’s life.
What works when you need to build trust? How do you measure success? Let’s take a better a look at the current market to understand why Twitter is betting big on its native video player, and why Facebook and YouTube have become such fierce competitors for our eyeballs.
Human beings have experienced three distinctive eras during their time on earth - pre-modern, modern, and post-modern. Interestingly, marketing has followed a very similar course, leading Stein IAS to speculate that we're now at the dawn of the post-modern marketing era.
Digital Social Commerce Forecast (April 2015)Miel Van Opstal
The times are changing. Consumer interaction is changing. The way we consume information and have conversations is changing. How is this impacting business today?
This presentation was given April 14, 2015 at Unser in Denver, CO.
Google's guide to Micro Moments: Winning the moments that matterSearchStar
The document discusses how consumers are increasingly engaging with brands and making purchasing decisions across multiple devices and moments. It argues that companies need to focus on succeeding in these "micro-moments" by being present across consumer touchpoints, providing useful and relevant information quickly, and connecting marketing efforts across devices and channels. The document provides strategies and best practices for companies to be there, be useful, be quick, and connect the dots in order to capitalize on opportunities in consumers' micro-moments of need, want, or curiosity.
Healthcare Rx: The Rise of the Empowered ConsumerCognizant
Market and digital forces have combined to enable the healthcare industry to treat much of what ails it — or be supplanted by newcomers who can more quickly seize the digital high ground.
The document contains pitches for two horror film trailers titled "Scarlett" and "Fast". The Scarlett pitch is about an abandoned girl adopted by a caring mother, but then strange events make the girl seem evil. It will use psychological thriller conventions to confuse viewers. The trailer will focus on the girl's secret and backstory. The name Scarlett relates to danger, passion, love and lust. The Fast pitch is about a boy who uncovers his ancestor's criminal past and faces a murderous motive. However, parts would be difficult to produce and no male actor was found for the lead role. Instead, it was decided to focus on a female lead as often seen in horror films, with reasons for their
Robert is a senior systems analyst at Core Logic who mentored Angela Bascombe when she first joined the company. Angela found Robert to be very knowledgeable and willing to go above and beyond to complete projects. Robert helped Angela better understand the nature of their business at Core Logic.
Este documento lista trabalhos submetidos para um evento do programa PIBID na região Sul do Brasil. Ele inclui o nome dos autores, o título do trabalho, a área correspondente e o coordenador responsável para cada trabalho submetido. Os trabalhos abordam temas como a reconstrução de grêmios estudantis, pedagogia libertária, ensino de sociologia e gestão democrática em escolas.
Dagoberto Valdez has over 30 years of experience in manufacturing, planning, scheduling, customer service, and healthcare. He has held roles such as Materials Supervisor, Master Planner/Scheduler Assistant, Phlebotomy Technician, and Production Scheduler. Valdez has a high school diploma and certification in Phlebotomy. He provides references from previous roles at Pentair and Bard Industries.
El documento proporciona información sobre el Colegio Nacional Nicolás Esguerra. Menciona el nombre de la institución educativa y su lema "Edificamos Futuro". También incluye los nombres de dos personas: Andrés Camilo Moreno y Nicolás Moreno Franco, así como el número 806.
CULTURA DE PAZ x CULTURA DA VIOLÊNCIA. DIREITOS HUMANOS. A FAVOR DA PAZ E CON...Paulo David
Projeto de iniciativa da E.M Antenor Gomes Viana Júnior com O PROJETO: CULTURA DE PAZ X CULTURA DA VIOLÊNCIA de forma multidisciplinar, pluridisciplinar e interdisciplinar do ENSINO FUNDAMENTAL – ANOS INICIAIS (1º ao 5º ano), ANOS FINAIS (6º ao 9º ano) e EJA PRESENCIAL (1º e 2º Segmentos) pretende realizar uma reflexão e ação de combate à violência escolar visando promover a Cultura de Paz. Palavra Chave: CULTURA E EDUCAÇÃO. VIOLÊNCIA E OSTENTAÇÃO. PAZ E VIDA.
This document is a resume for Jyoti Pawar summarizing her professional experience in software testing. She has over 4 years of experience in testing web, desktop, and mainframe applications across various domains including banking, insurance, and financial services. Some of her key skills and responsibilities include functional testing, regression testing, test case development, test execution, defect reporting, and experience with testing tools like Quality Center, ALM, and QuickTest Professional. She is currently working as a Test Engineer at HCL Technologies where she leads testing activities and is involved in all phases of the software testing life cycle.
O documento discute o conceito de cultura e como ela está relacionada às demandas biológicas e tecnológicas. A cultura é entendida como um conjunto de ações para resolver necessidades culturais-biológicas humanas. Além disso, somos considerados uma espécie tecno-biológica-cultural, já que a tecnologia expande nossos limites culturais e biológicos.
The document is a presentation about email marketing for insurance agents and brokers. It aims to dispel common myths about email marketing, provide tools to overcome obstacles, and give a 6-step action plan for success. It discusses the 7 most common obstacles to email marketing success and provides ways to transform those obstacles into successes. Finally, it outlines the 6 points of an action plan for implementing an email marketing strategy.
Learn 21 ways to get more policies per client and boost your agency or brokerages income easily and efficiently. You've already earned the trust, now learn how to close the 2nd, 3rd, 4th and 5th policies.
The document discusses marketing automation and strategies for insurance agencies. It provides tips on developing marketing automation campaigns using an agency management system. Key points include integrating email marketing with other business functions to reach customers at different stages. Trigger-based campaigns can be created for events like birthdays, claims, renewals and cross-selling opportunities. The document emphasizes personalizing messages and using action words in subject lines and content to boost engagement. Downloads, surveys and content links are suggested for email campaigns.
Integrating Marketing Session - Charlotte AMA Spring WorkshopJon Barlow
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
2015 Minneapolis, Mn - Fall AMA WorkshopsJon Barlow
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Minneapolis, Mn - AMA Fall Workshops 2015Jon Barlow
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Social Media Marketing Trends To Watch For In 2016The Archer Group
Ever wonder how changing guidelines and trends will effect your Social Media marketing success in 2016? In this presentation, the first of our Ever Wonder Series, Archer Social Marketing Director Justin Silva will discuss some of the newest ways brands are using Social Media to connect with their audiences, and why Social Media will continue to be as critical as ever to building brands online (and off).
The Ever Wonder Series is a private, educational discussion series offered for free to friends and partners of the Archer Group, aimed at adding clarity to some of the more complex issues surrounding Digital Marketing and Media.
The document discusses how to build long-term wealth and equity in an insurance agency or brokerage. It introduces the Growth Analyzer tool, which forecasts the next 5 years and helps create a growth strategy. It discusses transforming agencies by understanding compound growth, marketing systems, and the heart-wallet client index. Agencies can use the tool to model scenarios and identify their current marketing systems to decide if growing is the right path. A 5 step action plan is provided to use the tool, share results, identify systems, download a growth guide, and request a consultation.
Boost your closing ratio: 23 easy techniques to turn more prospects into insu...Michael Jans Advisory
This document outlines 23 easy ways to increase conversion rates and turn more prospects into customers. It discusses improving culture, staff, and technology. Some key tactics include measuring closing ratios, implementing incentives, coaching staff, identifying objections, and using technology like online reviews and follow up campaigns to nurture leads. The overall goal is to attract, convert, optimize, and retain customers at each stage using the ACOR+ marketing model.
The document outlines 11 growth hacks for generating more and better quality leads with high ROI. They include lost lead warming campaigns using marketing automation, custom niche website pages, blogging weekly, creating downloadable content, optimizing the website design for mobile, search engine optimization, active social media posting balanced across channels, and engaging with groups on LinkedIn. The webinar provided an overview of each growth hack along with calls to action like downloading slides and a lead generation tool.
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
This document discusses personalization and how it has evolved from generic campaigns to personalized experiences based on first, second, and third party data. It outlines how Merkle, a marketing agency, helps companies like Deckers Brands use data and technology to deliver personalized experiences across channels to customers. Deckers implemented Tealium's platform to personalize abandoned cart emails and improve their remarketing practices.
Reinventing Marketing in the Age of Digital, ICT Spring 2015, LuxembourgJohn Watton
The role of marketing has gone through more transformation in the last two years than in the previous fifty. Successful brands now have a marketing team that thinks beyond marketing, puts mobile first and understands that a brand is truly defined by the experience it creates for its customers. Find out why the rules of the marketing game have changed and how marketing is going through its biggest transformation ever.
The document discusses how to build brand advocacy through social media. It defines a brand advocate as someone who gains trust and builds loyalty for a brand. It recommends turning existing residents into brand advocates by knowing your residents, networks, and value proposition. The document also stresses the importance of creating engaging content in various formats and measuring ROI through analytics and goals.
The document discusses how to build brand advocacy through social media. It defines a brand advocate as someone who gains trust and builds loyalty for a brand. It recommends turning existing residents into brand advocates by knowing your residents, networks, and value proposition. The document also stresses the importance of creating engaging content in various formats and measuring ROI through analytics and goals.
Anvil Media: Online Reviews Workshop by Kent Lewis for SolarWorld Anvil Media, Inc.
This presentation was given at the SolarWorld Installer Summit 2015 in Portland by Kent Lewis, Anvil Media President. The topic is managing your reputation online with customer reviews.
Art + Science : The New Marketer - Future of Digital Marketing 2015John Watton
Recent discussions have focussed on putting more science into marketing. But successful marketers will be those who are analytical and data-driven, yet understand brands, storytelling, and experiential marketing. Future marketing leaders must engage both right and left-brain disciplines and balance the art and science of marketing.
Similar to Marketing to Millennials, ACOR Event (20)
Discover the breakthrough content marketing system that customers love. Learn simple secrets top insurance agents use to achieve massive growth and attract great leads
This document provides guidance on content marketing for insurance agents and brokers. It discusses why content marketing is effective, explaining that it generates more leads at a lower cost than traditional marketing. It also discusses the psychology of content marketing and how understanding concepts like reciprocity and social proof can improve results. The document outlines the marketing funnel and how content can be used at different stages to attract, convert, optimize and retain customers. It provides many shortcuts and tools for creating effective content, such as blogs, videos, and curating others' content. Finally, it discusses the importance of promoting created content across various channels.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness and boost overall mental well-being.
How I Went from 1 Million to 8 Million in Only 3 Years by Paul WestMichael Jans Advisory
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help enhance one's emotional well-being and mental clarity.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
Technology & Today’s Agency : What You Need to Know by Rick FoxMichael Jans Advisory
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
How I Grew 1 Niche and 1 Company to a National Digital Healthcare Liability A...Michael Jans Advisory
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
7 Steps to Building a Culture of High Performers - Maggie HubbellMichael Jans Advisory
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
4 Steps to Growth...and Never Selling on Price Again by Neil RobertsonMichael Jans Advisory
This document outlines a 4-step process for agencies to transform their culture and move away from a pricing focus. The 4 steps are: 1) lead by serving others, 2) build the right culture, 3) value what the agency does and respect it, and 4) commit to continuous improvement. The goal is to help agencies grow and never have to sell based on price alone again.
Five Ways to Win The Loyalty of The Most Profitable Insurance ClientsMichael Jans Advisory
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
The Irreplaceable Broker: An Hour A Month To Shatterproof Customer Loyalty Michael Jans Advisory
Recent research by Bain & Co. revealed that the Highly Loyal Insurance Client delivers seven times the lifetime value of a low loyalty client. And three times the value of a neutral client. But how do your turn your own clients into these profitable raving fans?
Agency Revolution is hosting a free educational webinar that will deliver a reliable method for accelerating loyalty.
Discover:
1) a simple method to accelerate all of your clients through their “loyalty path”
2) the psychology that “triggers” loyalty in insurance clients
3) 8 proven ways to enhance loyalty (that require almost zero time and zero work on your part)
View the full presentation here: https://agencyrevolution.wistia.com/medias/i1bjxx0xj1
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand